Branding
Creating clarity across the brand
Refreshing ClearWater Conservancy’s logo was the first step in building a broader brand identity system designed to strengthen consistency across every communication.
Comprehensive brand guidelines established standards for logo usage, color, typography, imagery, and messaging, giving the organization the tools to communicate with greater consistency while preserving the trust and recognition built throughout the community.
web
A stronger channel for conservation
Cross & Crown redesigned ClearWater Conservancy’s website to extend the organization’s refreshed visual identity across a modern, engaging digital experience. Improved navigation and content organization create a clearer path for users throughout the site. Dedicated conservation project pages highlight ongoing restoration efforts, giving visitors a deeper understanding of the organization’s impact across the region.
"I am so glad we chose Cross & Crown for our branding and website development. Their professional experience in collaboration with our home-grown messaging generated a brand and website that represent ClearWater's mission and approach in every way. Like so many small organizations, we worried about our capacity to take on this important work. Cross & Crown understood. They checked in with us at the most critical times through well-planned meetings and review periods that we could keep up with. We're so proud of the image we now project."
Elizabeth Crisfield
Executive Director
10x growth
From 9 clicks in week one to 100+ a week today, with nearly 1,000 search clicks since launch.
7 in 10
Most search visitors weren't looking for ClearWater by name. Field guide and preserve pages brought them in.
4 min
Visitors from Google stay an average of four minutes, and nearly two-thirds of visits are engaged.
