PopSugar explained

PopSugar
Founder:Lisa Sugar
Brian Sugar
Products:PopSugar, PopSugar Must Have, Beauty by POPSUGAR
Location City:San Francisco, California,[1]
U.S.
Owner:Vox Media
Language:English

PopSugar Inc. is an American media and technology company that is the parent to the media property PopSugar (stylized POPSUGAR). The company was founded in 2006 by married couple Brian and Lisa Sugar as a pop culture blog.[2] The company is part of American digital holding company Vox Media.

History

Husband and wife Brian Sugar and Lisa Sugar founded PopSugar, in 2006, after a suggestion by blogger Om Malik that Lisa turn her celebrity gossip hobby into a company.[3] Brian became CEO and Lisa Editor-in-Chief, and they added venture capitalist Michael Moritz to the board.[4]

In 2007, the company acquired ShopStyle, a fashion shopping search engine,[5] followed by acquisitions of Starbrand Media,[6] FreshGuide,[7] and Circle of Moms in 2012.[8] In 2013, the company officially changed its name from Sugar Inc. to PopSugar, and announced that it was profitable and had grown to over 450 employees.[9] In 2019, American digital holding company Group Nine Media acquired PopSugar in an all-stock transaction.[10]

Operations

PopSugar Inc operates the brands PopSugar and PopSugar Must Have. PopSugar features lifestyle content targeted towards women 18–34, across topics such as beauty, entertainment, fashion, fitness, food, and parenting, on mobile, video, and social media.

PopSugar Must Have was a subscription service that sent subscribers a monthly box of items curated by PopSugar editors. It also offered special edition boxes with retailers such as CFDA, Neiman Marcus, and Target. Summer 2020 was the final PopSugar Must Have box.

Headquartered in San Francisco, PopSugar is funded by Sequoia Capital and Institutional Venture Partners.[11] The company also has offices in Chicago, London, Los Angeles, and New York.[12]

Notes and References

  1. Web site: Company Overview of PopSugar, Inc.. Bloomberg Business. Bloomberg. 18 October 2015. 4 March 2016. https://web.archive.org/web/20160304224312/https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=29648360. live.
  2. Web site: Lisa and Brian Sugar of PopSugar: From Blog to Multimillion-Dollar Media Giant. Morell. Katie. March 13, 2013. Openforum. 18 October 2015. 2 July 2018. https://web.archive.org/web/20180702122201/https://www.americanexpress.com/us/small-business/openforum/articles/building-an-empire-brian-lisa-sugar-of-popsugar/. live.
  3. News: Can Sugar Break Through? . . July 30, 2012 . December 10, 2024 . December 10, 2024 . https://web.archive.org/web/20241210073828/https://digiday.com/media/can-sugar-break-through/ . live .
  4. News: Sequoia Invests in Blog Network Sugar Publishing . Michael . Arrington . Michael Arrington . . October 16, 2006 . July 7, 2017 . June 25, 2017 . https://web.archive.org/web/20170707052002/https://techcrunch.com/2006/10/16/sequoia-invests-in-blog-network-team-sugar/ . live .
  5. Web site: Sugar Publishing Acquires Social Shopping Site ShopStyle. Ostrow. Adam. September 25, 2007. Mashable. June 8, 2013. April 18, 2012. https://web.archive.org/web/20120418145123/http://mashable.com/2007/09/25/sugar/. live.
  6. Web site: Sugar Publishing Acquires TV Shopper Starbrand Media. Weisenthal. Joseph. May 21, 2008. PaidContent.org. live. https://web.archive.org/web/20130623133051/http://paidcontent.org/2008/05/21/419-sugar-publishing-acquires-tv-shopper-starbrand-media/. June 23, 2013.
  7. Web site: Sugar Publishing Acquires FreshGuide. June 8, 2010. xconomy.com. June 8, 2013. December 22, 2015. https://web.archive.org/web/20151222130912/http://www.xconomy.com/san-francisco/2010/06/08/sugar-publishing-acquires-freshguide-for-undisclosed-sum/. live.
  8. Web site: Sugar Inc. Acquires Social Network And Community For Mothers Circle Of Moms. Rao. Leena. February 21, 2012. TechCrunch. June 25, 2017. August 30, 2017. https://web.archive.org/web/20170830004311/https://techcrunch.com/2012/02/21/sugar-acquires-social-network-and-community-for-mothers-circle-of-moms/. live.
  9. Web site: PopSugar, a Web Site for Women, Gets a Makeover. Claire Cain Miller. February 20, 2013. bits.blogs.nytimes.com. June 8, 2013. June 13, 2013. https://web.archive.org/web/20130613110817/http://bits.blogs.nytimes.com/2013/02/20/popsugar-a-web-site-for-women-gets-a-makeover/. live.
  10. News: PopSugar Acquired by Group Nine Media in Latest Digital Media Deal. Tracy. Marc. 2019-10-07. The New York Times. 2019-10-08. Lee. Edmund. en-US. 0362-4331. 2019-10-08. https://web.archive.org/web/20191008001011/https://www.nytimes.com/2019/10/07/business/popsugar-group-nine-deal.html. live.
  11. News: Eileen Carty Promoted at PopSugar . WWD . 1 August 2013 . Lockwood, Lisa . 2 August 2013 . 26 February 2014 . https://web.archive.org/web/20140226054921/http://www.wwd.com/media-news/fashion-memopad/eileen-carty-promoted-at-popsugar-7073656?src=rss/recentstories/20130801 . live .
  12. News: PopSugar, Inc.: Private Company Information. Businessweek. 27 October 2016. https://web.archive.org/web/20160304224312/https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=29648360. March 4, 2016.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "PopSugar".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2026, A B Cryer, All Rights Reserved. Cookie policy.