Social listening → alerting → analysed reports

Voices of the many, not the select few.

Millions of fans are talking about your club right now — across Reddit, X, YouTube, Discord and forums.

Fan Narrative finds that conversation and turns it into talking points, narratives and quotes you can use — so what you say reflects the many, not the vocal few.

Step 1
Scout
Monitor & alert on 5 terms
Step 2
ITK
Full coverage, every player & club
Step 3
Hear We Go
Analysed reports & talking points
Not another app. Not a new social network.
Fans already tell you what they think, where they naturally talk. We find it and read it — no download, no sign-up wall, every fan not just the few who’d rate a player.
Our data sources include:
Comments
Comments

Who are ya?

We are The Fan Narrative
We help creators understand their audience and craft messages that truly resonate — from real-time alerts with Scout, to full topic & team coverage with ITK, to fully analysed reports with Hear We Go, to proactive trend alerts with The Special One.
Social networks logos
Tap into these real fan conversations across Reddit, forums, Facebook, Instagram, YouTube and more to uncover insights that matter.
The person who leads the stream
Whether you're a YouTube or Podcast creator, journalist or part of a live broadcast, we empower you to move beyond opinions and create content grounded in facts - changing the way you connect and create content.
The number of likes, comments and messages
Social media may be called a ‘cesspool’ and ‘not a reflection of reality’ but this is because algorithms prioritize engagement, amplifying extreme or emotional opinions over nuanced ones, distorting perception of widespread sentiment.
Ready to see how this can work for you?
Sign in or create a free account and start with Scout's real-time alerts — upgrade to ITK, Hear We Go or The Special One whenever you're ready to see the full picture.
Don't just guess - get your stats out!

Our report lineup includes

Navigating the field of varying Topics

Fans might love the players but hate the owner, think the keeper had a shocker but the striker was on fire, or be buzzing about being top of the league while still critiquing the team’s style. We tag every emotion to the right topic/category so you get the full picture.

Analytics and charts
Fans messages

Real fans not rivals

We filter out the noise and focus on true fans, profiling users anonymously to capture the heartbeat of your fanbase. Want rival fans’ opinions too? We can include and break down both sides.

Stop asking, start listening

No need for Twitter polls or asking your audience for votes and getting limited results. Don’t restrict yourself to just your followers—tap into millions of voices and hear everyone opinion.

We can then filter the conversation by fanbase, highlight top voices or customise it to any criteria you choose.

Fans messages
Chat

We, our, they, their, she, he, us…

We dive into subjective and progressive pronouns to fully understand the conversation and its complete context!

Who is it for...

YouTubers

Create videos your audience truly wants to see with insights into what they care about and how they feel.

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Podcasters

Deliver episodes that resonate by knowing what topics captivate your listeners.

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Bloggers & Journalists

Find fresh angles with insights into how audiences react to stories and events.

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TV & Radio Hosts

Know what your audience think before you go live. Our insights ensure your scripts, discussions, and segments capture the emotions and opinions of your audience and what matters most to them.

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Sports Teams

Read the room and understand your fans. Our insights help shape communications, build stronger connections, and improve the fan experience.

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Our reports save you hours of research and polling by delivering insights rooted in facts. We provide quotable, categorized content that goes far beyond traditional sentiment analysis. Our technology identifies 28 distinct emotion types, capturing exactly how fans truly feel.

Free weekly newsletter

The Free Kick — the weekend, wrapped up

Every Monday we read what millions of fans actually said about the weekend’s football and turn it into one email. No pundits, no hot takes for the sake of it — just what the terraces really thought, with the receipts.

Read the latest issue

Free forever. One click to unsubscribe.

  • 15 talking points

    At least one from every game

  • Team of the week

    Picked on fan approval, not pundit opinion

  • Manager of the week

    The one fans actually credited

  • Hidden gems

    The posts that deserved more reach

Pricing

Choose how closely you’re listening.

All our plans start with a 7 day free trial. Cancel anytime, no commitment.

Scout
£5/ month
  • Monitor 5 keywords of your choice
  • Real-time alerts from Reddit — Premier League & football subreddits
  • Live mentions feed
ITK
£15/ month
  • Everything in Scout
  • Every topic, player and club monitored automatically — all 37 covered
  • Browse & search topics and teams like a tree
  • 10 of your own keywords
Hear We Go
Recommended
£49.99/ month
  • Everything in ITK
  • Email alerts on any team, player or topic you pick from what we track
  • Analysed reports — talking points, content ideas, narrativesNot just a mentions count. Each report reads the conversation for you — the talking points fans keep returning to, the angles worth covering, and the narratives forming around your club — with the posts behind every point.
  • Read straight from the data, right in your dashboard
  • The complete picture of the conversation
The Special One
£149.99/ month
  • Everything in Hear We Go
  • News trend alerts — pushed to you as fans start talkingWe watch for a topic gathering pace across the fanbase and push it to you as it takes off — not hours later once it is everywhere. Time to get ahead of the story instead of reacting to it.
  • Report voice — draft findings for a fan audience or a boardroomEvery report can be written in the voice you need — warm and conversational for a fan newsletter, or measured and executive for a boardroom paper. Same findings, same sources; only the tone shifts to match who is reading.
  • Name the X accounts & YouTube creators we track for you
  • 25 of your own keywords
  • Weekly "state of your fanbase" digest
The Boardroom
Custom
Built around your organisation.
  • Everything in The Special One
  • Instant match reaction — live, built for post-game shows
  • Comprehensive match reactions in 15–30 mins — every moment captured
  • In-depth fan research on any question you bring us
  • Fanbase gauging & predictions
  • Evidence-grade records — every finding sourced, timestamped and yours to exportEvery figure and quote in a report traces back to the original post, with a timestamp and a link. Export the full record — defensible enough to put in front of a board, a sponsor or a regulator.

Start listening to the digital stands.
Right now, millions of fans are voluntarily talking online voicing their opinions.