BetterUp explained

BetterUp
Type:Private
Industry:Professional development
Location City:Austin, Texas
Location Country:United States
Founder:Alexi Robichaux
Eduardo Medina
Products:Coaching platform, AI coaching

BetterUp is an American digital coaching and workforce development company founded in 2013. It was officially launched in 2016 and raised a total of $570 million. The company specializes in one-on-one coaching, behavioral sciences, and artificial intelligence to provide personal and professional development for individuals and companies.

History

BetterUp was founded by Alexi Robichaux and Eduardo Medina in 2013. In November 2016, it raised $12.9 million and officially launched its mobile application that connects employees with career coaches.[1] In 2018, the company launched BetterUp Labs to cooperate with academic and scientific partners on furthering research in organizational psychology, behavioral neuroscience, and social psychology.[2] In June 2019, BetterUp raised $103 million in a Series C round.[3]

In 2021, after the covid-19 pandemic created a "dotcom boom for mental health",[4] BetterUp acquired the companies Motive (detects emotions in language) and Impraise (manager productivity tool),[5] and raised a Series E round of $300 million at a nearly $4.7 billion valuation.[6] [7] Prince Harry, Duke of Sussex, joined the company as Chief Impact Officer.[8] The company established the Center for Purpose and Performance chaired by Dr. Adam Grant to conduct behavioral research on workplace motivation.[9] In 2023, BetterUp acquired the sleep coaching company Crescent.[10] In August 2025, after acquiring Heyday (AI for coaches) and Practica (skills-based AI coaching), BetterUp released a pure AI coaching application.[11] [12]

Description

BetterUp operates a subscription-based software-as-a-service (SaaS) to provide customized virtual professional coaching to individuals and enterprises. It provides one-on-one and group coaching, assessment tools, video sessions, AI-powered interventions and data-driven insights. BetterUp raised $570 million since its launch in 2013. Customers include Meta,[13] Salesforce, and the US Air Force.[14]

Further reading

Notes and References

  1. News: Sawers . Paul . 2016-11-16 . BetterUp raises $12.9 million and launches platform that connects employees with professional coaches . https://web.archive.org/web/20231001160216/https://venturebeat.com/business/betterup-12-9-million-coaching/ . 2023-10-01 . 2025-12-13 . VentureBeat . en-US . live .
  2. News: Thibodeaux . Wanda . 2018-08-27 . This New Research Lab Is Dedicated to Helping Your Workplace Perform Better . https://web.archive.org/web/20250320125421/https://www.inc.com/wanda-thibodeaux/this-new-research-lab-is-dedicated-to-helping-your-workplace-perform-better.html . 2025-03-20 . 2025-12-13 . Inc . en-US . live .
  3. News: Rogers . Adams . 12 June 2019 . A $100M Bet That Online Coaching Can Make a Better Manager . 2025-12-13 . Wired . en-US . 1059-1028.
  4. Web site: Jacobs . Emma . 11 August 2021 . BetterUp rides the mental health tech boom . 2026-01-17 . www.ft.com.
  5. Web site: Lovett . Laura . 2021-09-17 . Behavioral coaching unicorn BetterUp acquires data-focused Motive and Impraise . 2026-01-17 . www.mobihealthnews.com . en.
  6. News: Young . Jim . Mental health startup BetterUp raises funds at near $5 bln valuation . https://web.archive.org/web/20230601070957/https://www.reuters.com/technology/mental-health-startup-betterup-raises-funds-near-5-bln-valuation-2021-10-08/ . 2023-06-01 . 2025-12-13 . Reuters . en-US . live .
  7. Web site: Landi . Heather . 2021-10-11 . BetterUp mental health startup banks $5B valuation . 2025-12-24 . www.fiercehealthcare.com . en.
  8. Web site: Cutter . Chip . 2021-03-23 . WSJ News Exclusive Prince Harry Is Taking on a New Job Title: Chief Impact Officer at BetterUp . 2025-12-13 . The Wall Street Journal . en-US.
  9. News: Burton . Amber . Confino . Paolo . 4 October 2022 . Adam Grant says managers don’t know how to evaluate employee performance in a remote workforce. He’s teaming up with BetterUp to provide guidance . 2026-01-17 . Fortune.
  10. Web site: Fedeli . Kristen . 2023-05-08 . BetterUp Acquires AI Sleep Coach Crescent . 2026-01-17 . Fitt Insider . en-US.
  11. News: Burba . Annabel . 2025-08-18 . How BetterUp Built an AI-Only Coaching Product 95 Percent of Its Customers Love . https://web.archive.org/web/20250925195226/https://www.inc.com/annabel-burba/how-betterup-built-an-ai-only-coaching-product-95-percent-of-its-customers-love/91221747 . 2025-09-25 . 2025-12-13 . Inc . en-US . live .
  12. Web site: Knight . Rebecca . Could AI be your next career coach? One virtual-coaching company thinks so — and other businesses are buying in. . 2025-12-13 . Business Insider . en-US.
  13. News: Robinson . Melia . 23 December 2017 . Companies like Facebook and LinkedIn are paying for employees to get on-the-clock 'life coaching' . 2026-01-17 . Yahoo! Finance.
  14. Web site: Helbling . Katie . 2023-09-28 . BetterUp Inc. Partners with US Air Force for $99M of Leadership Coaching . 2025-12-13 . ClearanceJobs.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "BetterUp".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2026, A B Cryer, All Rights Reserved. Cookie policy.