| Latata | |
| Cover: | Latata-idle.jpg |
| Border: | yes |
| Caption: | Japanese cover |
| Type: | single |
| Artist: | (G)I-dle |
| Ep: | I Am |
| Released: | May 2, 2018 |
| Genre: | |
| Length: | 3:22 |
| Producer: |
|
| Next Title: | Hann (Alone) |
| Next Year: | 2018 |
"Latata" (stylized in all caps) is the debut single recorded by South Korean girl group (G)I-dle as the lead single from their debut Korean extended play (EP) I Am. It was released on May 2, 2018, by Cube Entertainment and distributed by Kakao M. It was written by member Soyeon, who also produced the song alongside Big Sancho.[2] A music video for the song was also released on the same day. Promotions for the song resulted in (G)I-dle's first music show win on SBS MTV's The Show on May 22, 2018. The song also resulted in a second win on Mnet's M Countdown.
A Japanese version was released on July 12, 2019 as the lead single from their Japanese debut EP of the same name.[3] An English version was released on May 15, 2020.[4]
"Latata" described as a Moombahton, trap song, featuring reggae rhythm.[5] It was composed in the key of A Minor with a tempo of 98 beats per minute.[6] Lyrically, it is about a woman in love, who expresses her desire to dance with her lover.[7] In an interview with MBC's Radio Star, Soyeon stated that "Latata's" chorus was a word-play on Song Joon-geun's catchphrase, she furthermore explained, "I was impressed with 'Ratata Arata', which was popularized by Song Jun-geun's character 'Gonzalez' from "Bongsunga School". After that, while listening to Latin music, the word 'Ratata Arata' came to mind, and that's how Latata was created".[8] [9]
The group started promoting their title track "Latata" on May 3. They first performed the lead single on Mnet's M Countdown, followed by performances on KBS' Music Bank, MBC's Show! Music Core and SBS's Inkigayo.[10] They received their first-ever music show win since debut on May 22, 2018 on SBS MTV's The Show.[11] Two days later, on May 24, the group received their second music show win for "Latata" on M Countdown.[12]
"Latata" did not enter the Gaon Digital Chart in its first week, but did enter the component Download Chart at number 68.[13] In its second week, the song debuted at number 35 on the Gaon Digital Chart as a "hot" song and peaked at number 16 two weeks later.[14] [15] The song entered at number 4 on the Gaon Social Chart, and climbed to number 3 the following week.[16] [17]
In the United States, the song entered at number 11 on the Billboard World Digital Songs chart, and climbed to number 4 the following week, selling 1,000 copies, making it the best-selling K-pop song in the week of May 10.[18] The song has sold 3,000 copies in America as of August 2018.[19]
In September 2020, "Latata" music video surpassed 160 million combined views for the official music video uploaded on 1theK's channel and (G)I-dle's official channel.[20] On June 27, 2022 the music video surpassed 200 million views for the official music video uploaded on 1theK's channel.[21]
| Year | List | Rank | ||
|---|---|---|---|---|
| Bugs! | 2018 | 2018 Year End Top 100 | 37 | [22] |
| Deezer | 2022 | K-POP 2022 Hits | [23] | |
| Idology | 2018 | 2018 Songs of the Year | 1 | [24] |
| Paper | Top 20 K-Pop Songs of 2018 | 14 | [25] | |
| SBS PopAsia | Top 100 Asian pop songs of 2018 | 38 | [26] |
| Date (3 total) | |||
| The Show | May 22, 2018 | [27] | |
| May 29, 2018 | [28] | ||
| M Countdown | May 24, 2018 | [29] |
| Chart (2018) | Peak position | |
|---|---|---|
| South Korea (Gaon) | 12 | |
| US World Digital Songs (Billboard) | 4 |
| South Korea (Gaon)[30] | 13 |
|---|
| South Korea (Gaon)[31] | 81 |
|---|
| Date | Format | Version | Label | Ref | |
|---|---|---|---|---|---|
| South Korea | May 2, 2018 | Original | |||
| Various | |||||
| Japan | July 19,2019 | Japanese | |||
| Various | |||||
| May 15, 2020 | English |
