Kellanova Explained

Kellanova
Former Name:Battle Creek Toasted Corn Flake Company (1906–1909)
Kellogg Toasted Corn Flake Company (1909–1922)
Kellogg Company (1922–2023)
Type:Subsidiary
Industry:Food processing
Predecessor:Kellogg's
Founded:
Founder:Will Keith Kellogg
Hq Location City:Chicago, Illinois
Hq Location Country:U.S.
Area Served:Worldwide
Revenue: US$12.7 billion
Revenue Year:2024
Operating Income: US$1.87 billion
Income Year:2024
Net Income: US$1.34 billion
Net Income Year:2024
Assets: US$15.6 billion
Assets Year:2024
Equity: US$3.78 billion
Equity Year:2024
Num Employees Year:2024
Parent:Mars Snacking
Footnotes:[1] [2]

Kellanova, formerly known as the Kellogg Company, is an American multinational food manufacturing company owned by Mars Inc. headquartered in Chicago, Illinois. The renaming took effect on October 2, 2023, and the company's North American cereal operations were spun off to form the WK Kellogg Co at the same time. The new name combines "Kell" (from the Kellogg Company) with the Latin word nova, meaning "new."[3]

Kellanova produces and markets convenience foods and snack foods, including crackers and toaster pastries, cereal, and markets their products by several well-known brands including Kellogg's, Rice Krispies Treats, Pringles, Eggo, and Cheez-It. Outside North America, Kellanova markets cereals such as Corn Flakes, Rice Krispies, Frosties and Coco Pops.[4]

Kellanova's products are manufactured and marketed in over 180 countries.[5] Kellanova's largest factory is at Trafford Park in Greater Manchester, United Kingdom, which is also the location of its UK headquarters.[6] Other corporate office locations outside of Chicago include Battle Creek, Dublin (European Headquarters), Shanghai, and Querétaro City, Mexico.[7] As Kellogg's, the company held a Royal Warrant from Queen Elizabeth II until her death in 2022.[8]

Kellogg's was split into two companies on October 2, 2023, with WK Kellogg Co owning the North American cereal division, and the existing company being rebranded to "Kellanova", owning snack brands such as Pop-Tarts and Pringles alongside the international cereal division. The purpose of the split was to separate the convenience food, and international cereal products market, from the North American cereal market. "Kellogg's" itself became a brand name of both companies.

Mars Inc., the owner of M&M's, Snickers, Doublemint, Life Savers, Starburst and Sugus, agreed to acquire Kellanova for nearly $30 billion in August 2024. The acquisition was completed on December 11, 2025.[9]

History

See main article: Kellogg's. On June 21, 2022, Kellogg's announced a plan to spin off its three cereal, snacks, and plant-based food divisions into separate companies.[10] [11] The North American cereal and plant-based food spin-off companies were to keep Battle Creek as their headquarters and the new snack and international cereal company would be based in Chicago.[12] The successor company, known as Global Snacking Co. temporarily, represented 80 percent or $11.4 billion of Kellogg's sales. Sixty percent of Global Snacking's business was snacks, and nearly half of the company's business was in the United States. The cereal business, temporarily called North America Cereal Co., was to be the second-largest American cereal company and the largest in Canada and the Caribbean, with 5 of the top 11 brands and $2.4 billion in annual sales. Plant-based foods, representing $340 million in annual sales, were to be called "Plant Co." and could potentially be sold.[13]

In January 2023, Kellogg's shelved its plans to spin off its plant food business and retained it as part of Global Snacking Co.[14] On March 15, 2023, Kellogg's announced that the North America Cereal Co. branch would be named WK Kellogg Co and the Global Snacking Co. branch would be called Kellanova. The split was structured with Kellanova as the surviving company, using the ticker symbol "K" on the NYSE.[15] The WK Kellogg Co took the NYSE stock symbol "KLG".[16] The split was completed on October 2, 2023.[17] [18]

On August 14, 2024, Mars Inc., the owner of M&M's, Snickers, Doublemint, Life Savers, Starburst and Sugus, agreed to purchase Kellanova for nearly $30 billion.[19] The purchase, originally planned to close in the first half of 2025, was approved by the Federal Trade Commission (FTC) in the US but it was delayed to December 11, 2025, due to the European Commission not approving the deal until December 8, 2025.[20] [21]

The acquisition was completed on 11 December 2025, with Kellanova being integrated into Mars. Kellanova CEO Steve Cahillane stepped down from the company following the acquisition and the company was delisted from the New York Stock Exchange.[22] [23]

Operations

Brands

Cereal

Here is a list of Kellanova's cereals (international only) with available varieties:

Discontinued cereals and foods

right|thumb|1917 advertisement for Krumbles

Banana-flavored variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter.

Sold in the UK for a limited period

Mascots

Licensed brands have been omitted since the corresponding mascots would be obvious (for example, Spider-Man is the mascot for Spider-Man Spidey-Berry).

See also

Notes and References

  1. Kellanova 2024 Annual Report (Form 10-K). SEC.gov. U.S. Securities and Exchange Commission. February 21, 2025. February 25, 2025.
  2. Web site: Proxy Statement . February 21, 2024 . March 2, 2023.
  3. https://www.businessinsider.com/kellanova-latest-big-company-rebrand-latin-words-2023-3
  4. Web site: 2023-10-02 . Kellogg Company splits business with launch of Kellanova to house global snacking brands . 2025-03-02 . Marketing Week . en.
  5. Web site: . . Kellogg Company Fact Sheet (PDF) . dead . https://web.archive.org/web/20140425090324/http://filecache.drivetheweb.com/mr5mr_kelloggs/194590/download/K+fact+sheet_FINAL+2+11+14+%282%29.pdf . April 25, 2014 . April 24, 2014 . filecache.drivetheweb.com . KelloggCompany.
  6. News: Global brand, local values . . May 27, 2008 . August 3, 2011 . July 19, 2012 . https://web.archive.org/web/20120719122135/http://menmedia.co.uk/manchestereveningnews/news/business/s/1051202_global_brand_local_values . dead .
  7. Web site: Our Locations . kelloggcareers.com . May 27, 2018 . May 28, 2018 . https://web.archive.org/web/20180528133615/http://www.kelloggcareers.com/global/locations.html . live .
  8. Web site: Kellogg Marketing & Sales Co (UK) Ltd. Royal Warrant Holders Association. royalwarrant.org. en. January 28, 2018. January 28, 2018. https://web.archive.org/web/20180128132844/https://www.royalwarrant.org/company/kellogg-marketing-sales-co-uk-ltd. live.
  9. News: Mars Wins Unconditional EU Nod for $36 Billion Kellanova Deal . Bloomberg . December 8, 2025 . limited.
  10. News: Ott. Matt. Kellogg to split into 3; snacks, cereals, plant-based food. Associated Press. June 21, 2022. June 21, 2022. June 21, 2022. https://web.archive.org/web/20220621114614/https://apnews.com/article/chicago-michigan-battle-creek-kellogg-co-cc6e8bb271de40337a0b8fec4a0aa011. live.
  11. Kellogg Company Announces Separation of Two Businesses as Bold Next Steps in Portfolio Transformation . Kellogg Company. June 21, 2022. PR Newswire. March 27, 2023. July 12, 2022. https://web.archive.org/web/20220712053524/https://www.prnewswire.com/news-releases/kellogg-company-announces-separation-of-two-businesses-as-bold-next-steps-in-portfolio-transformation-301571883.html. live.
  12. News: Miller . Kevin . Kellogg Will Split Into Three Companies to Promote Growth . June 21, 2022 . Bloomberg.com . June 21, 2022 . en . March 12, 2023 . https://web.archive.org/web/20230312211557/https://www.bloomberg.com/?sref=CIpmV6x8 . live .
  13. News: Springer . Jon . Kellogg bets on snacking—what the breakup means for brands: The food giant will spin off breakfast cereal and plant-based units . . June 27, 2022 . 93 . 10 . 1 .
  14. Web site: Kellogg's sales and profit beat estimates, to retain plant-based meat business. Mehr. Bedi. Reuters. February 9, 2023. February 18, 2023. February 18, 2023. https://web.archive.org/web/20230218225401/https://www.reuters.com/business/retail-consumer/kellogg-beats-quarterly-sales-estimates-2023-02-09/. live.
  15. Web site: Cheez-It and Pringles company gets a new name. Jordan. Valinsky. CNN.com . March 15, 2023. March 15, 2023. March 15, 2023. https://web.archive.org/web/20230315171410/https://www.cnn.com/2023/03/15/business/kellogg-kellanova-spin-off-brands/. live.
  16. Web site: Lucas . Amelia . October 2, 2023 . Kellogg's cereal business begins trading as stand-alone company WK Kellogg . November 24, 2023 . CNBC . en.
  17. News: Oguh . Chibuike . Vanaik . Granth . October 2, 2023 . Kellanova, WK Kellogg shares slump on first day after spinoff . Reuters.
  18. Web site: Sandhu-Longoria . Amritpal Kaur . Breakup in the cereal aisle: Kellogg Company splits into Kellanova and WK Kellogg Co . 2025-03-01 . USA TODAY . en-US.
  19. Web site: Sweet and salty deal worth $30 billion would put M&M's and Snickers alongside Cheez-Its and Pringles . Durbin . Dee-Ann . Chapman . Michelle . August 14, 2024 . August 14, 2024 . Associated Press . en.
  20. Web site: Mars-Kellanova: Merger update . Eastlake . Donna . September 5, 2025 . November 25, 2024 . foodnavigator.com . en.
  21. News: Mars Wins Unconditional EU Nod for $36 Billion Kellanova Deal . December 8, 2025 . December 14, 2025 . Bloomberg . en.
  22. Web site: Darley . James . 2025-12-10 . What is Next for Mars' Takeover of Kellanova? . 2026-01-03 . fooddigital.com . en.
  23. Web site: Lucas . Amelia . 2025-12-16 . Kraft Heinz taps former Kellanova CEO Steve Cahillane to lead company ahead of breakup . 2026-01-03 . CNBC . en.
  24. Web site: Welcome to Careers at Kellogg Australia . Kellogg (Aust.) Pty. Ltd. . August 25, 2011 . https://web.archive.org/web/20111001110607/http://www.kelloggs.com.au/Home/Company/Careers/tabid/246/Default.aspx . October 1, 2011 . dead . mdy-all .
  25. News: Kellogg to close London cereal factory next year . CBC News . December 11, 2013 . March 1, 2021 . May 9, 2021 . https://web.archive.org/web/20210509090843/https://www.cbc.ca/news/business/kellogg-to-close-london-cereal-factory-next-year-1.2458080 . live .
  26. Web site: Kellogg's to close London plant by the end of 2014 . CTVNews.ca . December 10, 2013 . March 1, 2021 . March 27, 2023 . https://web.archive.org/web/20230327164557/https://london.ctvnews.ca/kellogg-s-to-close-london-plant-by-the-end-of-2014-1.1582862 . live .
  27. Web site: Nous contacter . kelloggs.fr . May 6, 2014 . May 6, 2014 . https://web.archive.org/web/20140506235719/http://www.kelloggs.fr/fr_FR/contact_us_fr.html . live .
  28. News: Beneke . Maren . Bremer Kellogg-Werk wird geschlossen . Weser-Kurier, Bremen . October 10, 2016 . December 21, 2021 . December 21, 2021 . https://web.archive.org/web/20211221161422/https://www.weser-kurier.de/bremen/politik/bremer-kellogg-werk-wird-geschlossen-doc7e3ronidvkpgw2p86el . live .
  29. Web site: Kellogg Europe Trading Ltd (KETL) . Kellogg Company . August 25, 2011 . dead . https://web.archive.org/web/20110831022542/http://www.kelloggs.ie/company/recruitment/vacancies/kellogg-european-headquarters.aspx . August 31, 2011 .
  30. Web site: いい朝食がいい日をつくる – 日本ケロッグ . kellogg.co.jp . ja . Make a good day with a good breakfast – Kellogg Japan . June 26, 2008 . July 4, 2008 . https://web.archive.org/web/20080704103446/http://www.kellogg.co.jp/company/about/index.html . live .
  31. Web site: Kellogg to invest $130M in Malaysia plant, eyes Asia-Pacific expansion . Venture Capital Post . January 10, 2014 . January 20, 2014 . February 2, 2014 . https://web.archive.org/web/20140202114409/http://www.vcpost.com/articles/20688/20140110/kellogg-invest-130m-malaysia-plant-eyes-asia-pacific-expansion.htm . live .
  32. News: Kellogg Company to invest US$130m in Malaysia . The Malay Mail Online . January 10, 2014 . January 20, 2014 . January 22, 2014 . https://web.archive.org/web/20140122205356/http://www.themalaymailonline.com/money/article/kellogg-to-invest-us130m-in-malaysia . live .
  33. Web site: Home :: Kellogg's . Kelloggsalarabi.com . November 18, 2012 . November 11, 2012 . https://web.archive.org/web/20121111025518/http://www.kelloggsalarabi.com/ . live .
  34. Web site: https://web.archive.org/web/20080826021018/http://annualreport2007.kelloggcompany.com/24.aspx . August 26, 2008 . Kellogg Annual Report 2007 – Kellogg North America Brands . kelloggcompany.com. August 26, 2008 . June 14, 2018.
  35. Web site: SEC Info – Kellogg Co – '10-K' for 1/1/05 – EX-21.01 . Secinfo.com . June 26, 2008 . February 1, 2009 . https://web.archive.org/web/20090201014517/http://www.secinfo.com/dsvR3.z1E7.4.htm . live .
  36. Web site: Kellogg's to build a new factory in Poland . Gosiahill.com . December 6, 2012 . August 13, 2013 . October 22, 2014 . https://web.archive.org/web/20141022191857/http://gosiahill.com/2012/12/06/kelloggs-to-build-a-new-factory-in-poland/ . live .
  37. Web site: "Черноголовка" закрыла сделку по покупке производителя чипсов Pringles. ru. July 14, 2023. Rbc.ru.
  38. Web site: Kellogg in South Africa . https://web.archive.org/web/20091213041344/http://www.kelloggs.co.za/about_sa.aspx. dead. December 13, 2009. December 13, 2009.
  39. News: Fitzpatrick . Caitlyn . Kellogg's is Releasing a Crayola Cereal with a Box That Doubles as a Coloring Book . BestProducts.com . Hearst Magazine Media, Inc. . December 20, 2020 . February 1, 2021 . January 18, 2021 . https://web.archive.org/web/20210118010023/https://www.bestproducts.com/lifestyle/a35047515/kelloggs-crayola-jazzberry-cereal/ . live .
  40. Book: Knaus . John Kenneth . Orphans of the Cold War: America and the Tibetan Struggle for Survival . 1999 . PublicAffairs . New York . 9781891620850 . 280 . They were supplied with a special version of their staple diet of barley (tsampa) enriched with vitamins and nutrient supplements. This cereal had been developed with the help of the Kellogg Company by the CIA Tibetan Task Force's team doctor, Edward 'Manny' Gunn, who had taken on the problem of finding a ration that would provide the energy the guerrillas needed to operate in these extremes of altitude and temperature. By 1963, loads of 'Khampa tsampa ' were being shipped to the Roof of the World. . 1st . September 16, 2020.
  41. Web site: Kringelz – Produkte . https://web.archive.org/web/20110706092944/http://www.kelloggs.at/produkte/language-DE/detail-38074.html. dead. July 6, 2011. Kelloggs.de . July 6, 2011.
  42. Web site: Kringelz – Produkte . https://web.archive.org/web/20110719052343/http://www.kelloggs.de/produkte/language-FR/detail-38074.html. dead. July 19, 2011. Kelloggs.at . July 19, 2011.
  43. Web site: Week . Marketing . Kellogg to axe weakest brands . Marketing Week . October 3, 2021 . en . November 22, 1996 . October 3, 2021 . https://web.archive.org/web/20211003202927/https://www.marketingweek.com/kellogg-to-axe-weakest-brands/ . live .
  44. Web site: Discontinued Cereals List – Kellogg's, Post, General Mills, Nabisco, Ralston, Quaker Cereal . Discontinued Favorites . October 3, 2021 . October 3, 2021 . https://web.archive.org/web/20211003202928/https://www.discontinuedfavorites.com/discontinued-cereals/ . live .
  45. Web site: Kellogg's Bart Simpson's No Problemo's Cereal UK 2002 Advert . https://ghostarchive.org/varchive/youtube/20211030/RDSbkOeudF4. October 30, 2021. Youtube . October 3, 2021 . en.
  46. Web site: What's In The Box? – 2003 Kelloggs Bart Simpsons Eat My Shorts Cereal . https://ghostarchive.org/varchive/youtube/20211030/JwvX2ZyAZxA. October 30, 2021. Youtube . October 3, 2021 . en.
  47. Web site: A Tribute to Discontinued Cereals . Gunaxin Grub . March 5, 2009 . March 30, 2014 . August 23, 2018 . https://web.archive.org/web/20180823114334/https://grub.gunaxin.com/a-tribute-to-discontinued-cereals/11570 . dead .
  48. Web site: The Ottawa Journal. [Kellogg advertisement]]. March 8, 1975. Newspapers.com. March 1, 2021. January 16, 2021. https://web.archive.org/web/20210116214130/https://www.newspapers.com/newspage/48500058/. live.
  49. Web site: 1984 – Kellogg's – Canada – C-3PO Cereal Cards . StarWarsCards.net . October 3, 2021 . October 3, 2021 . https://web.archive.org/web/20211003204432/http://starwarscards.net/checklists/1984-kelloggs-canada-c-3po-cereal-cards/ . live .
  50. Web site: Concentrate Cereal . MrBreakfast.com . March 30, 2014 . December 3, 2020 . https://web.archive.org/web/20201203043219/https://www.mrbreakfast.com/cereal_detail.asp?id=1143 . live .
  51. Web site: Comedy News, Viral Videos, Late Night TV, Political Humor, Funny Slideshows. The Huffington Post . dead . https://web.archive.org/web/20120302124917/http://www.urlesque.com/2011/03/02/54-vintage-cereals/ . March 2, 2012 .
  52. Web site: Heartwise (Kellogg's): Heartwise Cereal Box . MrBreakfast.com . March 30, 2014 . May 5, 2021 . https://web.archive.org/web/20210505225726/https://www.mrbreakfast.com/cereal_ucp_slideshow.asp?id=721&picid=2642 . live .
  53. Web site: 26 Cereals From The '90s You'll Never Be Able To Eat Again . BuzzFeed.com . May 4, 2013 . September 2, 2017 . April 23, 2017 . https://web.archive.org/web/20170423121512/https://www.buzzfeed.com/briangalindo/26-cereals-from-the-90s-you-will-never-eat-again/ . live .
  54. Web site: Breakfast cereal mascots: Beloved and bizarre . cbsnews.com . April 7, 2013 . March 27, 2023 . October 31, 2020 . https://web.archive.org/web/20201031234139/https://www.cbsnews.com/pictures/breakfast-cereal-mascots-beloved-and-bizarre/17/ . live .
  55. Web site: Krumbles Cereal . MrBreakfast.com . March 30, 2014 . December 4, 2020 . https://web.archive.org/web/20201204081050/https://www.mrbreakfast.com/cereal_detail.asp?id=216 . live .
  56. News: Chiller – Scary Good . fearnet.com . March 30, 2014 . July 25, 2014 . https://web.archive.org/web/20140725100642/http://www.fearnet.com/news/list/ten-weirdest-creepiest-breakfast-cereals-ever-made . live .
  57. Web site: PRO GRAIN . MrBreakfast.com . September 18, 2023.
  58. Web site: Raisin Squares Cereal . MrBreakfast.com . March 30, 2014 . December 12, 2020 . https://web.archive.org/web/20201212013218/https://www.mrbreakfast.com/cereal_detail.asp?id=306 . live .
  59. Web site: Raisins Rice & Rye Cereal . MrBreakfast.com . March 30, 2014 . April 12, 2021 . https://web.archive.org/web/20210412054820/https://www.mrbreakfast.com/cereal_detail.asp?id=686 . live .
  60. Web site: 3 Point Pops Cereal . MrBreakfast.com . March 30, 2014 . April 14, 2021 . https://web.archive.org/web/20210414234004/https://www.mrbreakfast.com/cereal_detail.asp?id=900 . live .