Microsoft just launched Bing Topics Portfolio.
It groups your content by topic so you can see coverage gaps for AI search.
Most teams still audit by keyword.
Are you auditing by topic yet?
Black Friday isn鈥檛 a sales day anymore.
It鈥檚 a trend validation day.
Best Buy got 193% more visits than an average October day.
Brands that picked their products in October looked prepared.
Everyone else looked rushed.