Gridly Explained

Gridly is an internationalization and localization platform for software and game companies to manage and translate digital content^[1] using AI, automations, bulk operations, and translator tools.^[2] Gridly is developed by the Swedish company also named Gridly.^[3]

History

The Gridly platform was initially developed in 2020 by LocalizeDirect, a Swedish localization company founded in 2009 by Christoffer Nilsson and Mattias Wennerholm, both former game developers. LocalizeDirect raised $1.1 million in funding in July 2020 to launch Gridly as a headless content management system for video game localization.^{[4] [5]}

In 2022, Nilsson and Wennerholm established Gridly as an independent company to focus on developing the platform. The company's headquarter is located in Helsingborg, Sweden.^[6] In April 2024, Gridly completed a $2.6 million seed funding round led by Nordic B2B software investor Subvenio Invest and US-based digital media specialist Rendered.VC, with participation from a global games company and existing investors.^[7] In November 2024, Anna Albinsson was appointed CEO, while co-founder Christoffer Nilsson transitioned to Chief Product Officer.^[8] In March 2025, Gridly launched TMS and CAT features, completing their transition to a centralized localization platform.^[9]

Business model and customer base

Gridly operates under a B2B SaaS subscription model. The platform offers tiered pricing based on feature sets and user seats, with annual billing options.^[10] The platform serves more than 130 customers across the gaming, FinTech, MedTech, and other software industries, including Rovio, Scopely, Belka Games, and Warner Bros. Games.^{[11] [12]}

Product features and integrations

Gridly's platform capabilities have grown since its original launch in 2020. The Gridly platform initially functioned as a content management system (CMS) designed for managing multilingual content in game development projects. The platform provided tools for organizing, tracking, and managing digital assets (such as text, images, audio, and videos)^[13] across multiple languages, including features such as Grids, dependencies, and CDN. Other features include version control, collaborative editing, localization quality assurance, and automations.

In March 2025, Gridly expanded its platform to include translation management system (TMS) and computer-assisted translation (CAT) modules. The TMS module enables project managers to create translation jobs, assign tasks to translators, and track progress, while the CAT module provides translators with tools including translation memory, terminology management, AI suggestions, and quality assurance features.

The Gridly platform integrates with various development tools and software, including Figma, memoQ, and WPML, as well as game engines such as Unity and Unreal Engine.^[14]

Awards and nominations

Gridly was nominated for Best Gaas Tools & Tech in 2023^[15] and Best Tool Provider in 2025^[16] by the Pocket Gamer Mobile Games Awards.

Notes and References

1. Web site: Albarino . Seyma . 2024-12-03 . Content Management, Localization Platform Gridly Appoints Anna Albinsson as New CEO . 2025-06-10 . Slator . en-US.
2. Web site: Slator . 2025-03-11 . Gridly CEO Anna Albinsson on Efficient Localization . 2025-06-12 . Slator . en-US.
3. Web site: 2024-04-24 . Swedish Gridly raises $2.6M seed to enhance content management operations - ArcticStartup . 2025-06-10 . arcticstartup.com . en-US.
4. Web site: Albarino . Seyma . 2020-08-06 . LocalizeDirect Raises USD 1.1m to Launch Game Dev CMS Gridly . 2025-06-11 . Slator . en-US.
5. Web site: Nilsson . Ola . 2020-08-08 . Kampradfamiljen investerar i skånskt teknikbolag . 2025-06-18 . Dagens industri . sv.
6. Web site: Administrator . LocWorld . Gridly . 2025-06-10 . LocWorld . en-US.
7. Web site: Wrede . Gunnar . 2024-11-19 . Gridly byter vd - hon ska leda globala expansionen . 2025-06-18 . Rapidus . sv-SE.
8. Web site: 2024-11-26 . Swedish ContentOps startup appoints new CEO to steer its global strategy - ArcticStartup . 2025-06-10 . arcticstartup.com . en-US.
9. Web site: 2025-03-11 . Gridly launches TMS and CAT features to offer all-in-one localization platform for games and software MultiLingual . 2025-06-10 . multilingual.com . en-US.
10. Web site: Gridly Pricing 2025 .
11. Web site: Prabhu . Abhinaya . 2024-04-19 . Gridly, used by Rovio and Warner Bros, raises $2.6M for its content ops platform — TFN . 2025-06-10 . Tech Funding News . en.
12. Web site: 2024-04-17 . Content Ops Platform Gridly raises €2.4M . 2025-06-18 . Øresund Startups . en-US.
13. María Isabel Rivas-Ginel. The ergonomics of CAT tools for video game localisation. Linguistics. Université Bourgogne Franche-Comté, 2023. English.
14. Book: Rivas Ginel, María . De la hipótesis a la tesis: Traductología y lingüística aplicada . Editorial Comares . 2022 . 978-84-1369-333-0 . 295–324 . Video Game localisation tools: a user survey.
15. Web site: The Winners of 2023 . 2025-07-01 . Mobile Games Awards . en-GB.
16. Web site: The Finalists of 2025 . 2025-07-08 . Mobile Games Awards . en-GB.