Ive Switch Explained

Ive Switch is the second Korean-language extended play and third overall by South Korean girl group Ive. It was released by Starship Entertainment on April 29, 2024, and contains six tracks including two singles "Heya" and "Accendio".

Background and release

On April 3, 2024, Starship Entertainment announced that Ive would be releasing their second extended play titled Ive Switch on April 29.^[1] On April 10, the promotional schedule was released.^[2] On April 20, the track listing was released with "Heya" and "Accendio" announced as the lead singles.^[3] A day later, a motion teaser for "Heya" was released,^[4] followed by the music video teaser on April 24.^[5] On April 28, the highlight medley teaser video was released.^[6] The extended play was released alongside the music video for "Heya" on April 29.^[7] The music video for "Accendio" was released on May 15.

Critical reception

Jang Jun-hwan, writing for IZM, praised the album, describing it as "an indicator of Ive's cautiousness, the secret to their longevity". Jang noted that the album carefully follows trends to add to their "familiar maximalist pop", such as the metallic synth in "Accendio" and the drums and bass in "Blue Heart".

Promotion

Following the release of Ive Switch, on April 29, 2024, Ive held a live event on YouTube aimed at introducing the extended play and its tracks, and connecting with their fanbase.^[8]

Charts

Weekly charts

Monthly charts

Year-end charts

Release history

Notes and References

1. Web site: ko:아이브, 4월 29일 컴백 확정...6개월만 컴백 신호탄 [공식]. Ive's comeback confirmed on April 29th...Signaling a comeback after only 6 months [Official]. https://m.entertain.naver.com/article/609/0000840162. Naver. Newsen. ko. Lee. Min-ji. April 4, 2024. April 29, 2024. April 29, 2024. https://web.archive.org/web/20240429132156/https://m.entertain.naver.com/article/609/0000840162. live.
2. Web site: ko:아이브, '아이브 스위치' 스케줄러 공개[공식]. Ive unveils 'Ive Switch' scheduler [Official]. https://m.entertain.naver.com/article/009/0005285993. Naver. Maeil Economy Daily. ko. Han. Hyun-jung. April 10, 2024. April 29, 2024. April 29, 2024. https://web.archive.org/web/20240429132400/https://m.entertain.naver.com/article/009/0005285993. live.
3. Web site: ko:아이브, '아이브 스위치' 트랙리스트 공개..장원영 4번째 단독 작사. Ive reveals track list for 'Ive Switch'..Jang Won-young becomes 4th solo lyricist. https://m.entertain.naver.com/article/108/0003229966. Naver. MT Star News. ko. Lee. Kyung-ho. April 21, 2024. April 29, 2024. April 29, 2024. https://web.archive.org/web/20240429125926/https://m.entertain.naver.com/article/108/0003229966. live.
4. Web site: ko:아이브, 타이틀곡 '해야' 모션 영상 기습 공개...마법에 빠져들 준비 '해야' 될 시간 D-7. Ive surprise releases motion video for title song 'Heya'... Time to 'Heya' ready to fall in love with magic D-7. https://m.entertain.naver.com/article/410/0000993502. Naver. MK Sports. ko. Geum. Bit-na. April 22, 2024. April 29, 2024. April 29, 2024. https://web.archive.org/web/20240429130124/https://m.entertain.naver.com/article/410/0000993502. live.
5. Web site: ko:아이브, '해야' MV 티저 공개..중독적인 멜로디. Ive releases 'Heya' MV teaser...Addictive melody. https://m.entertain.naver.com/article/112/0003693758. Naver. Herald Pop. ko. Kim. Na-yul. April 25, 2024. April 29, 2024. April 29, 2024. https://web.archive.org/web/20240429125857/https://m.entertain.naver.com/article/112/0003693758. live.
6. Web site: ko:아이브 컴백 D-DAY, 장원영 단독 작사 참여 신곡까지. Ive's comeback D-DAY, Jang Won-young's exclusive participation in writing lyrics for new song. https://m.entertain.naver.com/article/609/0000848281. Naver. Newsen. ko. Hwang. Hye-jin. April 29, 2024. April 29, 2024. April 29, 2024. https://web.archive.org/web/20240429125857/https://m.entertain.naver.com/article/609/0000848281. live.
7. Web site: ko:아이브, 오늘 신보 '아이브 스위치' 발매...아이덴티티 확장. Ive releases new album 'Ive Switch' today...Identity Extension. https://m.entertain.naver.com/article/421/0007509162. Naver. News1. ko. Ko. Seung-ah. April 29, 2024. April 29, 2024. April 29, 2024. https://web.archive.org/web/20240429125918/https://m.entertain.naver.com/article/421/0007509162. live.
8. Web site: ko:아이브, 더 다채로워졌다...'해야' 발매→컴백 라이브까지. Ive has become more colorful...'Heya' release → comeback live. https://m.entertain.naver.com/article/410/0000995242. Naver. MK Sports. ko. Jin. Jin-hee. April 29, 2024. April 29, 2024. April 29, 2024. https://web.archive.org/web/20240429125913/https://m.entertain.naver.com/article/410/0000995242. live.
9. Web site: Album Top 40 slágerlista (fizikai hanghordozók) – 2024. 22. hét . . June 6, 2024.
10. Web site: Oricon Top 50 Combined Albums: 2024-05-13 . . May 9, 2024 . ja . https://web.archive.org/web/20240509043313/https://www.oricon.co.jp/rank/coa/w/2024-05-13/ . May 9, 2024.
11. Web site: Billboard Japan Hot Albums – Week of May 8, 2024. Billboard Japan. ja. May 8, 2024.
12. Official Top 100 Albums: May 3rd, 2024 - May 9th, 2024. TurnTable. May 18, 2024. May 18, 2024. https://web.archive.org/web/20240518131858/https://www.turntablecharts.com/charts/2. dead.
13. Web site: Circle Album Chart – Week 18, 2024. Circle Chart. ko. May 9, 2024.
14. Web site: Oricon Top 50 Albums: 2024-05. Oricon. ja. June 12, 2024. June 12, 2024. https://web.archive.org/web/20240612040223/https://www.oricon.co.jp/rank/ja/m/2024-05/.
15. Web site: Circle Album Chart – 2024.04 Month. Circle Chart. ko. May 9, 2024.
16. Web site: Oricon Top 100 Albums: 2024. Oricon. ja. December 26, 2024.
17. Web site: Album Chart – 2024. Circle Chart. ko. January 11, 2025.