Tasting Table Explained

Tasting Table
Founder:
Location City:New York City
Location Country:United States
Current Status:Online
Owner:Static Media
Num Employees:40
Website Type:Food & drink news

Tasting Table (incorporated as TDT Media Inc.) is an American digital media company focused on food and drink. The brand's website and email newsletter report on food and drink trends in the categories of dining, wine, cocktails, cooking, and food travel. In addition to publishing original articles, photos, and videos, Tasting Table hosts events including the Lobster Rumble, held annually in New York City and Los Angeles.[1]

History

Tasting Table was founded in 2008 by Geoff Bartakovics and John McDonald,[2] with backing from the Pilot Group,[3] a private equity firm established by Bob Pittman.[4] [5] [6]

Lobster Rumble

Since 2010, Tasting Table has hosted an annual lobster roll competition. Originally called the Lobster Roll Claw-Off[7] and hosted only in New York City, the event, now named Tasting Table' Lobster Rumble, occurs annually in New York City in June of each year[8] and moves to Los Angeles in August. It brings lobster roll purveyors from across the country together to compete for the title of Fan Favorite, selected by event attendees, or Editor's Choice, selected by Tasting Table editors. The 2014 New York Lobster Rumble hosted 20 competitors and 2,000 attendees, while the Los Angeles Lobster Rumble included 13 competitors and 1,000 attendees.[9] [10]

DINE by Tasting Table

In 2015, Tasting Table acquired Flavour, a restaurant discovery app that The New York Times once called "powerful" and "eye-catching".[11] Tasting Table subsequently relaunched the app as DINE by Tasting Table. DINE is a curated restaurant finder that makes it easy to discover dining destinations. While Tasting Table editors have selected the restaurants included in each of the app's eight cities, DINE aggregates reviews from nearly 30 local and national publications, critics, and epicurean websites.[12]

Notes and References

  1. News: My Big, Buttery Lobster Roll Rumble: We Came, We Clawed, We Conquered. The Daily Beast. June 7, 2014 . March 5, 2015 . Bixby . Scott .
  2. Web site: Tasting Table CEO Geoff Bartakovics: A Week in the Life. The Huffington Post. October 19, 2011 . March 5, 2015.
  3. Web site: Email newsletters connect advertisers with eager audiences. Los Angeles Times. April 6, 2013 . March 5, 2015.
  4. Web site: Tasting Table Is the Daily Candy for Foodies. July 4, 2010 . TechCrunch. March 5, 2015.
  5. Web site: Daily Foodie Newsletter Tasting Table Is Gobbling Up Revenue. May 8, 2012 . The New York Observer. March 5, 2015.
  6. Web site: How passion guided a big career shift for a banker turned tasting table CEO. Fast Company. March 5, 2015.
  7. Web site: Successful Publicity Stunts 101: Dr. Claw Crashes Tasting Table's Lobster Roll Claw-Off. https://web.archive.org/web/20101024122353/http://blogs.villagevoice.com/forkintheroad/2010/06/dr_claw_pays_a.php. dead. October 24, 2010. The Village Voice. March 5, 2015.
  8. Web site: Da Lobsta Headed to Lobster Rumble in New York, Launching Food Truck Here. DNAinfo.com. March 5, 2015. dead. https://web.archive.org/web/20140728100023/http://www.dnainfo.com/chicago/20140602/gold-coast/da-lobsta-headed-lobster-rumble-new-york-launching-food-truck-here. July 28, 2014.
  9. Web site: Robert's Maine Grill lobster roll wins 'Editor's Choice Award'. The Boston Globe. March 5, 2015.
  10. News: Event Alert! Tasting Table's Lobster Roll Rumble Returns. Lamag – Culture, Food, Fashion, News & Los Angeles . Los Angeles. March 5, 2015.
  11. Web site: Bromwich. Jonah. Two Apps to Guide You to Good Food. The New York Times. March 15, 2017. April 10, 2015.
  12. Web site: Bain. Zoe. We'll Never Have to Spend Hours Scrolling Through Yelp Ever Again. Refinery29. March 15, 2017.