Freshpair Explained

Freshpair
Type:Privately held company
Industry:Intimate Apparel Retail
Location City:Pembroke Pines, Florida
Location Country:United States
Products:Underwear, Shapewear, Lingerie, and Performance
Production:Worldwide

Freshpair is an American online retailer of men’s underwear and women's intimate apparel headquartered in Fairfield, New Jersey.[1]

History

Freshpair was founded in 2000 out of a one-bedroom apartment and moved into its New York office in 2004.[2]

National Underwear Day

In an effort to promote underwear, Freshpair founded National Underwear Day on August 5, 2003. Employing underwear models, it advertised the event in heavily congested areas of New York, including Times Square, City Hall, and the New York Stock Exchange.[3] Following a 2012 company rebrand, Freshpair promoted National Underwear Day by launching a pop-up shop near Columbus Circle.[4] In 2013, Freshpair advertised the event in Times Square by attempting to break the Guinness World Record for largest gathering of people in their underwear.[5]

Partnership

Freshpair participates in the annual Underwear Run in Manhattan, sponsored by Aquaphor. In 2012, a record-breaking 500 people participated in the Underwear Run's "Celebrate America" theme.[6]

In 2013, Freshpair partnered with soccer player Cristiano Ronaldo to launch his underwear collection CR7. Ronaldo collaborated with designer Richard Chai and Scandinavia manufacturer JBS for each line.[7]

Recognition

Notes and References

  1. Web site: Company Overview of Freshpair Inc. . https://archive.today/20131107230719/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=116321263 . dead . November 7, 2013 . investing.businessweek.com . 2013-11-07.
  2. Web site: Freshpair Gives Package Goods New Meaning . adage.com . 2011-07-30 . 2013-11-08.
  3. Web site: Sims . Amy C. . Americans Encouraged to Bare Underwear - Celebrity Gossip | Entertainment News . https://web.archive.org/web/20060421054817/http://www.foxnews.com/story/0,2933,94546,00.html . dead . April 21, 2006 . FOXNews.com . 2003-08-13 . 2009-10-14.
  4. Web site: It's Time for a Change: Freshpair.com Celebrates 10th Anniversary of National Underwear Day?, with NYC Pop-Up Store . iStockAnalyst . 2012-08-21 . 2013-03-14.
  5. Web site: Fresh Pair CEO and Friends Shoot for Guinness Record . wwd.com . 2013-08-07 . 2013-11-08.
  6. Web site: 2013 Freshpair Underwear Run-Friday, July 12, 2013 . nyctri . 2012-07-13 . 2013-04-04 . https://web.archive.org/web/20130622040717/http://www.nyctri.com/Freshpair_Underwear_Run.htm . June 22, 2013 . dead .
  7. Web site: CR7 Underwear by Cristiano Ronaldo Global Launch . senatus.net . 2013-11-03 . 2013-11-08.
  8. Web site: Commission Junction Announces 2010 CJYou Award Winners . CJYou . 2010-09-30 . 2013-04-04 . https://web.archive.org/web/20120904125033/http://ir.valueclick.com/releasedetail.cfm?ReleaseID=539035 . 2012-09-04 . dead .
  9. Web site: Internet Retailer unveils its annual list of the Hot 100 e-retailers . internetretailer.com . 2011-12-01 . 2013-11-07.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Freshpair".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2026, A B Cryer, All Rights Reserved. Cookie policy.