Creative UK explained

Creative UK
Formerly:Creative England, Creative Industries Federation
Type:Film, television nonprofit organisation
Headquarters:32-36 College Green, Bristol, UK
Region Served:United Kingdom
Addnl Location City:MediaCityUK, Salford
Leader Title:Chief Executive
Leader Name:Caroline Norbury, MBE[1]
Leader Title2:Chair
Leader Name2:Richard Haythornthwaite

Creative UK, known as Creative England from 2010 to 2021, is a not-for-profit organisation that supports the creative industries in the United Kingdom. On 24 November 2021, Creative England and Creative Industries Federation combined forces as Creative UK, having previously worked together since 2019 under the Creative UK Group.

History

Creative England

Creative England was founded in 2010, formed by the consolidation of a number of regional screen agencies into one body[2] after the UK government dismantled the UK Film Council in 2011.[3] [4] It was funded by both public and private investment and developed partnerships and collaborations with companies including Google, Facebook and KPMG, as well as local authorities, cultural bodies and universities, national government, and the European Commission. The organisation aimed to "support original storytellers, driving diversity, collaboration and growth in the creative screen industries".[5] Creative England and Microsoft launched Greenshoots in 2013, a game development competition which provides funding and market advice from industry experts to the winners.In 2015, Creative England launched a Β£1m fund, used to support entrepreneurs in film, television, games and digital media in English cities and regions beyond the capital.[6]

Creative Industries Federation

See main article: Creative Industries Federation. The Creative Industries Federation was a national organisation for all the UK's creative industries, cultural education and arts. It advocated for the sector, aiming to ensure that the creative industries are central to political, economic and social decision-making.

Rebrand to Creative UK

Having worked together under the name "Creative UK Group", in November 2021, Creative England and Creative Industries Federation decided to merge and create "Creative UK". The launch coincided with updated branding across the organisation and a new tagline; "Here for those who dare to imagine".

Breakout

In 2022, Creative UK's Head of Film, Paul Ashton, announced a partnership with Netflix UK for first-time feature film directors called "Breakout".[7] Participants will be made up of six teams, each of which will receive Β£30,000 ($40,000) worth of development funding in addition to a Creative U.K. training program consisting of mentoring and residential lab events. Netflix executives will also provide support and input.[8] Following residential workshops, at least one film will be greenlit with an approximate Β£1.5m budget and a global launch on Netflix.[9]

In April 2023, the first "Breakout" projects were announced.[10]

Our Creative Future

On 23 April 2024, ahead of the upcoming UK General Election, Creative UK issued a manifesto calling for "radical new action" for cultural and creative industries. The manifesto was entitled "Our Creative Future".[11]

Description and programs

The business promotes the development of creative companies, which in turn support business across games, film, creative and digital media as well as production services. The company works in partnership with the BFI,[12] has offices in Bristol and Salford, and operates predominantly outside of the city of London.[13]

Creative UK currently supports filmmaking opportunities shortFLIX, in collaboration with Sky Arts,[14] iFeatures with the BFI and BBC Films,[15] and Breakout with Netflix.[16] These provide mentoring and funding to emerging film makers.[17]

iFeatures

Launched in Bristol in 2010, supported by the BBC and South West Screen, iFeatures began as a way to nurture the cities "most outstanding creative talent" as well as attract up-and-coming filmmakers from across the UK and Europe.[18] The following year, it was launched nationwide.

Since its creation, iFeatures has gone on to help fund 20 feature films, including Lady Macbeth,[19] The Levelling,[20] The Goob,[21] and, flagship film, In the Dark Half.[22]

Release date! scope=col class="unsortable" style="width:20%;"
Titlescope=col Director(s)scope=col class="unsortable" style="width:20%;" Notes
10 August 2012In the Dark HalfAlastair SiddonsProduced with BBC Films; distributed by Verve Pictures and ContentFilm International
12 April 2013Flying BlindKatarzyna Klimkiewicz
14 January 2014 8 Minutes IdleMatt Thorne
29 May 2015The GoobGuy MyhillProduced with BBC Films
25 June 2015 NorfolkMartin Radich
24 June 2016Adult Life SkillsRachel Tunnard
10 September 2016The LevellingHope Dickson LeachProduced with BBC Films and the BFI
28 April 2017Lady MacbethWilliam Oldroyd
19 May 2017SpaceshipAlex Taylor
1 September 2017God's Own CountryFrancis LeeDistributed by Picturehouse Entertainment
8 September 2017ApostasyDaniel KokotajloDistributed by Gravitas Ventures
21 June 2018Eaten by LionsJason Wingard
13 July 2018Pin CushionDeborah Haywood
24 January 2019The Last TreeShola AmooProduced with the BFI
3 October 2019Perfect 10Eva RileyProduced with BBC Films
4 October 2019Make UpClaire Oakley
17 March 2021Here BeforeStacey GreggProduced with BBC Films and Northern Ireland Screen
8 October 2022Blue JeanGeorgia Oakleyhttps://www.wearecreative.uk/support/film-tv/ifeatures/

shortFLIX

Shortflix (stylised as 'shortFLIX') is an initiative for new filmmakers aged 18–25 to make short films for broadcast on Sky Arts, its focus being those who have had fewer opportunities to get started in filmmaking, including those who are currently underrepresented in the industry.

Partnered with the BFI and National Youth Theatre,[23] shortFLIX launched in May 2017 with the first five short films exploring subjects including black gay dancehall culture in London, homophobia in an Afro-Caribbean hair salon in Sheffield and a suicidal young man in Bath. In an interview with Game of Thrones actress, Ellie Kendrick, Norbury explains that the organisation was set up "to combat the challenge that whilst talent might be everywhere, opportunity is not" adding that shortFLIX enables "talented new filmmakers from diverse backgrounds to tell their story about their community and identity".[24] The films were produced by Manchester-based production company Delaval Film.[25]

In 2020, Carrie Battram, Johnny Massahi, Danny Seymour, John Akinde, and Isabella Culver were announced as the next recipients of the scheme which also received a boost in funding from ScreenSkills, a London-based non-profit specialising in the promotion of new talent.[26]

Release date! scope=col class="unsortable" style="width:20%;"
Titlescope=col Director(s)scope=col Synopsisscope=col class="unsortable" style="width:20%;" Notes
31 March 2018Losing ItBen RobinsThe story of the worst drunken hook-up in the history of human sexual encounters. A twenty-something virgin finds his evening taking a turn for the weird, when his new partner shows off a rather unusual fetish.
31 March 2018NosebleedLuna CarmoonNosebleed follows a pivotal week for long-time best friends Lilah and Coby, whose friendship is morphing into something far more venomous and toxic.
31 March 2018 Ladies DayAbena Taylor-SmithA young Black lesbian spends the day in an Afro-Caribbean hair salon. It’s full of fun, sheen spray, gossip and laughter, but how will she deal with the casual homophobia?
31 March 2018Batty BoyDior Clarke and Blain Ho ShingAn uncompromising take on black gay culture, Batty Boy is told in four chapters set against homophobia and dancehall music.
31 March 2018 Together, they smokeHenry GaleA story of a depressed young man. Following a suicide attempt, he must contend with the dysfunctions of his family, a cardboard coffin, and his own anxiety in order to say goodbye to his terminally ill mother.[27]
24 April 2023 High TideJohnny MassahiAfter ransacking an ancient island monastery, two siblings, now trapped in their sinking campervan, are torn apart by history, hallucination, and a sacred stone.[28]
25 April 2023If I Die TodayJohn AkindeDavid must decide if he wants to follow his friends into a life of crime, or forge a new path for himself.[29]
26 April 2023Left BehindCarrie BattramBrothers, Samir and Harish must come to terms with the passing of their mother.[30]
27 April 2023OffendedDanny SeymourA middle-aged man embarks on his first date since the death of his wife. Set in the near future where people carry large red buzzers to press whenever they are offended.[31]

See also

Notes and References

  1. Web site: Caroline Norbury. HuffPost.
  2. Book: Burton. Alan. Historical Dictionary of British Cinema. Chibnall. Steve. 11 July 2013. Scarecrow Press. 978-0-8108-8026-9. 165–.
  3. Book: Baltruschat. Doris. Independent Filmmaking Around the Globe. Erickson. Mary P.. 13 April 2015. University of Toronto Press. 978-1-4426-2683-6. 57–.
  4. Book: Oakley. Kate. The Routledge Companion to the Cultural Industries. O'Connor. Justin. 22 May 2015. Routledge. 978-1-317-53398-6. 473–.
  5. Web site: Creative England and Creative Industries Federation to merge. Screen Daily . 26 September 2019 . Michael . Rosser . 26 September 2019.
  6. Web site: Creative start-ups outside London in line for Β£1m fund . Telegraph . 15 September 2015 . Rebecca . Burn-Callender . 15 September 2015.
  7. Web site: Grater . Tom . 23 February 2022 . Netflix Teams With Creative UK To Launch Emerging Filmmaker Initiative: At Least One Debut Feature Will Receive Β£1.5M Production Budget . 27 February 2022 . Deadline . en-US.
  8. Web site: Tabbara. 23 February 2022. Mona . Netflix, Creative UK launch debut filmmaking initiative Breakout . 27 February 2022 . Screen . en.
  9. Web site: Tabbara. 23 February 2022. Mona . Netflix, Creative UK launch debut filmmaking initiative Breakout . 27 February 2022 . Screen . en.
  10. Web site: Tabbara. 6 April 2023. Mona . Netflix and Creative UK's debut filmmaking scheme Breakout unveils first projects (exclusive) . 18 April 2023 . Screen . en.
  11. Web site: Launching Our Creative Future: The Manifesto . Creative UK . 22 April 2024 . 17 July 2025.
  12. Book: Hay, Lucy. Writing & Selling - Thriller Screenplays. 10 September 2013. Oldcastle Books, Limited. 978-1-84243-972-2. 167–.
  13. Book: Greenaway. David. The Business Growth Benefits of Higher Education. Rudd. Chris D.. 23 April 2014. Palgrave Macmillan. 978-1-137-32070-4. 141–.
  14. Web site: shortFLIX. Sky.
  15. Web site: Snow. Georgia. 1 June 2015. Top regional theatres back Creative England film-writing project. https://web.archive.org/web/20150723183540/https://www.thestage.co.uk/news/2015/top-regional-theatres-back-creative-england-film-writing-project/. dead. 23 July 2015. The Stage. 27 January 2018.
  16. Web site: Yossman . K. J. . 23 February 2022 . Netflix, Creative U.K. Launch Genre Filmmaker Program 'Breakout' . 27 February 2022 . Variety . en-US.
  17. Book: Bloomsbury Publishing. Writers' and Artists' Yearbook 2015. 31 July 2014. A&C Black. 978-1-4729-1239-8. 786–.
  18. Web site: 19 October 2010. South West Screen gets go ahead for new Bristol movies. BBC News. 19 October 2010.
  19. Web site: Clarke. Stewart. 17 May 2019. British New Wave Rides on Market Changes.
  20. Web site: Macaulay. Scott. 8 September 2016. TIFF 2016: Five Questions for The Levelling Director Hope Dickson Leach. Filmmaker Magazine.
  21. Web site: The Goob. dead. https://web.archive.org/web/20200516222911/https://www.bbc.co.uk/bbcfilms/film/the_goob. 16 May 2020. 14 August 2021. BBC Films.
  22. Web site: In the Dark Half (2012). https://web.archive.org/web/20180121033502/http://www.bfi.org.uk/films-tv-people/512d426e633b1. dead. 21 January 2018. BFI.
  23. Web site: SHORTFLIX - NEW FILM INITITATIVE FROM CREATIVE ENGLAND, NYT AND SKY ARTS National Youth Theatre. 22 February 2022. www.nyt.org.uk.
  24. Web site: Youngs. Ian. 21 September 2017. Game of Thrones' Ellie Kendrick wants to open up 'closed shop' film industry. BBC News. 3 December 2019.
  25. Web site: Film . Delaval . Delaval Film . 1 November 2022 . Delaval Film . en.
  26. Web site: Messner . Thomas. 2020-01-10 . Five new UK talents receive Β£10k each from Creative England's Shortflix initiative. 10 January 2020. Screen.
  27. Web site: ShortFLIX .
  28. Web site: TV24 .
  29. Web site: TV24 .
  30. Web site: TV24 .
  31. Web site: TV24 .