Nutrabolt Explained

Nutrabolt
Trade Name:Nutrabolt
Type:Private
Industry:Active health and wellness; dietary supplements; energy drinks
Founded:2002[1]
Hq Location City:Austin, Texas[2]
Hq Location Country:United States
Key People:Doss Cunningham (Chairman & Chief Executive Officer)[3]
Products:C4 Energy; Cellucor; XTEND[4]
Website:https://nutrabolt.com/

Nutrabolt (legally Woodbolt Distribution, LLC, d/b/a Nutrabolt) is an American active health and wellness company best known as the owner of the C4 Energy beverage range and the Cellucor and XTEND sports nutrition brands.[5] [4] The company is headquartered in the Austin, Texas area.[2]

History

Nutrabolt traces its origins to 2002, when it launched the Cellucor line of sports nutrition products.[1] In April 2017, the company acquired North Carolina–based Scivation, adding the XTEND branched-chain amino acid (BCAA) brand to its portfolio.[6] [7]

In December 2022, Keurig Dr Pepper (KDP) and Nutrabolt announced a strategic partnership under which KDP would sell and distribute C4 Energy across most of its company-owned direct-store-delivery territories and make an equity investment in Nutrabolt.[8] Coverage in the business press reported that KDP invested about US$863 million for approximately a 30% stake.[9] [10]

In January 2024, Nutrabolt led a minority financing round in Bloom Nutrition, taking an ownership stake of about 20% and becoming Bloom's largest investor.[11] [12] [13]

Brands and products

Nutrabolt's portfolio includes C4 Energy ready-to-drink beverages, Cellucor pre-workout and sports nutrition products, and XTEND's BCAA products.[4] Selected C4 products and Cellucor formulas appear in the NSF Certified for Sport directory under Woodbolt Distribution LLC dba Nutrabolt.[14] [15]

Operations

The company is based in the Austin, Texas area. In December 2022 it announced ground-breaking for a new headquarters facility located at 332 Grace Lane, in the Bee Cave area west of Austin, with approximately 75,000 sq ft of space.[16] [2] Nutrabolt's ESG reporting describes the company as a “global active health and wellness” business with operations focused on people, consumers, community and environmental initiatives.[17]

Partnerships

Beyond distribution relationships for C4 Energy through Keurig Dr Pepper, Nutrabolt and its brands have engaged in marketing partnerships, including multi-year sports partnerships under the C4 brand.[8]

See also

Notes and References

  1. Web site: 2025 . Company & Team . nutrabolt.com . Nutrabolt . 2 September 2025.
  2. Vaziri . Hannah . 21 December 2022 . Nutrabolt to Open New 75,000-Square-Foot HQ in Austin . Built In Austin . Built In . 2 September 2025.
  3. Cooper . Julie . 29 June 2020 . "Our business is about maximizing human potential.": Doss Cunningham . The CEO Magazine . The CEO Magazine . 2 September 2025.
  4. Web site: 2025 . Nutrabolt . nutrabolt.com . Nutrabolt . 2 September 2025.
  5. Web site: 1 August 2025 . Terms of Use . nutrabolt.com . Nutrabolt . 2 September 2025.
  6. Schouten . Rebekah . 3 April 2017 . Nutrabolt expands sports nutrition portfolio with acquisition . Food Business News . Sosland Publishing . 2 September 2025.
  7. Web site: 3 April 2017 . Nutrabolt Acquires Scivation Creating Unparalleled Sports Nutrition Brand Portfolio . midoceanpartners.com . MidOcean Partners . 2 September 2025.
  8. Web site: 8 December 2022 . Keurig Dr Pepper and Nutrabolt Announce Strategic Partnership Including a Long-Term Sales and Distribution Agreement and Equity Investment by KDP . news.keurigdrpepper.com . Keurig Dr Pepper . 2 September 2025.
  9. Natale . Brian . 8 December 2022 . Keurig Dr Pepper spends $863M for stake in C4 Energy maker . Food Dive . Industry Dive . 2 September 2025.
  10. Evarts . Erin . 8 December 2022 . KDP to Invest $863M in C4, Enters Long-Term Distribution Pact . Brewbound . BevNET.com, Inc. . 2 September 2025.
  11. Web site: 17 January 2024 . Nutrabolt leads equity investment in Bloom Nutrition expanding active health and wellness portfolio into greens and superfoods space . nutrabolt.com . Nutrabolt . 2 September 2025.
  12. Waldow . Julia . 17 January 2024 . Exclusive: C4 owner Nutrabolt acquires a minority stake in Bloom Nutrition . Modern Retail . Digiday Media . 2 September 2025.
  13. Moloughney . Sean . 19 January 2024 . Nutrabolt Leads Investment in Top Greens and Superfoods Brand Bloom Nutrition . Nutraceuticals World . Rodman Media . 2 September 2025.
  14. Web site: 2 September 2025 . Certified Product Results (query: C4) . nsfsport.com . NSF International . 2 September 2025.
  15. Web site: 2025 . C4 Performance Energy® Grape Frost (listing detail) . nsfsport.com . NSF International . 2 September 2025.
  16. PR Newswire staff . 20 December 2022 . Nutrabolt celebrates its 20th anniversary and breaks ground on new headquarters in Austin, Texas . PR Newswire . Cision . 2 September 2025.
  17. Web site: 9 September 2024 . 2023 ESG Report (PDF) . nutrabolt.com . Nutrabolt . 2 September 2025.

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