Poco (smartphone) explained

Poco (stylized as POCO), formerly known as Poco by Xiaomi is a Chinese brand owned by Xiaomi that specialises in smartphones. The Poco brand was first announced in August 2018 as a mid-range smartphone line under Xiaomi. Poco India became an independent brand on 17 January 2020,^{[1] [2] [3]} followed by its global counterpart on 24 November 2020.^{[4] [5] [6]} Poco released its first smartphone, the Pocophone F1 in August 2018.^{[7] [8]}

History

The Poco brand was launched as a Xiaomi sub-brand in August 2018. The Poco sub-brand had a small team within Xiaomi, and chose the name Poco as it represented the team since "poco" means "a little" in Spanish and Italian.^{[9] [10]} Xiaomi introduced the Pocophone F1 under the Poco branding which became a success.^[11] Poco India became an independent brand before the launch of its second device in January 2020. During the span of 3 years, the brand launched 11 devices, most of them are rebranded Redmi smartphones.^{[12] [13]}

In January 2021, Poco India introduced its new mascot and slogan Made of Mad.^[14]

In October 2024, Poco announced that it will shut down its official website by 31 December 2024. The brand will instead relocate its product pages, customer, service, after-sales service, and other products and services to Xiaomi's global website under the mi.com/global/ domain.^{[15] [16]}

Smartphones

Poco F Series

Poco X Series

Poco M Series

Poco C Series

Software update policy

The Android and MIUI/Xiaomi HyperOS update support may vary depending on the series model.^{[20] [21]}

Notes and References

1. Web site: Xiaomi is spinning off its Poco brand into a new company. Engadget. 17 January 2020 . en-US.
2. Web site: Poco is now an independent brand under Xiaomi. Android Police. 17 January 2020 . en-US.
3. Web site: Xiaomi is spinning off low-cost Pocophone brand. South China Morning Post. 20 January 2020 . en-US.
4. Web site: POCO Global announces that it is now an independent brand. Gizmochina. 24 November 2020 . en-US.
5. Web site: Poco Is Becoming an Independent Brand Globally, After Being Part of Xiaomi for Over 2 Years. Gadgets 360. 25 November 2020 . en-US.
6. Web site: Poco Parts with Xiaomi After Two Years and Becomes an Independent Brand. WoahTech. 27 November 2020 . en-US.
7. Web site: POCO F5 India pricing leaked by tipster ahead of Launch . It's Techy . 17 January 2020 . en-US.
8. Web site: Xiaomi Pocophone F1 launches globally in 65 countries. xda. 27 August 2018 . en-US.
9. Web site: Xiaomi creates new Poco brand to take on Samsung, Huawei in premium smartphone market. South China Morning Post. 14 August 2018 . en-US.
10. Web site: Why Xiaomi created the POCO sub-brand. Nerds Chalk. 12 September 2018 . en-US.
11. Web site: POCO F1 review, 18 months later: Still going strong in 2021. android central. 8 December 2021 . en-US.
12. Web site: Country Director of POCO, Anuj Sharma explains the reason for rebranding Redmi devices. gizmochina. 8 October 2020 . en-US.
13. Web site: POCO explains why some phones are rebranded Xiaomi devices. 91mobiles. en-US.
14. Web site: "The new POCO mascot will be our brand ambassador, sans the celeb cost and baggage": POCO's Anuj Sharma. 2021-04-06. afaqs!. 19 February 2021 .
15. Web site: Poco is shutting down its global website by the end of 2024 . 2024-10-19 . SoyaCincau . en-US.
16. Web site: Chandan . 2024-10-14 . Xiaomi Announces Closure of POCO's Official Website . 2024-10-19 . gsmchina.com . en-US.
17. Web site: Xiaomi Poco F6 - Full phone specifications . 2024-06-23 . www.gsmarena.com.
18. Web site: Xiaomi Community . 2024-05-29 . new.c.mi.com.
19. Web site: Poco Watch review | 144 facts and highlights .
20. Web site: Xiaomi's Update Policy. telegram. en-US.
21. Web site: Product Support Policy Overview.