Triple M Bendigo Explained

Triple M Bendigo
Callsign:3BBO
City:Bendigo, Victoria
Country:AU
Area:Central Victoria
Frequency:93.5 MHz
Rds:MMM93.5
Airdate: (as 3BO)
Format:Mainstream rock
Erp:120 kW[1]
Coordinates:-36.9922°N 144.3083°W
Callsign Meaning:Derived from former callsign 3BO – Bendigo
Former Callsigns:3BO (1931–1993)
Network:Triple M
Owner:Southern Cross Austereo
Licensee:Radio 3BO Pty Ltd
Acma Bsl:10367
Licensing Authority:ACMA
Sister Stations:Hit91.9 Bendigo

Triple M Bendigo (official callsign: 3BBO) is a commercial radio station owned and operated by Southern Cross Austereo as part of the Triple M network. It broadcasts to Central Victoria from studios in the Bendigo suburb of Golden Square.

The station was founded in 1931 by AWA as 3BO, initially on the AM band at a frequency of 970 kilohertz,[2] [3] before converting to the FM band as 3BO FM on 5 April 1993.[4] In 1987 it was sold by AWA to Wesgo.[5] It was sold again in 1992.[6]

On 15 December 2016, it was rebranded Triple M.[7]

Triple M's Golden Square studios produce and air local programs from 6am–10am weekdays, including a four-hour breakfast show presented by Bryan Coghlan and Jules Greenhalf.[8] Network programming comes from studios in Albury, the Gold Coast, Melbourne and Sydney.

On the 9 January 2026, Triple M Bendigo’s transmitter at Mount Alexander was damaged during the Victorian bushfires, causing the station to go off air terrestrially. This also caused sister station Hit91.9 to go off air, as well as ABC Central Victoria and all digital TV services.[9]

Notes and References

  1. Book: Radio and television broadcasting stations: Internet edition . October 2019 . . 24,69,104 .
  2. https://trove.nla.gov.au/newspaper/article/182917540 New B Station: 3BO Bendigo
  3. Web site: 3BO - The Bendigo Station .
  4. Web site: 3BO is making the switch - AM to FM .
  5. https://trove.nla.gov.au/newspaper/article/122111234 Radio days are over for AWA
  6. https://trove.nla.gov.au/newspaper/article/118291097 Takeover costs hit Wesgo
  7. https://www.bendigoadvertiser.com.au/story/4189659/3bo-to-become-triple-m-after-re-branding/ 3BO to become Triple M after rebranding
  8. Web site: Cogho & Jules. 2023-06-28 . Triple M . en.
  9. Web site: 9 January 2026 . Triple M Bendigo . 11 January 2026 . Facebook.