All creatives must comply with the Authorized Buyers Gambling and games policy, all local regulations, and industry standards.
We support responsible gambling advertising and abide by local gambling laws, and industry standards. Therefore, we don’t allow certain kinds of gambling-related advertising. Gambling-related ads are allowed if they comply with the following policies.
On this page
Gambling
We allow the following gambling-related examples only under certain conditions.
Gambling ads must:
- Target approved countries
- Provide a landing page that displays information about responsible gambling
- Never target minors
Creative serving by transaction type
Creatives promoting online and offline gambling-related content targeting countries not listed will be disapproved. The exception is when the creative is served through Deals (Preferred Deals and Programmatic Guaranteed) where a block override has been enabled by the Publisher.
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Country |
Open Auction |
Private Auction* |
Preferred Deals* |
Programmatic Guaranteed* |
|---|---|---|---|---|
|
Argentina, Australia, Austria, Belgium, Brazil, Canada, Czechia, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Ireland, Israel, Japan, Korea (the Republic of), Latvia, Mexico, New Zealand, Netherlands, Norway, Peru, Philippines, Portugal, Romania, Russian Federation, Serbia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Turkey, United Kingdom, United States of America |
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* Transactions with gambling ads are dependent on the buyer and seller's participation with these features.
Offline gambling
Promoting physical and real-money gambling activities, or establishments.
- "Brick and mortar casinos” in Las Vegas or Macau
- Entertainment events at casinos
- Streaming of offline poker tournaments
Online gambling
Promoting online and real-money gambling.
- Online casinos and sport books
- Bingo and slot machine sites or apps
- Online lottery ticket and scratch card purchases
- Online sports betting
- Games using virtual currencies with real-world value
Promoting sites that contain or link to content relating to online gambling.
- Promotions: Vouchers, bonus codes
- Educational Materials: Tutorials, e-books
- Tools: Poker odds calculators, software
- Information: Gambling tips, odds, handicapping, sports picks
- Affiliate Sites: Sites promoting gambling content
Online non-casino games
Any online non-casino game played for a prize of something of value where the outcome is not determined wholly or in part by an element of chance.
- Fantasy sports
- Online chess tournaments
- "Match-three" games (played for money or prizes)
Social casino games
Learn about allowed limitations, country restrictions, and specifying the approved app in the declared click-through URL in Social casino games.
Allowed with limitations
We only allow advertising of social casino games in the countries where the requirements are met.
Social casino games are online simulated gambling-style games where there is no opportunity to win something of value.
Promotion of content that directly promotes engagement in social casino games is not allowed. Examples of games that are not social casino games include sweepstake casinos.
In order to promote social casino games, you must comply with the following requirements:
- Games must include a disclaimer that they are only intended for users over legal gambling age and must not target minors.
- The advertiser must hold a valid local license for distribution of their games in the targeted country, where applicable.
- Games must include statements that they aren’t offering or promoting real-money gambling, and are not providing prizes of real-world value.
- You must disclose on the landing page or ad if a game includes in-app purchases.
- Ads, sites, or apps must not use logos, names, or marks associated with real-money gambling brands.
Country restrictions for social casino games
Authorized Buyers accounts can target social casino ads only to the following countries: Australia, Austria, Brazil, Bulgaria, Canada, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Israel, Japan, Korea, Latvia, Lithuania, Malaysia, Mexico, Mozambique, Netherlands, New Zealand, Nigeria, Norway, Peru, Portugal, Romania, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, United States, Vietnam.
