StrategyOne explained

Edelman Data & Intelligence
Type:Private
Foundation:1999
Location:New York, New York
Key People:Antoine Harary, Global president[1]
Industry:Market Research Consulting
Homepage:https://www.edelmandxi.com/

Edelman Data & Intelligence (formerly StrategyOne, Inc.) is a research and analytics consultancy. The company was founded as StrategyOne, Inc. in 1999 and renamed Edelman Data & Intelligence (DXI) in 2020.[2]

The firm, led by Antoine Harary, is a subsidiary of the public relations firm Edelman. It oversees the agency’s approach to reputation, branding and communications research.

Edelman Data & Intelligence was ranked among the top 50 U.S. market research and analytics companies in the American Marketing Association’s (AMA) 2018 Gold Report.[3]

History

In 1999, Edelman launched StrategyOne, a market research firm that would live under its Daniel J. Edelman Inc. holding company.[4] A year later, it launched the first installment of the Edelman Trust Barometer.[5]

In 2011, StrategyOne acquired the research firm PluggedIN, which specializes in using online communities for building research groups.[6] [7]

In 2012, StrategyOne absorbed into a newly-launched research venture, Edelman Berland. The new venture took its name from Michael Berland, who was appointed as its CEO.[8] [9] [10]

Following Michael Berland's departure in 2016, the firm renamed itself Edelman Intelligence, under Antoine Harary's leadership.[11] Then in 2020, the firm announced it was changing its name to Edelman Data & Intelligence.[12]

In 2025 the company launched GEOsight, a generative engine optimization to assist with AI-generated search results.[13]

Notable research

The company's research has been highlighted in a number of major news outlets including the Wall Street Journal,[14] the New York Times,[15] the Washington Post,[16] and USA Today.[17]

Trust Barometer

Edelman Data & Intelligence is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries that examines trust in business, government, media, and NGOs.[18] The study has been running every year since 2000.

External links

Notes and References

  1. Web site: Ruderman . Jess . 18 February 2025 . Edelman hires Ben Verley as global head of predictive intelligence for Edelman DXI . prweek.com . PRWeek.
  2. Web site: Czarnecki . Sean . Meet the 14 people who are key to Edelman's data and analytics division . 2025-10-27 . Business Insider . en-US.
  3. News: The 2018 AMA Gold Top 50 Report. 2018-06-15. en-US.
  4. Web site: 2012 . Edelman and the Rise of Public Relations . 23 February 2024 . Bournemouth University.
  5. Web site: 15 January 2024 . The world's biggest PR firm claims to be an expert on trust – but is it? The Guardian . 23 February 2024 . The Guardian.
  6. Web site: 16 July 2011 . Edelman's Strategy One Buys Online Research Community Specialty PRovoke Media . 23 February 2024 . PRovoke Media.
  7. Web site: Only . Subscription . 2011-07-12 . StrategyOne Acquires Market Research Company . 2025-10-22 . en-US.
  8. Web site: 5 September 2012 . Edelman appoints Michael Berland for global research role PR Week . 23 February 2024 . PR Week.
  9. Web site: 6 September 2012 . Edelman Berland: an all new StrategyOne? Feature ResearchLive . 23 February 2024 . ResearchLive.
  10. News: 2012-09-10 . Accounts and People of Note in the Advertising Industry (Published 2012) . 2025-11-19 . en.
  11. Web site: 3 March 2016 . Michael Berland exits Edelman PR Week . 23 February 2024 . PR Week.
  12. Web site: 19 October 2020 . Edelman launches Edelman Data & Intelligence (DxI) Edelman . 23 February 2020 . Edelman.
  13. Web site: Ruderman . Jess . 21 May 2025 . Edelman launches generative engine optimization offering . 2025-09-30 . prweek.com . en.
  14. News: Anders. George. George Anders. As Economy Slows, Reputation Takes On Added Meaning. January 9, 2008. The Wall Street Journal. A2. April 7, 2012.
  15. https://www.nytimes.com/2009/01/31/business/economy/31charts.html?_r=1&ref=business Norris, Floyd. “A Rise in Pessimism in the Corner Office”
  16. https://www.washingtonpost.com/wp-dyn/content/article/2009/08/02/AR2009080202073_pf.html McCann, Ruth. “'Best' For Last?”
  17. http://www.strategyone.net/images/USATODAYsnapshottrojan.JPG Healy, Michelle and Ward, Sam. “What are the Sexiest U.S. Cities?”
  18. http://www.prweekus.com/2009-Edelman-Trust-Barometer-finds-trust-in-US-companies-at-a-low/article/126407/ Garcia, Tonya. “New Edelman Trust Barometer finds trust in US companies at a low”

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