Articles & Videos

  • AI Can Help Write an Article, but It Can’t Stand Behind It

    NN/G uses AI for clarity, formatting, and critique, but humans retain editorial judgment and responsibility for every article.

  • Test Complex Interactions Earlier with AI Prototyping

    AI tools make it feasible to build fully interactive prototypes of complex interfaces so you can test them with users earlier in the design process.

  • Neurodivergence: What is it and Why Does it Matter

    Neurodivergent users face executive-function, communication, and sensory challenges. Neuroinclusive design helps all users by focusing on simplicity, clarity, control, support, and co-creation.

  • Using AI for UX Work: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about the best ways to use artificial intelligence for UX work.

  • We Still Need Long-Form Copy

    With attention-spans dwindling, why do we still use long-form copy? Because some things are complex, require trust, and need SEO & AEO benefits.

  • AI Can't Replace Real Research in Empathy Mapping

    AI can help you organize research you’ve already collected, but it can’t create research evidence about the specific, messy experience of real users.

  • The Custodial Era of UX: Cleaning Up After AI

    AI lets teams build faster than UX can evaluate. UX can adapt by building shared judgment, accelerating evaluation, and guiding AI-generated designs.

  • Analyzing Good Designs: Ritual.com

    A close look at how complementary colors, visual hierarchy, and clean imagery come together to make Ritual.com's UI feel effortless.

  • AI-Generated Images Can Perform as Well as Stock Photography

    When users didn’t know whether an image was AI-generated, the images we tested did not create any perception penalty compared to stock photos.

  • Artificial Intelligence: Glossary

    Plain-language definitions of the AI terms that come up in product and design work, from tokens and context windows to agents, evals, and prompt injection.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Usability (User) Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Usability 101: Introduction to Usability

    Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users

  • User Journeys vs. User Flows

    User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

  • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

    Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Liquid Glass Is Cracked, and Usability Suffers in iOS 26

    iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

  • User-Interface Elements: Glossary

    Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

  • Open-Ended vs. Closed Questions in User Research

    Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.