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e.l.f. Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz

Brightening Formula, Ultra-Dewy & Glowing Finish, Long-Lasting Wear, Hydrating Gel Base, Lightweight, Vegan & Cruelty-Free

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$13.56 per fluid ounce

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Brand Name	e.l.f.
Country as Labeled	United States
Package Type Name	Bottle
Number of Items	1
Item Highlight	Brightening Formula, Ultra-Dewy & Glowing Finish, Long-Lasting Wear, Hydrating Gel Base, Lightweight, Vegan & Cruelty-Free
Manufacturer	e.l.f. Cosmetics
UPC	609332815179
Global Trade Identification Number	00609332815179
Model Number	81517
Manufacturer Part Number	81517
Best Sellers Rank	#1,408 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #7 in Foundation Primers
ASIN	B0BQQS5GBQ
Customer Reviews	(15,279) 4.6 out of 5 stars

Product Benefits	Even Toning, Smoothening
Item Form	Gel
Skin Type	All
Container Type	Bottle
Specialty	Cruelty-free, Vegan
Finish Types	Dewy
Coverage	Medium
Skin Tone	All

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Product specifications

Item details

Brand Name

e.l.f.

Country as Labeled

United States

Package Type Name

Bottle

Number of Items

Item Highlight

Brightening Formula, Ultra-Dewy & Glowing Finish, Long-Lasting Wear, Hydrating Gel Base, Lightweight, Vegan & Cruelty-Free

Manufacturer

e.l.f. Cosmetics

UPC

609332815179

Global Trade Identification Number

00609332815179

Model Number

81517

Manufacturer Part Number

81517

Best Sellers Rank

#1,408 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
#7 in Foundation Primers

ASIN

B0BQQS5GBQ

Customer Reviews

(15,279)

4.6 out of 5 stars

Features & Specs

Product Benefits

Even Toning, Smoothening

Item Form

Gel

Skin Type

All

Container Type

Bottle

Specialty

Cruelty-free, Vegan

Finish Types

Dewy

Coverage

Medium

Skin Tone

All

Measurements

Item Volume

24 ml

Number of Items

Item Weight

41 g

Item Dimensions

0.94 x 1.57 x 5.71 inches

Materials & Care

Material Type Free

Cruelty-free

Material Features

hydrating

This item: e.l.f. Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz | Brightening Formula, Ultra-Dewy & Glowing Finish, Long-Lasting Wear, Hydrating Gel Base, Lightweight, Vegan & Cruelty-Free

$11.00 ($13.56/fluid ounce)

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L'Oreal Paris Infallible 3-Second Setting Spray, Up to 36HR Wear, 1.76 oz | Microfine Mist Dries Instantly to Lock in Makeup, Waterproof, Non-Sticky, Transfer and Smudge-Resistant Finish

$10.98 ($6.24/ounce)

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e.l.f. Hydrating Camo Concealer, Full Coverage, Fair Warm | Satin Finish, Under-Eye & Blemish Coverage, Hydrating Formula, Long-Lasting Wear, Non-Creasing, Vegan & Cruelty-Free

$8.00 ($40.00/fluid ounce)

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e.l.f. Power Grip Primer, Gripping & Hydrating Gel Primer, 0.811 Fl Oz | Grips Makeup for Long-Lasting Wear & Face Prep, Smooth Base Finish, Lightweight & Moisturizing Formula, Vegan & Cruelty-Free

#1 Best Seller
$11.00 ($13.56/fluid ounce)
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e.l.f. Power Grip Dewy Setting Spray, Hydrating Mist, Dewy Glow Finish | 5% Aloe, Hyaluronic Acid + Squalene Blend, Preps for Long-Lasting Hold, Non-Sticky & Non-Greasy Feel, Vegan & Cruelty-Free

$11.00 ($4.07/fluid ounce)
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e.l.f. Liquid Poreless Putty Primer, Universal Sheer | Lightweight Face Primer For Long-lasting Makeup Wear, Creates A Smooth Complexion, Vegan & Cruelty-free

$11.00 ($11.70/fluid ounce)
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e.l.f. Power Grip Matte Primer | Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free

-12%$9.68 ($11.13/fluid ounce)
List: $11.00
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FREE Shipping on orders over $35 shipped by Amazon
e.l.f. Power Grip Gold Drip Primer, 0.8 Fl Oz | Illuminating Gel Primer, Radiant Glow & Long-Lasting Makeup Grip, Hyaluronic Acid, Vegan & Cruelty-Free

$10.99 ($10.99/fluid ounce)
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FREE Shipping on orders over $35 shipped by Amazon
Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

-23%$9.97 ($9.97/fluid ounce)
List: $12.99
Get it as soon as Friday, Nov 6
FREE Shipping on orders over $35 shipped by Amazon

Important information

Ingredients

Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus Undatus Fruit Extract, Sodium Hyaluronate, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol May Contain: Red 40 (CI 16035), Yellow 5 (CI 19140)

Directions

Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

Product Description

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help visibly even out skin tone and brighten while gripping makeup.

Why you'll love it:
Gel primer formula with sticky texture grips makeup for long-lasting wear
Infused with 4% niacinamide to help visibly even skin tone and brighten
Gives skin a dewy, glowy finish
Translucent-finish primer works on all skin tones
100% vegan and cruelty-free

Key Ingredients:
Niacinamide (4%): Evens out skin tone and brightens the look of dullness

Great for: Oily, Normal, Dry, and Combination Skin Types

Your skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help visibly even skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a glowy finish.

Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product

Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic.

From the manufacturer

Primers

Setting Sprays

Build Your Routine

Find your routine

	Power Grip Primer	Gold Drip Setting Spray	Gold Drip Primer	Power Grip Matte Primer	PGP + 4% Niacinamide	Rosé Setting Spray	Power Grip Setting Spray
Customer Reviews	44,612	11,073	8	2,251	15,279	11,073	11,073
Price	$11.00	$11.00	$10.99	$9.68	$11.00	$11.00	$11.00
Makeup Type	Gel-based face primer	Setting spray	Gel-based face primer	Gel-based face primer	Gel-based face primer	Setting spray	Setting spray
Great For All Skin Types	✔	✔	✔	✔	✔	✔	✔
Benefits	Smooths & grips makeup	Sets makeup & illuminates	Grips makeup/radiant glow	Reduces look of excess shine	Helps even skin tone	Sets makeup & brightens look	Sets makeup in place
Fragrance-Free	✔	✔	✔	✔	✔	✔	✔
Finish Type	Dewy	Glowy	Illuminating	Matte	Glowy	Glowy & glistening	Dewy
How to Use	Apply to face before makeup	Mist over face 6" away	Apply to face before makeup	Apply to face before makeup	Apply to face before makeup	Apply pre or post makeup	Mist over face 6" away
Beauty Tip	Wait 30s before makeup	Apply pre & post-makeup	Wait 30s before makeup	Wait 30s before makeup	Wait 30s before makeup	Shake to activate mist	Apply pre & post-makeup
Promotes Long-Lasting Makeup	✔	✔	✔	✔	✔	✔	✔
Vegan & Cruelty-Free	✔	✔	✔	✔	✔	✔	✔

How does a gel-based primer differ from a silicone based primer in terms of skin benefits?

Gel-based primers tend to feel lightweight and water-based, while silicone-based primers help blur the look of pores and fine lines. Both can create a smooth makeup base, with silicone primers offering a velvety texture.
Why does Power Grip Primer feel tacky and is that normal?

Yes, the tacky feel is intentional. Power Grip Primer's sticky gel formula helps grip makeup for longer-lasting wear. The tackiness typically lessens as the primer settles and makeup is applied.
What skin types is the Power Grip Collection suitable for?

The Power Grip Collection is suitable for most skin types. Because everyone's skin is different, patch test on a small area before full-face application.
Can the setting sprays be used before I apply my makeup, after, or both?

Yes. Setting sprays can be used before or after makeup. Use them to prep skin, set individual makeup layers, or finish your look and help melt powder layers together.
How long do the Power Grip Primer and Setting Spray last?

The Power Grip Primer and Setting Spray help grip makeup for a long-lasting wear.

From the brand

Shop e.l.f. POP

Visit the Store
Shop the Advent Calendar

Visit the Store
Shop Power Grip Gold Drip

Visit the Store
Shop Halo Glow Body

Visit the Store
Shop Soft Glam

Visit the Store
e.l.f. Cosmetics Best Sellers

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e.l.f. SKIN Best Sellers

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Product details

Product Dimensions ‏ : ‎ 0.94 x 1.57 x 5.71 inches; 1.45 ounces
Item model number ‏ : ‎ 81517
UPC ‏ : ‎ 609332815179
Manufacturer ‏ : ‎ e.l.f. Cosmetics
ASIN ‏ : ‎ B0BQQS5GBQ
Best Sellers Rank: #1,408 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #7 in Foundation Primers
Customer Reviews:
(15,279)

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Customer reviews

15,279 global ratings

How customer reviews and ratings work

Customers say

Customers love this primer for its longevity, noting it keeps makeup in place all day and provides a natural matte finish. The product receives positive feedback for its smooth texture, glowy appearance, and ability to even out skin tone, with one customer mentioning it works well with both liquid and cream foundations. While some customers find it hydrating, others report it makes their face oily. The stickiness receives mixed reactions, with some appreciating the right amount of tackiness while others find it too glue-like.

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342 customers mention longevity, 302 positive, 40 negative

Customers praise the primer's longevity, noting that it keeps makeup in place throughout the day.

Ok, so I am always looking for a primer that will be long lasting, won’t dry out my skin, and will actually keep my makeup on my face… I’ve tried...Read more

...It lasts all day and does not smear, and my skin feels very smooth. First impression of the primer was that it is very sticky....Read more

Great product for anyone with oily or combination skin keeps makeup on all day.Read more

...gives a smooth application and keeps makeup ON. the niacinamide brightens and smooths your skin, and works more with every use!Read more

266 customers mention effectiveness, 228 positive, 38 negative

Customers find that the primer works wonders, with individual reviews noting its effectiveness in various applications, including under foundation, over sunscreen, and with both liquid and cream foundations.

...It is MUCH thicker than your typical primer, and it works great whether it be flattening the area of scars, scabs, wrinkles, etc....Read more

Works well ONLY if you wait a few minutes for it to absorb into skin THEN do foundation/Makeup....Read more

...Firstly, a little goes a long way with this primer. The product lasts much longer than expected, making it incredibly cost-effective....Read more

It works but it felt a little more sticky on my face than other primers I have usedRead more

110 customers mention texture, 80 positive, 30 negative

Customers like the texture of the primer, describing it as smooth and luxurious, with improved skin texture, though some mention it has a slightly tacky feel.

This primer is real nice and smooth, it does actually feel nice and moisturizing some how and it does feel like it’s gripping the makeup idk how to...Read more

...The texture of this primer is impressive. It's lightweight and blends effortlessly into the skin, creating a smooth canvas for makeup application....Read more

...Difficult to evenly spread and felt very heavy on my face.Read more

I love this primer that goes on light yet works too. Keep my skin from showing oils. My make up sticks to it nicely and doesn’t look cakey....Read more

97 customers mention appearance, 68 positive, 29 negative

Customers like how the primer makes their makeup look, describing it as shiny and smooth, with a natural matte finish. One customer mentions it creates an airbrushed and poreless appearance that lasts all day.

love it!!! my makeup has never looked better!!! it’s very grippy so my makeup lasts forever!!Read more

I love how this primer makes my makeup look and even after I take makeup off my skin looks glowy and smooth !Read more

...Also, it made my makeup look cakey....Read more

...It seems to hold the moisture in therefore, my makeup looks great!Read more

77 customers mention love, 77 positive, 0 negative

Customers express their love for the primer, describing it as excellent and granddaughters particularly enjoy using it.

...Foundation stays on until I wash it off. Love.Read more

This product is amazing I love it it makes me skin look beautiful I love elf products so if you're seeing this I want can I get a PR anyway I highly...Read more

I love this e.l.f. Power Grip Primer with Niacinamide....Read more

Love love loveRead more

66 customers mention glow, 59 positive, 7 negative

Customers love how the primer enhances their makeup with a glow, making their complexion brighter and evening out skin tone, with one customer noting it keeps makeup looking great all day.

...It smooths out my complexion, gives a nice glow, and feels hydrating without being greasy. A must-have in my makeup routine!Read more

Thick and dewy. Definitely sticky if that's what helps the makeup lastRead more

...I also love that it has 4% niacinamide—it helps even out my skin tone and adds a natural glow over time....Read more

This Elf primer makes my skin look great! It holds my makeup in place wonderfully!Read more

276 customers mention stickiness, 109 positive, 167 negative

Customers have mixed opinions about the primer's stickiness, with some appreciating its tackiness while others find it feels too much like jelly or glue on the face.

Absolutely positively hate this primer. It's a sticky, gross mess. Makes my skin feel grimey. It doesn't hold as good as other primers I have tried....Read more

...It's super sticky so makeup grips to it and stays all day,plus it helps keep the skin clean with the skin care ingredients it has in it!Read more

I would not buy this product again. It is difficult to spread and very sticky. Maybe that's the point, but I was disappointed with the consistency.Read more

Definitely prefer the green primer instead of the pink. Too sticky, doesn’t dry at all no matter how little you use. Leaves your skin feeling tacky.Read more

236 customers mention moisturizing, 163 positive, 73 negative

Customers have mixed experiences with the primer's moisturizing properties - while some report it leaves their skin flawless and hydrated, others mention it makes their face look oily or too dry.

...It’s great for oily skin as it controls shine without drying out. It has a lightweight texture and no strong scent, which I really like.Read more

This primer is real nice and smooth, it does actually feel nice and moisturizing some how and it does feel like it’s gripping the makeup idk how to...Read more

It gripped my makeup, but broke my skin outRead more

...One of my favorite products and something I use daily. Smooths my skin, works beautifully over sunscreen and makes foundation application much...Read more

Brand	e.l.f.
Product Benefits	Even Toning, Smoothening
Item Form	Gel
Skin Type	All
Package Information	Bottle

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e.l.f. Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz

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Important information

Ingredients

Directions

Product Description

From the manufacturer

Primers

Setting Sprays

Build Your Routine

Find your routine

How does a gel-based primer differ from a silicone based primer in terms of skin benefits?

Why does Power Grip Primer feel tacky and is that normal?

What skin types is the Power Grip Collection suitable for?

Can the setting sprays be used before I apply my makeup, after, or both?

How long do the Power Grip Primer and Setting Spray last?

From the brand

Shop e.l.f. POP

Shop the Advent Calendar

Shop Power Grip Gold Drip

Shop Halo Glow Body

Shop Soft Glam

e.l.f. Cosmetics Best Sellers

e.l.f. SKIN Best Sellers

Product details

Similar brands on Amazon

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Product Summary: e.l.f. Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz | Brightening Formula, Ultra-Dewy & Glowing Finish, Long-Lasting Wear, Hydrating Gel Base, Lightweight, Vegan & Cruelty-Free

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