The digital business era is upon us. Enterprises have already made progress in tackling digital transformation and are now transitioning to running viable digital businesses that rely on software applications to generate notable returns. As such, organizations must reconsider how they release their software since traditional methods will not provide the required capabilities, controls, and agility to be competitive in an unpredictable digital marketplace. Organizations must shift from ceremonial releases to more progressive, granular, agile, and feature-focused delivery strategies.