Trusted by brands like Heineken, Red Bull, EA Sports, Nvidia, Kaufland, Pall Mall, Petrolul Ploiești, Universitatea Craiova.
Creating authentic visual identities and illustrations that make an impact.
For bold brands, agencies and sports clubs
Meet the creative
Vlad Dumitrescu
I’m an illustrator & designer, from Bucharest, Romania, specialised in guiding brands through the full visual process, from creative direction to strong execution and a former high-level basketball player who represented Romania in international competition.
Competing at an elite level shaped how I work today: discipline, structure, and the ability to perform under pressure. Long before design became my profession, drawing was already part of my routine, a parallel craft that eventually grew into a business.
Today, I help brands translate strategy into bold, memorable visual identities and illustrations, to large-scale applications, always balancing creativity with clarity, execution, and real-world impact.
Worked with top brands like Lay’s, NVIDIA, Kaufland, Red Bull, EA Sports, Spartan Race, Heineken, VIVO, Pall Mall.
Client
work
Services
How can I help?
Visual identities and illustration, often in the same project. That’s the point: the drawing is part of the brand, not decoration on top of it.
Brand Strategy & Creative Direction
Before anything gets drawn, we decide what the brand has to say, to whom, and why it should be different. Then I keep it on track until the final file.
Brand Visual Identity
A brand people recognise from across the street, for launches, rebrands and brands tired of blending in.
Illustration
Key visuals, characters and packaging people still remember after they’ve scrolled past.
Built for Sports
Clubs, teams and events, from Bucharest to Alicante to Dubai. I played basketball for Romania, so I know what a fan wants to wear, hang on a wall or see on the side of a team bus.
Visual identities and illustrations projects are selected based on availability, fit and scope.
Testimonials
Don't take it from me, take it from my visual identities and illustration clients.
George-Cristinel Rotaru
Digital Loyalty & Engagement Executive @ BAT
"Vlad helped us on a creative project for the BAT loyalty platform. He delivered high-quality illustrations that perfectly captured the different typologies of friends we aimed to bring to life—on time and in full. Their ability to visually translate abstract brand personalities into engaging artwork added real value to the campaign. A reliable and talented creative partner!"
Ionut Georgescu
Technical Director @ Lucentum Alicante
"I want to sincerely thank and recommend Vlad Dumitrescu for his amazing work in supporting the visual identity development for Lucentum HUB Festival in Alicante, Spain. From communication and marketing campaign designs to apparel and visual identity, Vlad brought creativity, consistency, and passion to every detail. His eye for design and understanding of basketball culture helped elevate the image of our event to a whole new level. Looking forward to many more projects together!"
Mateusz Kubicki
360° Brand Strategy & Execution | Founder, K&C Media Group
"I am pleased to recommend Vlad, with whom I have had the pleasure of working closely. Vlad is a reliable, dedicated, and highly professional individual who consistently delivers high-quality work. "He demonstrates strong communication skills, a great sense of responsibility, and a proactive approach to problem-solving. Vlad works well both independently and as part of a team, and he can always be trusted to meet deadlines and contribute positively to any project."
Claudiu Jojatu
Owner @ Milk&Cookies
"We worked at Milk & Cookies Studio on several projects with Mr. Illustrescu. Starting from our rebranding to client projects. He has a clear process that is predictable, the delivery quality is always consistent, he always delivers within the deadline. It is always a pleasure to work with him."
Daria Petcu
Partner @ Mo Haus Design
"Working with you on this project was a very pleasant experience. You were professional, responsive, and attentive to every detail throughout the entire process. I truly appreciated your patience and the clear way you explained each stage, which made the collaboration smooth and efficient. The final result perfectly reflects our brand’s vision and identity. I would definitely be happy to collaborate again in the future!"
Marian Ararau
Owner Dubai Vampires
"Very easy and clear communication throughout the entire process, with fast replies and a proactive approach at every stage. Everything ran smoothly from start to finish, making the collaboration efficient and stress-free. The final outcome exceeded our expectations, and we especially appreciated how well-structured and professional the project handover was. Overall, a great experience that we’d gladly repeat."
Vlad Negoitescu
Head of Marketing @ FC Petrolul Ploiești
"Great experience, amazing chemistry human wise and professionally wise. We had a good communication during the whole process, you understood perfectly our needs and what we expected and the final product was a great balance between our visions! I would recommend you to whomever would want a great value for money product and a great guy alongside in their journey!"
Vladimir Biasutti
Founder @ Athletic Hub
"I wanted athletes to take Athletic Hub as seriously as the training behind it. Vlad got that from our first conversation. He built the brand and the platform from scratch, the athletes I work with connected with it straight away, and we reached our minimum sales goal within 8 months of launch."
Andrei Otineanu
Co-founder @ Pick&Tell Podcast
"Vlad is a real professional in his field. He engaged with us on the Pick&Tell Podcast since day one, building the visual identity, thumbnails, social media graphics, video inserts and merchandising. Being an active sports person, he understood our needs and proactively came with ideas that made things better. He respects the deadlines and doesn't make any concessions when it comes to the quality of the deliverables. Pick&Tell is growing week by week, and one very important factor is the image we have built."
Tudor Holotescu
Founder @ Tomas
"It has been a pleasure being a collaborator and returning client of Vlad's through the years. It is refreshing working with someone who's a seasoned professional that always gives 110% to not only deliver quality work, but also leave his imprint on the project overall. Working with Vlad will always be the right choice."
Frequently asked questions
Questions you
might have
Didn’t find what you need? Send me an email at [email protected] and I’ll get back to you in 24-48 hrs tops.
What kind of projects do you take on?
Brand strategy, visual identities and illustration. The work goes on a 10-metre billboard, a jersey, a can or an Instagram feed. Most of it comes from agencies, mid-to-large brands and start-ups who need a visual that people remember.
How much does a project cost?
Every project is priced on scope, but here’s where things start: visual identities from 2500 EUR [VAT not included], campaign illustrations from 1000 EUR [VAT not included] per key visual.
Send a brief and you’ll get a ballpark within 24-48 hours, before any call.
The minimum engagement budget is 1000 EUR [VAT not included], if this budget is not available I can’t take any commitment for the project.
How long does a project take?
How does a project run?
How many revisions are included?
3 rounds per stage. In practice, a solid brief and clear concepts mean we rarely need all of them.
Do you work with agencies?
Yes, and a large part of the work comes through them. I fit into your team’s flow, work to your client’s brief and deliver files your production team can use right away.
Do you work with sports clubs?
Yes. Petrolul Ploiești, CSO Voluntari, CS Otopeni, Universitatea Craiova, plus my years as a professional basketball player who represented Romania. I know what a fan wants to wear, hang on a wall or see on the side of a team bus.
Do you work with clients outside Romania?
Yes. Spartan Race, Nvidia and Red Bull are on the list. Everything happens remotely, in English, with calls set to your time zone.
Do you handle printing?
No. You get files prepared technically for print, ready to send to whichever print shop you choose. Production is not part of the scope.
Who owns the final work?
For a brand identity, you get full ownership of the logo and the identity system.
For illustration, the quote includes usage for the agreed campaign: the channels and the period in the brief. A full buyout or longer use is quoted on top, so you know the full cost before work starts.
