The idea for Lila Jasmine was born after a friend dropped off home baking at our door following the arrival of our third son. The simple act of kindness lit a spark, we realised how important it was for mothers to feel supported and nourished at such a demanding time - the 4th trimester.

The concept for individually wrapped lactation bars took shape in the most unexpected place - a hot tub. Between the sleepless nights and chasing after three little boys, we dreamed of creating a product that made life easier [and tastier!] for busy breastfeeding mums.

On Mother’s Day 2019, we sold our very first batch of hand-baked lactation bars. I’ll never forget the joy and excitement of that day, it felt like the start of something truly special. Those bars, baked late at night in our family kitchen, represented a labour of love for mothers everywhere.

Balancing motherhood, work, and late-night baking eventually became too much. I was ready to quit, but Jeremy, ever the problem solver, refused to let the dream end. He found an incredible manufacturer right here in New Zealand to take over baking for us, allowing us to grow without losing the heart and quality that makes Lila Jasmine so special.

I had big dreams for Lila Jasmine, the brand I named after the daughter we never had. After 7 years, I've decided to let our story end here, with you, me and her. There was a version of our story where we kept going, but the person I have to become is so much harder to build than the business itself. I can’t, and I don't want to keep building. Our very last bars have been baked. We won't be making any more. They're best before July and August 2027, and they're 40% off until they're gone.

I’m gonna miss you. With love,

Ren. X