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Build, grow, and differentiate with Frontier Accelerate for Marketplace

Build AI-powered solutions, monetize through Microsoft Marketplace, and scale revenue through Microsoft expertise, skilling, and investments.

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Expertise, investments, and skilling––in one path

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Reduce friction and publish faster

Build & publish Marketplace-ready AI apps and agents more efficiently with AI-assisted self-service guidance.

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Access expert Marketplace guidance

Accelerate Marketplace readiness with Microsoft expertise and guidance through Microsoft AI Cloud Partner Program Concierge and 1:1 technical consultations.

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Increase Marketplace visibility

Optimize customer discovery of your solution in Marketplace through App Advisor listing optimization and merchandising guidance.

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Publish to Marketplace for less

Frontier Accelerate for Marketplace Premium members receive $30,000 in Azure sponsorship to lower initial cost and increase win rate, as well as guidance from a named engagement manager.

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Unlock incentives and reach more customers

Drive customer acquisition and revenue growth through customer propensity scoring and Partner Marketing Center Pro, and tap into performance-based cash incentives along the way.

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Differentiate your business with designations

Access co-sell eligibility and Solutions Partner* with certified software** designations to scale Marketplace Billed Sales and stand out to customers.

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Build capable and confident teams

Get Marketplace-ready with on-demand Marketplace-focused skilling content.

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Equip teams to drive growth with go-to-market resources

Turn Marketplace presence into transactions through workshops, the Marketplace Community, and Microsoft Learn documentation.

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Build capabilities that stand out to customers

Scale Marketplace Billed Sales (MBS) and co-sell engagement by building your capabilities through Partner Skilling Hub resources, including AI certification vouchers, to advance team credentials.

Build & Publish

Build a Marketplace-ready solution—faster

Use development credits, sandboxes, and technical guidance to prepare your solution for Microsoft Marketplace publication and transactability. Build & Publish benefits include:

  • Technical and presales deployment consultations for hands-on guidance during upfront solution development.
  • AI commercialization skilling to guide buyer- and offer-type alignment.
  • A development sandbox and credits, including Microsoft Foundry and GitHub Copilot.
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Grow

Drive revenue with targeted go-to-market (GTM) activation

Use targeted GTM benefits and resources to broaden your reach and work toward early Marketplace revenue. Grow demand and accelerate sales with:

  • Earned $30,000 Azure sponsorship for no-cost trials and accelerated deal closure.
  • Personalized listing optimization to drive greater visibility.
  • GTM resources designed to enable demand generation.
  • Engagement manager guidance on co-sell requirements and readiness.
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Differentiate

Scale with milestone-based investments and differentiation

Expand your go-to-market (GTM) motions with milestone-based investments and solution differentiation as your Marketplace momentum grows. Scale with:

  • Solutions Partner* with certified software** designations to signal solution credibility and differentiation.
  • Enterprise propensity scoring to prioritize deal opportunities.
  • Accrued GTM benefits to drive new customer acquisition and expanded deal size.
Explore certified software designations

Choose the Frontier path that fits your goals

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Frontier Accelerate for Marketplace

Publish, transact, and grow through Microsoft Marketplace with guidance, skilling, and milestone-based benefits available to eligible partners at no cost.

  • To-partner incentives
  • Go-to-market resources
  • Eligibility to participate in co-sell and attain a Solutions Partner* with certified software** designation

Find out more
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Frontier Accelerate for Marketplace Premium

This paid path is for partners seeking additional technical guidance, Azure sponsorship, go-to-market benefits, and co-sell readiness guidance. This path offers all Frontier Accelerate for Marketplace offerings, plus:

  • Development environments and tools, including $30,000 of Azure sponsorships to build and test solutions
  • Technical presales and deployment consultations throughout solution development
  • Enhanced go-to-market engagement and benefits
  • Co-sell readiness guidance

Find out more about Premium

Before you enroll in Frontier Accelerate for Marketplace:

1. Join the Microsoft AI Cloud Partner Program
2. Enroll in Microsoft Marketplace
3. Meet additional eligibility criteria

To meet eligibility validation, your solution must be:

  • B2B-focused.
  • Designed for repeatable sales.
  • Intended to be published on Marketplace.
  • Built on Microsoft Cloud.

*“Solutions Partner” refers to a company that is a member of the Microsoft AI Cloud Partner Program and may offer software, services, and/or solutions to customers. Reference to “Solutions Partner” in any content, materials, resources, web properties, etc. and any associated designation should not be interpreted as an offer, endorsement, guarantee, proof of effectiveness or functionality, a commitment, or any other type of representation or warranty on the part of Microsoft. All decisions pertaining and related to your business needs including but not limited to strategies, solutions, partner selection, implementation, etc., rest solely with your business.

**A certification is (1) specific to the solution’s interoperability with Microsoft products and (2) based on self-attestation by the solution owner. Solutions are only certified as of the date the solution is reviewed. Solution functionality and capability are controlled by the solution owner and may be subject to change. The inclusion of a solution in Marketplace and any such designations should not be interpreted as an offer, endorsement, guarantee, proof of effectiveness or functionality, a commitment, or any other type of representation or warranty on the part of Microsoft. All decisions pertaining and related to your business needs including but not limited to strategies, solutions, partner selection, implementation, etc. rest solely with your business.