The Santa Fe Institute was founded in 1984 by a man named George Cowan, with the help of Murray Gell-Mann who is a Nobel-prize physicist, Phil Anderson, another Nobel-prize physicist, Ken Arrow who won a Nobel prize in economics, and others. These guys all got together and decided to help found this thing, and ‘this thing’ was a new way of doing science… [they] said ‘let’s start looking at ways we can study the whole thing, instead of reducing things.’ And this came right at a moment when personal computers were coming into their own.