CNBC explained

CNBC
Picture Format:1080i HDTV
Owner:Versant
Country:United States
Language:English
Area:United States, Canada, worldwide
Headquarters:Englewood Cliffs, New Jersey, U.S.
Online Serv 1:CNBC Pro
Online Chan 1:
(requires subscription)
Online Chan 2:
  • ch.725
Online Serv 3:Service(s)
Online Chan 3:DirecTV Stream, Hulu + Live TV, Sling TV, YouTube TV

The Consumer News and Business Channel (CNBC) is an American business news channel owned by Versant. The network broadcasts live business news and analysis programming during the morning, daytime business day, and early-evening hours, with the remaining hours (such as weekday prime time and weekends) filled by business-related documentaries and reality television programming, as well as occasional sports presentations from USA Sports (previously served by NBC Sports). CNBC operates an accompanying financial news website, CNBC.com, which includes news articles, video and podcast content, as well as subscription-based services. CNBC's headquarters and main studios are located in Englewood Cliffs, New Jersey, while it also maintains a studio at the Nasdaq MarketSite in Times Square, New York City.

History

SPN, the launch of CNBC, and early years (1979–1993)

CNBC's roots date back to the founding of the Satellite Program Network (SPN) on July 30, 1979, which showed a low-budget mix of old movies and instructional and entertainment programs. The channel later changed its name to Tempo Television. After initially signing a letter of intent to acquire Tempo,[1] NBC opted for a deal to lease the channel's transponder in June 1988.[2] On this platform, and under the guidance of Tom Rogers, the channel was relaunched on April 17, 1989, as the Consumer News and Business Channel, with Neil Cavuto anchoring this first broadcast. NBC and Cablevision initially operated CNBC as a 50–50 joint venture,[3] [4] and it was headquartered in Fort Lee, New Jersey. Sue Herera and Scott Cohn joined CNBC at its inception.[5] [6] [7]

Following the 1991 bankruptcy of the competing Financial News Network (FNN), NBC acquired and merged FNN into CNBC, while also acquiring Cablevision's stake in CNBC to grant it full ownership. In addition to its U.S. operations, CNBC operates the Europe and Asia branches and is involved in other international affiliates via joint ventures and franchise arrangements. In 2023, CNBC had higher total day and primetime viewership than its chief rival, Fox Business, but finished behind Fox in trading day viewership.[8] [9] [10]

CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established Financial News Network. By the winter of 1990, CNBC was in only 17 million homes—less than half of FNN's potential reach—despite the size of NBC, its parent.[11]

After an accounting scandal, FNN filed for bankruptcy protection on March 2, 1991, and put itself up for sale. After a bidding war with a Dow Jones & Company–Westinghouse Broadcasting consortium, CNBC was awarded FNN by a bankruptcy judge for $154.3 million on May 21, 1991, and merged the two operations.[12] CNBC hired around 60 of FNN's 300-person workforce, including Joe Kernen, who is still with the channel.[13] [14] Other former FNN workers were hired by Bloomberg Television.[15] The deal expanded the network's distribution to over 40 million homes, thereby more than doubling its potential audience. Cablevision sold its 49.5% stake in CNBC to NBC upon completion of the deal.[16] CNBC adopted many elements of FNN's on-air presentation, branding its daytime programming as "CNBC/FNN Daytime" until 1992. CNBC incorporated several features from FNN's on-air ticker into its own.

Expansion (1993–2013)

Roger Ailes was hired as the president of CNBC in August 1993,[17] [18] tasked by NBC CEO Bob Wright with turning around the struggling network. Ailes resigned in January 1996 due to disagreements with management, including the decision by NBC management to form a joint venture with Microsoft that included the rebrand of "America's Talking" as MSNBC. Under the leadership of Ailes, annual revenue at CNBC rose from $43 million to $110 million.[19] [20]

In June 1995, CNBC launched the Hong Kong-based CNBC Asia,[21] and CNBC Europe, headquartered in London, in March 1996.[22]

In December 1997, CNBC formed a strategic alliance with Dow Jones, including content sharing with Dow Jones Newswires, The Wall Street Journal, MarketWatch, and Barron's and the rebranding of the channel as "a service of NBC and Dow Jones." As part of the agreement, Dow Jones merged their competing business news channels—London-based European Business News and Singapore-based Asia Business News—into CNBC Europe and CNBC Asia, respectively, with CNBC shutting down its Hong Kong–based operation and relocating the new CNBC Asia to ABN's Singapore studios.[23] [24] [25]

During the late 1990s and early 2000s, CNBC's ratings increased sharply along with the stock market, often beating those of CNN during market hours.[26] The highest daytime viewership of the network in 2000 was 343,000.[27]

However, following the burst of the dot-com bubble, CNBC experienced a decline in its viewing figures. In 2002, CNBC's ratings fell 44% and were down another 5% in 2003.[28] The network's ratings steadily fell until bottoming in Q1 2005, with an average viewership of 134,000 during the day.[29]

From 2001 to 2006, the CNBC website was operated by MSN.[30] [31]

In August 2003, CNBC signed a deal to provide weather content from AccuWeather.[32]

In October 2003, CNBC moved its world headquarters from Fort Lee (which became the new home of Telemundo flagship station WNJU) to a new digital video production studio in Englewood Cliffs, New Jersey.[33] [34]

NBC Universal reacquired full control of loss-making CNBC Europe and CNBC Asia from Dow Jones at the end of 2005. The licensing agreement between Dow and CNBC U.S. remained intact until it expired in 2012.[35]

CNBC reported annual revenues of $510 million in 2006.[36] In September 2006, CNBC launched the FTSE CNBC Global 300 stock market index in conjunction with FTSE Group. The index includes the fifteen largest companies from each of the sectors of the Industry Classification Benchmark as well as the thirty largest companies from emerging markets.[37] Profits at CNBC exceeded $333 million in 2007, making CNBC the second most profitable of NBC Universal's thirteen cable channels in the United States, behind only the USA Network. Ratings hit an all-time high in 2007.[38] [39]

CNBC Africa was launched on June 1, 2007.[40] On October 22, 2007, CNBC introduced the "CNBC Investor Network," a network of webcams stationed in the operating departments of various independent financial institutions across the United States, allowing traders to be interviewed instantaneously as news breaks.[41] In December 2007, CNBC formed a content partnership with Yahoo! Finance.[42]

In January 2008, CNBC formed a content partnership with The New York Times, which was seen as an attempt by both parties to take on increased competition from News Corporation.[43] [44] [45] In May 2008, CNBC formed a content partnership with AOL.[46]

Average daytime viewership (6:00 a.m. to 6:00 p.m.) reached a seven-year high of 310,000 viewers in the first quarter of 2008.[47] Ratings plummeted in 2009 as the network aired bad economic news resulting from the Great Recession.[48] In January 2010, the launch of the Korean language channel SBS-CNBC marked the fifteenth CNBC-branded channel worldwide.[49] In July 2010, BT signed a five-year contract with CNBC Europe to distribute content from its London headquarters to sister sites in Europe and the US.[50]

In 2011, CNBC won an award at the International Broadcasting Convention for its CNBC 4D: Interactive motion tracking that allows CNBC presenters to interact with 3D graphics, using technology from Unreel, Brainstorm, and Motion Analysis.[51] In June 2012, CNBC expanded its partnership with Yahoo! Finance to reach more online viewers. That month, CNBC.com had 6.5 million unique visitors in the United States, while Yahoo! Finance had 37.5 million.[52]

Rise in competition (2013–2024)

In 2013, host Maria Bartiromo left CNBC for Fox Business in part because Fox offered her $5–6 million per year compared to the $4 million per year that she made at CNBC.[53] [54] [55] [56] Also that year, CNBC took over production of the popular public television program Nightly Business Report from NBR Worldwide, a subsidiary of Atalaya Global Management.[57]

The company publishes annual lists, including the CNBC Disruptor 50 since 2013[58] and the CNBC25 since 2014.[59]

On January 6, 2015, CNBC changed the way it calculates ratings, switching from Nielsen ratings to a system by Cogent Research to calculate the viewership of its business day programming by surveying financial advisers and investors, with the goal of providing a more accurate measurement of the network's out-of-home viewership; Nielsen is still used to track the viewership of its entertainment programming.[60]

In October 2015, a Republican Party candidates debate hosted by CNBC was seen by 14 million viewers—the highest viewership of a CNBC program to date.[61] [62]

On January 10, 2016, CNBC announced a partnership with Indonesian broadcaster Trans Media to form CNBC Indonesia.[63]

By 2017, Fox Business had overtaken CNBC as the most watched business news network during the day.[64] [65]

CNBC's online video operations generated an all-time high of 1.92 billion total digital video starts across platforms in 2020.[66]

In 2020, CNBC hired former Fox News Channel anchor Shepard Smith to host a new evening newscast on the channel, The News with Shepard Smith, which premiered that September. It was positioned as an objective, "fact-based" national newscast.[67] [68]

In September 2021, CNBC signed a new multi-platform deal with Jim Cramer; in addition to his existing television roles, the agreement includes the co-development of live events and digital content through his company Cramer Media (replacing his previous arrangement with TheStreet, which Cramer had co-founded and sold to The Arena Group in 2019), including a direct-to-consumer subscription service.[69] In January 2022, the subscription service launched as the "CNBC Investing Club with Jim Cramer," which includes commentaries, stock picks, and monthly online meetings. The service operates alongside another CNBC subscription service, "CNBC Pro," which similarly provides exclusive content and over-the-top streaming of CNBC's networks.[70] [71]

In August 2022, Mark Hoffman stepped down as president of CNBC after 17 years at the network, being succeeded by NBCUniversal president of global advertising and partnerships KC Sullivan. Under Sullivan, the network began to refocus its programming to broaden appeal to its core business audience, including a promise of more business-related documentaries in primetime,[72] [73] and cancelling the low-rated The News with Shepard Smith in November 2022 in favor of the new financial news program Last Call with Brian Sullivan, which premiered in January 2023,[74] and ran until July 18, 2024.[75]

On December 11, 2023, CNBC underwent a major rebranding, updating its logo for the first time since 1996 (adopting the updated NBC logo and corporate typeface introduced a year prior in the process),[76] and revamping its on-air graphics with a simpler flat design. The two-tiered stock ticker CNBC had historically used was replaced with a single scroll, with major indices now displayed in a strip below the stock ticker.[77]

In March 2024, CNBC announced plans to add its personal finance brand "Make It" to weekend programming.[78] Make It offers personal finance tips, career guidance, and other forms of advice-based content to consumers.[79] According to CNBC, Make It-branded content (which launched in 2016) forms CNBC.com’s largest vertical.[78]

In April 2024, CNBC celebrated its 35th anniversary with a ceremony at the New York Stock Exchange.[9] [80]

In November 2024, a Brazilian affiliate known as Times Brasil launched as CNBC's first local franchise in South America. It was founded by Douglas Tavolaro, who had originally founded CNN Brasil.[81] [82] [83]

Spin-off from NBCUniversal (2024–present)

On November 20, 2024, NBCUniversal announced its intent to spin off most of its cable networks, including CNBC, as a new publicly traded company controlled by Comcast shareholders, later known as Versant. CNBC had largely operated autonomously from NBC News until Cesar Conde became head of the NBCUniversal News Group in 2020, after which the network began to engage in some resource sharing with the division.[84] [85] [86]

In 2025, CNBC launched a new subscription streaming platform known as CNBC+, which offers live and on-demand streaming of CNBC and CNBC World programming. Bundles of the service with CNBC Pro and an "all-access" tier with CNBC Investing Club are also available.[87] [88] [89]

Due to the spin-off, it was announced on August 18, 2025, that CNBC would undergo a rebranding to reduce its ties to the NBC brand. The channel would retain the "CNBC" name (unlike sister network MSNBC, which underwent a more significant rebrand to "MS NOW"), but adopt a new logo excluding the NBC peacock symbol. Versant head Mark Lazarus acknowledged that CNBC would be able to keep its name since it was originally an initialism for "Consumer News and Business Channel"; Versant still had to obtain a trademark license from NBCUniversal to continue using "NBC" as part of CNBC's name.[90] [91]

In October 2025, both CNBC and MSNBC began the process of formally separating themselves from NBC News, ahead of the completion of the divestment in 2026.[92] [93] CNBC unveiled its new logo in December 2025, which took effect on-air on December 13; it is designed around motifs originally introduced in the 2023 rebranding (including its neon blue corporate color, right triangle icons, and its associated on-air graphics—which were maintained with the rebranding), while also including visual references to CNBC's original wordmark (including tight kerning on the "N" and "B," albeit connected by a right triangle in negative space).[94] [95]

Physical stores

CNBC has a licensing partnership with Paradies Lagardère to operate retail locations in United States airports branded as CNBC News, CNBC Express, and CNBC SmartShop. The stores sell CNBC-branded merchandise as well as snacks and drinks.[96]

The CNBC stores first launched in 2001, when the company announced plans to open as many as 100 airport shops in the United States.[97] As of 2024, CNBC airport stores continue to expand, with a Pensacola International Airport location unveiled in Florida that November.[98]

Criticism

See also: Jon Stewart–Jim Cramer conflict. CNBC has been criticized for allegedly amplifying bull and bear markets, particularly in the run-up to the dot-com bubble and the subprime mortgage crisis a decade later.[28] [99] [100] In response to these criticisms, CNBC anchors have pointed to the size of the market and noted that influencing it is "a little out of our reach."

Jon Stewart on Comedy Central's The Daily Show has been a vocal critic of CNBC and some of its personalities, beginning after comments were made by Rick Santelli.[101] [102] Despite the lack of direct feedback from the network, several personalities have defended their predictions and comments.[103] [104]

CNBC was accused by the Obama administration of "cable chatter"—the excessive and sometimes brutal discussion on a particular topic, often one-sided.[105] [106]

Performance of Jim Cramer's stock picks

Regarding CNBC's Mad Money host Jim Cramer, a 2007 article in Barron's stated that "his picks haven't beaten the market. Over the past two years, viewers holding Cramer's stocks would be up 12%, while the Dow rose 22% and the S&P 500 16%."[107]

High definition

On October 10, 2007, CNBC HD, a 1080i high-definition television simulcast of CNBC, was launched, first on DirecTV.[108]

On October 13, 2014, coincidentally the 11th anniversary of CNBC's relocation to its current facilities in Englewood Cliffs, NJ, CNBC switched to a full 16:9 letterbox presentation, in line with CNBC Asia and CNBC Europe.[109]

Programming

Current notable programming (as of April 2025):[110]

Non-business-programming, including Reality television

Sports

CNBC occasionally serves as an outlet for NBC Sports programming and essentially acts as an overflow feed when USA Network is broadcasting sports events. Mainly, this has occurred on weekends, especially in the afternoon, and sports coverage is purposefully kept away from any part of the American trading day on weekdays.

Sports programming that have aired on CNBC includes the AMA Supercross Championship,[122] College Football,[123] [124] cycling (including portions of the Tour de France,[125] [126] [127] [128] Formula 1,[129] Golf,[130] [131] [132] Thoroughbred Racing (including portions of the Royal Ascot,[133] [134] [135] [136] IMSA,[137] [138] IndyCar, Major League Baseball studio coverage,[139] NASCAR,[140] [141] National Hockey Leagues (including games from the Stanley Cup playoffs),[142] the Olympics,[130] [143] [144] [145] [146] [147] the Premier Lacrosse League,[148] Six Nations Championship Rugby,[149] soccer (including matches from the Premier League and Women's Super League),[150] [151] and the United States Football League.[152]

Under Versant, CNBC has added college basketball and Babe Ruth League baseball coverage from USA Sports.[153]

Notable former programming

Weekly, weekend and other programming

Non-business programming

See also

External links

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Notes and References

  1. News: The Media Business; NBC to Buy Cable Service . . May 3, 1988 . limited . https://web.archive.org/web/20090807191148/http://www.nytimes.com/1988/05/03/business/the-media-business-nbc-to-buy-cable-service.html . August 7, 2009 . live.
  2. News: Boyer . Peter J. . The Media Business; NBC Cable Deal Is Off, But Lease Accord Is Set . . June 10, 1988 . limited . https://web.archive.org/web/20121112060718/http://www.nytimes.com/1988/06/10/business/the-media-business-nbc-cable-deal-is-off-but-lease-accord-is-set.html . November 12, 2012 . live.
  3. News: The Media Business; New CNBC President . . July 27, 1990 . November 16, 2020 . https://web.archive.org/web/20201116024936/https://www.nytimes.com/1990/07/27/business/the-media-business-new-cnbc-president.html . live.
  4. News: Carter . Bill . The Media Business: Television; NBC Walks Into a Cable Minefield . . April 10, 1989 . limited . July 28, 2018 . https://web.archive.org/web/20180728035653/https://www.nytimes.com/1989/04/10/business/the-media-business-television-nbc-walks-into-a-cable-minefield.html?pagewanted=2 . live.
  5. Web site: CNBC . Sue Herera . November 14, 2007 . September 30, 2007 . https://web.archive.org/web/20070930204301/http://www.cnbc.com/id/15838111/ . live.
  6. Web site: CNBC . Scott Cohn . May 13, 2008 . https://web.archive.org/web/20080513103024/http://www.cnbc.com/id/15838202 . live.
  7. News: Vrana . Debora. They've Got the Beat . . May 11, 1999 . limited.
  8. Web site: January 3, 2024 . This Is the Cable News Ratings Report for 2023 . February 29, 2024 . Adweek . en-US . February 29, 2024 . https://web.archive.org/web/20240229012309/https://www.adweek.com/tvnewser/this-is-the-cable-network-ratings-report-for-2023/ . live .
  9. Web site: Mwachiro . Mark . 2024-04-18 . CNBC Rings In Its 35th Anniversary at the New York Stock Exchange . 2025-01-08 . en-US.
  10. Web site: Mwachiro . Mark . 2024-12-02 . Here Are the Cable News Ratings for November 2024 . 2025-01-08 . en-US.
  11. News: The Media Business; Surprise Pact By G.E. Unit To Buy FNN . Geraldine . Fabrikant . . February 27, 1991 . November 12, 2012 . https://web.archive.org/web/20121112060726/http://www.nytimes.com/1991/02/27/business/the-media-business-surprise-pact-by-ge-unit-to-buy-fnn.html . live.
  12. News: THE MEDIA BUSINESS; CNBC Wins Bidding War For FNN . Geraldine . Fabrikant . . May 10, 1991 . limited . July 21, 2022 . July 21, 2022 . https://web.archive.org/web/20220721183014/https://www.nytimes.com/1991/05/10/business/the-media-business-cnbc-wins-bidding-war-for-fnn.html . live .
  13. Web site: CNBC . Joe Kernen . September 30, 2007 . https://web.archive.org/web/20070930203531/http://www.cnbc.com/id/15838087/ . live.
  14. Web site: CNBC . Bill Griffeth . May 13, 2008 . https://web.archive.org/web/20080513104248/http://www.cnbc.com/id/15838137/ . live.
  15. News: Purchase Of FNN Boosts NBC's Cable-Market Share . . . May 26, 1991 . May 16, 2011 . https://web.archive.org/web/20110516011912/http://community.seattletimes.nwsource.com/archive/?date=19910526&slug=1285405 . live.
  16. News: CNBC to buy FNN . . February 26, 1991 . July 19, 2022 . December 5, 2022 . https://web.archive.org/web/20221205054222/https://www.upi.com/Archives/1991/02/26/CNBC-to-buy-FNN/1610667544400/ . live .
  17. News: AILES NAMED TO HEAD CNBC . . August 31, 1993.
  18. News: How embattled Fox News CEO Roger Ailes transformed cable news . Michelle . Castillo . CNBC. July 20, 2016.
  19. News: THE MEDIA BUSINESS;Ailes Steps Down as Head Of CNBC Cable Channel . Bill . Carter . . January 19, 1996.
  20. News: Roger Ailes' knack for turning politics into entertainment changed cable news . Michelle . Castillo . May 18, 2017 . CNBC . November 9, 2018 . https://web.archive.org/web/20181109070940/https://www.cnbc.com/2017/05/18/how-foxs-ailes-changed-cable-news.html . live.
  21. News: June 21, 1995 . CNBC launched in Asia . subscription . live . https://web.archive.org/web/20231126113300/https://adage.com/article/news/cnbc-launched-asia/16020 . November 26, 2023 . Ad Age.
  22. News: CNBC opens in Europe . . March 12, 1996 . dead . https://web.archive.org/web/20230609053925/https://adage.com/node/1933366/printable/print . June 9, 2023 .
  23. News: NBC, Dow Jones form alliance . . December 9, 1997 . live . https://archive.today/20240104031518/https://www.upi.com/Archives/1997/12/09/NBC-Dow-Jones-form-alliance/2119881643600/ . January 4, 2024 .
  24. News: Dow Jones Teams Up With NBC . Devon . Spurgeon . . December 10, 1997 . live . https://archive.today/20240104032105/https://www.washingtonpost.com/archive/business/1997/12/10/dow-jones-teams-up-with-nbc/e0095b96-1225-4063-b338-574e53e21fc5/ . January 4, 2024 .
  25. News: ONE ALLIANCE, 2 BIG NAMES . Tim . Jones . . December 10, 1997 . limited . July 21, 2022 . July 21, 2022 . https://web.archive.org/web/20220721183014/https://www.chicagotribune.com/news/ct-xpm-1997-12-10-9712100261-story.html . live .
  26. News: Charles . Fishman . The Revolution Will Be Televised (on CNBC) . . May 2000 . September 30, 2007 . https://web.archive.org/web/20070930201708/http://www.fastcompany.com/magazine/35/cnbc.html . live.
  27. News: Joel . Topcik . Wald Boosts Business at CNBC . . September 18, 2006 . October 12, 2007 . https://web.archive.org/web/20071012191836/http://broadcastingcable.com/article/CA6372783.html . live.
  28. News: CNBC Fell from Grace When the Bubble Burst. How Does It Look Now? . Brady . Ray . December 2003 . . April 11, 2008 . https://web.archive.org/web/20080411120059/http://cjrarchives.org/issues/2003/6/cnbc-brady.asp . live.
  29. News: Michael . Learmonth . CNBC on a Road Bound for Revamps . . February 7, 2005 . March 21, 2009 . https://web.archive.org/web/20090321081533/http://www.variety.com/article/VR1117917550.html?categoryid=1237&cs=1 . dead.
  30. News: CNBC redesigns its Web site . . . December 4, 2006 . May 2, 2021 . https://web.archive.org/web/20210502160245/https://www.nytimes.com/2006/12/04/business/worldbusiness/04iht-cnbc.3767602.html . live.
  31. News: Li . Kenneth . April 23, 2001 . CNBC.com to merge with MSN MoneyCentral . live . https://web.archive.org/web/20210502160245/http://www.cnn.com/2001/BUSINESS/04/23/is_feed/cnbc/ . May 2, 2021 . CNN.
  32. CNBC Selects AccuWeather as Primary Weather Provider . . August 12, 2003.
  33. News: Commercial Property/New Jersey; Englewood Cliffs Adding CNBC to Corporate Logos . Rachelle . Garbarine . . August 27, 2000 . limited.
  34. News: CNBC's new network broadcast operations . Michael . Grotticelli . . February 1, 2004.
  35. News: Dow Jones severs links with business TV . https://ghostarchive.org/archive/20221210/https://www.ft.com/content/6a5f28d6-f9df-11d9-b092-00000e2511c8 . December 10, 2022 . subscription . live . Aline . van Duyn . . July 21, 2005.
  36. News: J. Maz . Robins . A Modified MSNBC? . . September 25, 2006 . October 2, 2007 . https://web.archive.org/web/20071002225012/http://www.broadcastingcable.com/article/CA6374608.html . live.
  37. FTSE and CNBC Team up to create FTSE CNBC Global 300 Index . . September 18, 2006 . August 16, 2008 . https://web.archive.org/web/20080816071423/http://www.cnbc.com/id/18042479 . live.
  38. News: CNBC has Robust Ratings Growth in 2007 . Jennifer . Dauble . CNBC . January 4, 2008.
  39. News: A Lot of "Bests" in CNBC's 2007 Ratings Report . SteveK . . January 4, 2008 . August 7, 2022 . December 1, 2022 . https://web.archive.org/web/20221201215149/https://www.adweek.com/tvnewser/a-lot-of-bests-in-cnbcs-2007-ratings-report/18625/ . live .
  40. News: CNBC to Launch New Affiliate Channel in Africa . CNBC . April 10, 2007 . August 7, 2022 . August 7, 2022 . https://web.archive.org/web/20220807051433/https://www.cnbc.com/2007/04/10/cnbc-to-launch-new-affiliate-channel-in-africa.html . live .
  41. News: CNBC Sets Up Trading Floor Webcams . Chris . Ariens . . October 22, 2007.
  42. News: Brian . Stelter . Yahoo Deal Adds Content From CNBC . . December 12, 2007 . December 10, 2008 . https://web.archive.org/web/20081210202648/http://www.nytimes.com/2007/12/12/business/media/12cnbc.html . live.
  43. News: CNBC and The New York Times make content deal . . . January 7, 2008 .
  44. News: Sweney . Mark . New York Times and CNBC in alliance . . January 8, 2008 . . September 1, 2013 . https://web.archive.org/web/20130901100403/http://www.theguardian.com/media/2008/jan/08/rupertmurdoch.newscorporation . live.
  45. News: Times and CNBC to Share Material on Web Sites . Richard . Pérez-Peña . . January 7, 2008 . limited.
  46. News: Rex . Crum . AOL announces new content deal with CNBC . . May 20, 2008 . September 29, 2021 . https://web.archive.org/web/20210929034657/https://www.marketwatch.com/story/aol-announces-new-content-deal-with-cnbc?dist=msr_1 . live.
  47. News: Jessi . Hempel . CNBC Feels Your Pain... . . March 31, 2008 . live . https://web.archive.org/web/20080409205739/https://money.cnn.com/2008/03/31/news/companies/cnbc_pain.fortune/?postversion=2008033112 . April 9, 2008.
  48. News: CNBC Viewership Down Sharply From '08 AND '07 . Joe . Weisenthal . . December 3, 2009 . August 7, 2022 . August 7, 2022 . https://web.archive.org/web/20220807051521/https://www.businessinsider.com/cnbc-viewership-down-sharply-from-08-and-07-2009-12 . live .
  49. CNBC Launch 24-hour Korean Language Business News Channel, SBS-CNBC . CNBC . January 20, 2010 . https://web.archive.org/web/20201116063451/https://www.cnbc.com/id/34950399/ . November 16, 2020 . live.
  50. News: BT signs CNBC deal . . July 8, 2010 . August 7, 2022 . August 7, 2022 . https://web.archive.org/web/20220807175710/https://www.digitaltveurope.com/2010/07/08/bt-signs-cnbc-deal/ . live .
  51. IBC2011 Innovation Awards Spans the Globe with Remarkable Advances . . June 22, 2011.
  52. News: To Bolster Web Reach, CNBC Joins With Yahoo . Brian . Stelter . . June 13, 2012 . limited.
  53. News: Here's Why Maria Bartiromo Is Leaving CNBC For FOX Business . Julia . La Roche . Henry . Blodget . Henry Blodget . . November 22, 2013.
  54. News: David . Wighton . Lunch with the FT: She's the One . . May 12, 2006.
  55. News: Jon . Friedman . CNBC's Maria Bartiromo Outgrows the 'Money Honey' Label . . August 9, 2006 . September 29, 2021 . https://web.archive.org/web/20210929034656/https://www.marketwatch.com/latest-news . live.
  56. News: Conflict in Plane Sight . . February 5, 2007 . December 1, 2008 . https://web.archive.org/web/20081201224325/http://www.broadcastingcable.com/article/CA6413191.html . live.
  57. Web site: Jensen . Elizabeth . February 21, 2013 . CNBC Buys 'Nightly Business Report' From Atalaya . August 22, 2023 . Media Decoder Blog . en.
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  73. Web site: Steinberg . Brian . August 16, 2022 . CNBC Chief Mark Hoffman Hears Closing Bell, Will Step Down After 17 Years . December 11, 2023 . Variety . en-US.
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  78. Web site: Weprin . Alex . 2024-03-06 . CNBC Plans TV Expansion of Personal Finance Brand "Make It" (Exclusive) . 2025-01-16 . The Hollywood Reporter . en-US.
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  85. Web site: Spangler . Todd . November 20, 2024 . Comcast Announces Spin-Off of Most Cable Networks Into New Company to 'Set These Businesses Up for Future Growth,' CEO Brian Roberts Says . November 22, 2024 . Variety.
  86. Web site: Weprin . Alex . 2024-11-21 . All Bets Are Off for MSNBC, CNBC and Bravo: Behind the TV Spinoff That Will Shake Up Cable . 2024-11-25 . The Hollywood Reporter . en-US.
  87. Web site: Winslow . George . 2025-01-02 . CNBC+ Launches at $14.99 a Month . 2025-08-23 . TV Tech . en-US.
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  90. Web site: Johnson . Ted . 2025-08-18 . MSNBC To Change Name To MS NOW As Part Of Split With Comcast . 2025-08-19 . Deadline . en-US.
  91. Web site: 2025-12-05 . Versant Reveals New MS NOW DTC Platform, New CNBC Logo . 2025-12-06 . Adweek . en-US.
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  107. News: Alpert . Bill . Shorting Cramer . . August 20, 2007 . subscription . August 7, 2022 . August 10, 2022 . https://web.archive.org/web/20220810201614/https://www.barrons.com/articles/SB118681265755995100 . live .
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  114. Web site: CNBC reboots Deal or No Deal . live . https://web.archive.org/web/20180315003726/http://www.c21media.net/cnbc-reboots-deal-or-no-deal/ . March 15, 2018 . C21 Media.
  115. News: Petski . Denise . March 13, 2018 . CNBC Greenlights 'Deal Or No Deal' Reboot With Howie Mandel . Deadline Hollywood . live . https://web.archive.org/web/20190501023746/https://deadline.com/2018/03/cnbc-greenlights-deal-or-no-deal-reboot-howie-mandel-1202336799/ . May 1, 2019.
  116. News: Johnson . Ted . August 24, 2020 . CNBC Sets September 30 Premiere Date For Shepard Smith Newscast . . live . https://web.archive.org/web/20200918085629/https://deadline.com/2020/08/shaped-smith-cnbc-newscast-1203021432/ . September 18, 2020.
  117. News: Marotti . Ally . January 14, 2016 . Marcus Lemonis announces new CNBC show 'The Partner' . . live . January 15, 2016 . https://web.archive.org/web/20160114235927/http://www.chicagotribune.com/bluesky/originals/ct-marcus-lemonis-announces-the-partner-bsi-20160114-story.html . January 14, 2016.
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  120. Web site: Inside CNBC Prime, CNBC's New Primetime Entertainment Block . live . https://web.archive.org/web/20130409064747/http://www.mediabistro.com/tvnewser/inside-cnbc-prime-cnbcs-new-primetime-entertainment-block_b169517 . April 9, 2013 . TVNewser . March 5, 2013 . MediaBistro.
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  122. Web site: NBC SPORTS' EXCLUSIVE COVERAGE OF 2022 MONSTER ENERGY SUPERCROSS SEASON FEATURES RECORD PROGRAMMING ON NBC. NBC Sports Group. November 18, 2021. December 17, 2021. December 17, 2021. https://web.archive.org/web/20211217170237/https://nbcsportsgrouppressbox.com/2021/11/18/nbc-sports-exclusive-coverage-of-2022-monster-energy-supercross-season-features-record-programming-on-nbc/. live.
  123. News: Kelley . Kevin . Howard, Morehouse to play in inaugural HBCU New York City Football Classic in 2022 . FBS Schedules . November 22, 2021 . December 17, 2021 . December 17, 2021 . https://web.archive.org/web/20211217165418/https://fbschedules.com/howard-morehouse-to-play-in-inaugural-hbcu-new-york-city-football-classic-2022/ . live .
  124. Web site: Novak . Jake . Why Harvard-Yale football is more than just a game . CNBC . November 18, 2017 . December 17, 2021.
  125. Web site: NBC SPORTS' COVERAGE OF THE 107TH TOUR DE FRANCE CONTINUES THIS WEEKEND WITH STAGES 14 & 15 LIVE ON CNBC, NBC SPORTS GOLD, AND PEACOCK. Nbcsportsgrouppressbox.com. September 10, 2020. February 5, 2022. January 29, 2022. https://web.archive.org/web/20220129231820/https://nbcsportsgrouppressbox.com/2020/09/10/nbc-sports-coverage-of-the-107th-tour-de-france-continues-this-weekend-with-stages-14-15-live-on-cnbc-nbc-sports-gold-and-peacock/. live.
  126. News: FINAL 2015 UCI ROAD WORLD CHAMPIONSHIP ACTION THIS WEEKEND ON NBCSN, CNBC & UNIVERSAL SPORTS NETWORK. NBC Sports Pressbox. September 24, 2015. February 5, 2022. January 30, 2022. https://web.archive.org/web/20220130185828/https://nbcsportsgrouppressbox.com/2015/09/24/final-2015-uci-road-world-championship-action-this-weekend-on-nbcsn-cnbc-universal-sports-network/. live.
  127. Web site: NBC Sports to Present Women's Tour de France, the Richest & Most Prestigious Stage Race in Women's Cycling, Beginning in July 2022 on Peacock & CNBC . March 8, 2022 . April 1, 2024 . December 8, 2023 . https://web.archive.org/web/20231208100707/https://nbcsportsgrouppressbox.com/2022/03/08/nbc-sports-to-present-womens-tour-de-france-the-richest-most-prestigious-stage-race-in-womens-cycling-beginning-in-july-2022-on-peacock-cnbc/ . live .
  128. Web site: NBC Sports Presents Live Cycling Coverage of Every Stage of the 2022 Paris-Nice, Beginning This Sunday, March 6 at 9:10 A.m. Et Live on Peacock . March 3, 2022 . April 1, 2024 . June 15, 2024 . https://web.archive.org/web/20240615142656/https://mb.moatads.com/yi/v2?ol=0&qn=%604%7BZEYwoqI%24%5BK%2BdLLU)%2CMm~tB%23a.%5BMhS%3A15.sn_003etW6~P6Jn)s)wC%24GL3jX%7BQqDOJ%3Eoy)G3p%2FhFjrR8whh%2B%7D%407%25w_2C%3FP%3ElK%3DbH%2FH%40%26%2Bc%5B5IUOG(%2CWV%7BGrV~1HmDkP8D4rUDtmxT%3Bwv%40V374BKm55%3D%261fp%5BoU5t(K3%2BO%24%3D!!tix%5BhPEDgxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7B%2CNr1U*%26ujMUU9%3C%24kBjqI&tf=1_Id8O---CSa7H-nHVQZC-bW7qhB-LRwqH-nMzjG-&vi=111111&rc=0%2C1%2C0%2C5%2C747835005%2C1%2C2%2C0%2Cprobably%2Cprobably&rb=1-hxA63cnegz9ASH9F9%2FPdTX%2FfFL6mwqO9YGxLYqfZY0xNzxzrCfSmix1wV0AK2nh7uzk%3D&rs=1-XDvc02JHG%2BoudQ%3D%3D&sc=1&os=1-rw%3D%3D&qp=10000&is=BBBBB2BBEYBvGl2BBCBBtUTE1RmsqbKW8BsrBu0rCFE48CRBeeBS2hWTMBBQeQBBn2soYggyUig0CBlWZ0uBBCCCCCCOgRBBiOfnE6Bkg7Oxib8MxBtJYHCBdm5kBhIcC9Y8oBXckXBR76iUUsJBCBBBBBBBBBWBBBj3BBBZeGV2BBBCMciUBBBjgEBBBBBB94UMgTdJMtEcpMBBBQBBBniOccBBBBBB47kNwxBbBBBBBBBBBhcjG6BBJM2L4Bk8BwCBQmIoRBBCzBz1BBCTClBBrbGBC4ehueB57NG9aJeRzBqEKiuwBBBB&iv=8&qt=0&gz=0&hh=0&hn=0&tw=&qc=20&qd=20&qf=1360&qe=1020&qh=1050&qg=1000&qm=0&qa=1360&qb=1020&qi=1360&qj=1020&to=000&vy=ot%24b%5Bh%40%22oDgO%3DLlE6%3ABcmUZzCFV%60pT6yv%7CEkUpF%3Dv%3Ch%2C%25%3BMB1_tNOC%604dEzbSIq11_iCTpXSe%2BShooUKV%3B%2B9%7CPQPmf)P%3DH%3BCH%6029YCN%3FAbcE%3DX7IL3kQ%2CNJJ)%2Cc%7ClTr1W*d%5B4kf%2FLyUoRdByZ%3C99Ksf%2FLyUo0)H&qr=0&url=https%3A%2F%2Fwww.nbcsports.com%2Fpressbox%2Fcycling%2Fpress-releases%2Fnbc-sports-presents-live-cycling-coverage-of-every-stage-of-the-2022-paris-nice-beginning-this-sunday-march-6-at-910-a-m-et-live-on-peacock&pcode=nbcuyieldheader7581548001&rx=929282407407&callback=MoatNadoAllJsonpRequest_71920867 . live .
  129. Web site: NBC SPORTS GROUP PRESENTS FORMULA ONE RUSSIAN GRAND PRIX THIS SUNDAY AT 7:30 A.M. ET ON CNBC. Nbcsportsgrouppressbox.com. April 28, 2016. January 30, 2022. January 30, 2022. https://web.archive.org/web/20220130190343/https://nbcsportsgrouppressbox.com/2016/04/28/nbc-sports-group-presents-formula-one-russian-grand-prix-this-sunday-at-730-a-m-et-on-cnbc/. live.
  130. Web site: CNBC drives Senior PGA b'cast deal . Variety . April 26, 2000 . November 11, 2015 . June 24, 2017 . https://web.archive.org/web/20170624203820/http://variety.com/2000/tv/news/cnbc-drives-senior-pga-b-cast-deal-1117780910/ . live .
  131. Web site: NBC SPORTS PRESENTS LIVE TOURNAMENT COVERAGE INCLUDING TWO MAJOR CHAMPIONSHIPS THIS WEEK ACROSS GOLF CHANNEL, CNBC & PEACOCK . nbcsportsgrouppressbox.com . July 21, 2021 . January 29, 2022 . January 29, 2022 . https://web.archive.org/web/20220129225554/https://nbcsportsgrouppressbox.com/2021/07/21/nbc-sports-presents-live-tournament-coverage-including-two-major-championships-this-week-across-golf-channel-cnbc-peacock/ . live .
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  133. Web site: THE "ROAD TO THE KENTUCKY DERBY™" CONCLUDES SATURDAY WITH THE TOYOTA BLUE GRASS STAKES AND ARKANSAS DERBY ON CNBC. Nbcsportsgrouppressbox.com. April 11, 2012. February 5, 2022. June 15, 2024. https://web.archive.org/web/20240615142814/https://cms.analytics.yahoo.com/cms?partner_id=ADOBE&_hosted_id=63392038553362942632813447242784732783&gdpr=0&gdpr_consent=. live.
  134. Web site: NBC SPORTS PRESENTS DAILY LIVE COVERAGE OF THE PRESTIGIOUS ROYAL ASCOT HORSE RACING MEET, BEGINNING TOMORROW, TUES., JUNE 15 AT 8:30 A.M. ET ON NBCSN. Nbcsportsgrouppressbox.com. June 14, 2021. February 5, 2022.
  135. Web site: BREEDERS' CUP AND NBC SPORTS GROUP ANNOUNCE 2021 "BREEDERS' CUP CHALLENGE SERIES: WIN AND YOU'RE IN" TELEVISION SCHEDULE . Nbcsportsgrouppressbox.com. April 21, 2021. February 5, 2022. January 30, 2022 . https://web.archive.org/web/20220130052318/https://nbcsportsgrouppressbox.com/2021/04/21/breeders-cup-and-nbc-sports-group-announce-2021-breeders-cup-challenge-series-win-and-youre-in-television-schedule/. live.
  136. Web site: NBC SPORTS PRESENTS NEW "1/ST SATURDAY" TRIPLE CROWN PREP COVERAGE THIS SAT., MARCH 5 AT 4 P.M. ET ON CNBC . Nbcsportsgrouppressbox.com. April 21, 2021. March 3, 2022 . March 3, 2022. https://web.archive.org/web/20220303190653/https://nbcsportsgrouppressbox.com/2022/03/03/nbc-sports-presents-new-1-st-saturday-triple-crown-prep-coverage-this-sat-march-5-at-4-p-m-et-on-cnbc/. live.
  137. Web site: NBC SPORTS PRESENTS LIVE COVERAGE OF IMSA 12 HOURS OF SEBRING ENDURANCE RACE THIS WEEKEND ACROSS NBCSN, CNBC AND NBCSPORTS.COM. Nbcsportsgrouppressbox.com. March 14, 2019. February 5, 2022.
  138. Web site: NBC SPORTS GROUP TO TELEVISE 12 RACES DURING 2017 VERIZON INDYCAR SEASON. Nbcsportsgrouppressbox.com. January 11, 2017. January 30, 2022. January 30, 2022. https://web.archive.org/web/20220130190017/https://nbcsportsgrouppressbox.com/2017/01/11/nbc-sports-group-to-televise-12-races-during-2017-verizon-indycar-season/. live.
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  141. Web site: NASCAR AT WATKINS GLEN AND INDYCAR MUSIC CITY GRAND PRIX IN NASHVILLE HIGHLIGHT NBC SPORTS' MOTORSPORTS COVERAGE THIS WEEKEND . nbcsportsgrouppressbox.com. August 5, 2021 . January 29, 2022.
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  146. News: NBC Announces 3,600 Hours Of Beijing Olympic Games Coverage. January 12, 2022. WNBC. January 13, 2022. https://web.archive.org/web/20220113093118/https://www.nbcnewyork.com/local/nbc_announces_3_600_hours_of_beijing_olympic_games_coverage/1615913/. live.
  147. News: NBC lays out 2012 London Olympics broadcast plan on TV, internet, apps and in 3D. Engadget. April 1, 2024. March 1, 2024. https://web.archive.org/web/20240301112925/https://www.engadget.com/2012-05-27-nbc-london-olympics-2012-streaming-tv-3d.html. live.
  148. 1416889628133511169. PremierLacrosse. PROGRAMMING UPDATE Due to a NASCAR delay, the 2021 All-Star Game presented by @CrowdStrike will start on CNBC -…. February 5, 2022. July 18, 2021.
  149. Web site: NBC SPORTS PRESENTS FINAL ROUND COVERAGE OF 2022 GUINNESS SIX NATIONS CHAMPIONSHIP RUGBY THIS SATURDAY, MARCH 19 ON NBC, CNBC & PEACOCK. Nbcsportsgrouppressbox.com. March 23, 2022.
  150. NBCUniversal Presents Unprecedented Coverage of Premier League's "Championship Sunday" on May 11 . NBC Sports Group . April 17, 2014 . April 19, 2014 . November 1, 2015 . https://web.archive.org/web/20151101024305/http://nbcsportsgrouppressbox.com/2014/04/16/nbcuniversal-presents-unprecedented-coverage-of-premier-leagues-championship-sunday-on-may-11/ . live .
  151. NBC, ATA FOOTBALL REACH GROUNDBREAKING BROADCAST DEAL FOR WOMEN'S SOCCER . Just Women's Sports . September 3, 2021 . January 29, 2022.
  152. Web site: USFL on Twitter: When the game between the @USFLBreakers and @USFLShowboats resumes, you can tune in on CNBC and Peacock to catch the conclusion of the game. April 1, 2024. June 10, 2023. https://web.archive.org/web/20230610215520/https://twitter.com/USFL/status/1667649096729911297. live.
  153. Web site: Karp. Austin. Versant bringing coverage of Cal Ripken Baseball World Series back to live TV. Sports Business Journal. August 11, 2025. August 13, 2025.
  154. News: Steinberg . Brian . February 24, 2021 . CNBC Will Replace 'Squawk Alley' With 'TechCheck' . .
  155. Web site: Squawk Alley . NBC.com . July 21, 2022 . June 15, 2024 . https://web.archive.org/web/20240615143158/https://www.nbc.com/squawk-alley . live .
  156. News: January 8, 1998 . That's entertainment on CNBC weekends . .

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