TooXclusive explained

tooXclusive
Collapsible:on
Collapsetext:"Screenshot"
Commercial:Yes
Type:Music website
Registration:Optional
Language:English
Num Users:3,592,000
Owner:Tyler Duncan Sotubo
Current Status:Active
Background:grey
Programming Language:html

tooXclusive is a Nigerian music and review website.[1] Launched in 2010 by Olutayo "Tyler" Duncan Sotubo, the website is notable for organizing its yearly tooXclusive Online Music Awards. They pride their establishment as the number one source for pan-African music entertainment, reviews, trending news and celebrity updates.[2]

Overview

tooXclusive was launched in 2010 by editor-in-chief Olutayo "Tyler" Duncan Sotubo. They provide a complete package of music/video downloads, reviews, industry news, top 10 charts, interviews and other music related editorials.[3]

tooXclusive in their over six-year stint have become known for stylized top 10 charts, music video downloads and editorial content. The top 10 chart is a countdown of Naija's finest in the music industry spanning different categories including Producers, Next Rated Acts, Hottest Artistes, and Banging Collaborations. The chart is put together by the TX team after much research and deliberation. Each chart features 10 Nigerian music acts that have excelled in specific categories and met certain criteria within a given time frame.

tooXclusive also publishes editorial content at including spotlight profiles of artistes, their materials (music and videos), and critical music reviews.

tooXclusive has sometimes been controversial for having shared a writer's opinion in perspective on how these artistes enact their music propaganda.[4]

tooXclusive Ghana

tooXclusive Ghana (or tooXclusive GH) is a branch of tooXclusive.com website which caters specifically for the needs of the fast growing Ghanaian music industry. The site features a comprehensive profile of Ghana's musical acts, songs, music videos and other entertainment related content.

Duncan Sotubo, CEO of tooXclusive, said, "The aim of tooxclusive from its inception has always been to be the biggest music distribution platform all over Africa and after a successful 4 years in Nigeria, we're convinced that we can comfortably branch out, offering the best of Ghanaian music to music lovers all over Africa."[5]

tooXclusive Music Awards

The tooXclusive Online Music Awards (#TxOMA) are annual online awards organized by the Nigerian music website tooXclusive. The early editions of the awards, held between in 2012 and 2013, included satirical categories ("Worst Video", "Retire-tist Award") and received limited coverage from independent sources.[6] From 2014 onward, the awards became more formal, with winners reported by multiple media outlets.[7] [8] Voting for the awards is conducted exclusively online via the website, and recipients receive digital or custom-designed plaques.[9]

History

The tooXclusive Online Music Awards began in 2012 as an online-based initiative by the website. The 2012 and 2013 editions featured a mix of standard and satirical categories and appeared to function largely as opinion-driven polls for site users.[10] The first two editions received little coverage from independent media and differed in tone from later versions of the awards.

2014 edition

The winners of 2014 edition of the tooXclusive Music Awards were revealed on 15 January 2015, following a period of online voting on the website. Davido led the nominations with nine nods and won four awards, including Artiste of the Year. Lil Kesh won Best New Artiste and three other awards, while Olamide received Album of the Year for Baddest Guy Ever Liveth (2013) and the Lyrical Titan award. Other recipients included Sarkodie, Tiwa Savage, the Mavins, Don Jazzy, 2Face Idibia, Ice Prince, Vector, DJ Xclusive, and Clarence Peters. According to the organizers, the results were determined through online polling involving more than 140,000 voters, with award plaques distributed after the announcement.

Winners and nominees

Album of the YearMixtape of the Year
  • A7 – Vector
    • Son of John – A-Q
    • Superiority Complex – Ozone
    • Westernized West African – Mojeed
    • Pharaoh of the New School – Kida Kudz
    • B.R.A — Phenom
Artiste of the YearBest New Artiste
Male Artiste of the YearFemale Artiste of the Year
Earth Shaking CollaborationCertified Banger of the Year
(featuring Davido and Olamide) (featuring Tiwa Savage) (featuring Don Jazzy) (featuring Davido) (featuring Don Jazzy)
Video Wonder of the YearNext to Blow
(featuring Tiwa Savage) (Dir. Kemi Adetiba)
Extraordinaire Vocal PerformanceLyrical Titan
Best Afro-Pop TrackBest Hip-Hop Track
(featuring Gentle)
Best R&B TrackBest Street-Hop Track
(featuring Bridget Kelly) (featuring Davido and Olamide)
    • "Awon Goons Mi" – Olamide
    • "Banana" – Slyde
    • "Alobam" – Phyno
(featuring Runtown, Skales, and Patoranking)
Producer Genius of the YearSuper Record Label of the Year
DJ on the WheelsOscar Director of the Year
African Artiste of the YearNorth American Artiste
  • Awon Boyz
    • Omar
    • BOS
    • Lord V
    • SplashJosh
Track with the Highest Sales/Downloads

2015 edition

At the 2015 tooXclusive Awards, Olamide led the winners, taking Artiste of the Year, Male Artiste of the Year, Certified Banger of the Year for "Shakiti Bobo", Best Street-Hop Track, Mixtape of the Year with Phyno for 2 Kings, and Album of the Year for Street OT (2014). Yemi Alade won Female Artiste of the Year, while Adekunle Gold earned Next to Blow. Diamond Platnumz received African Artiste of the Year, Seyi Shay won Extraordinaire Vocal Performance for "Right Now", and Ycee was named Best New Artiste. Other winners included Wizkid and Davido in major categories, Vector for Lyrical Titan, YBNL as Super Record Label of the Year, Unlimited L.A for Director of the Year, Young John as Producer Genius of the Year, and DJ Xclusive as DJ on the Wheels.[11]

Winners and nominees

Album of the YearMixtape of the Year
  • 2 Kings – Olamide and Phyno
    • 30 Days of Mode 9 – Mode 9
    • This Is Not An Acronym – Boogey
    • Tales by Streetlight – T Rick
    • Son of John II — A-Q
Artiste of the YearBest New Artiste
Male Artiste of the YearFemale Artiste of the Year
Certified Banger of the YearVideo Wonder of the Year
(featuring Wande Coal) (featuring Wizkid)
Next to BlowExtraordinaire Vocal Performance
Lyrical TitanBest Hip-Hop Track
(featuring Olamide and Phyno)(featuring Runtown, Phyno, and Stormrex)(featuring Phyno, Reminisce, Classiq, and Uzikwendu)(featuring Phyno and Chigul)
Best Afro-Pop TrackBest Street-Hop Track
(featuring Wande Coal)(featuring Diamond Platnumz)(featuring Don Jazzy) (featuring Wizkid) (featuring Olamide, Iyanya, Kcee, and Orezi)(featuring Lil Kesh)
Best R&B TrackProducer Genius of the Year
(featuring Chidinma)
Super Record Label of the YearOscar Director of the Year
DJ on the WheelsAfrican Artiste of the Year

2016 edition

The winners of the 2016 tooXclusive Awards were revealed on 16 January 2017, with Wizkid, Simi, and Falz all winning two awards each.[12] Falz led with seven nominations, followed by Phyno and Kiss Daniel with five nominations each. Eligible works were released between September 2015 and October 2016, with nominees selected after vetting by tooXclusive editors and an external advisory panel that included DJ Jimmy Jatt, Tee-Y Mix, and Audu Maikori.[13] Kiss Daniel won Album of the Year with New Era, while Wizkid led the major artist categories, winning both Artiste of the Year and Male Artiste of the Year. Tekno's Pana" was named Certified Banger of the Year, and Olamide's "Who You Epp?" won Best Street-Hop Track. Other notable winners included Simi as Female Artiste of the Year, Falz as Lyrical Titan, Young John as Producer Genius of the Year, DJ Spinall as DJ on the Wheels, and Diamond Platnumz as African Artiste of the Year.

Winners and nominees

Album of the YearProducer Genius of the Year
Extraordinaire Vocal PerformanceArtiste of the Year
Female Artiste of the YearMale Artiste of the Year
Certified Banger of the YearBest Street-Hop Track
(featuring Olamide) (featuring Davido) (featuring Olamide)(featuring Davido and Olamide)(featuring Wizkid)
Best R&B TrackCollaboration of the Year
(featuring Adekunle Gold)
  • "Fada Fada (Ghetto Gospel)" – Phyno
(featuring Olamide)(featuring Davido and Olamide)(featuring Simi)(featuring Sarkodie)(featuring Davido)(featuring Wizkid)
Video Wonder of the YearOscar Director of the Year
(featuring Simi)(featuring Dr Sid)(featuring the Soweto Gospel Choir)
DJ on the WheelsSuper Record Label of the Year
Next RatedLyrical Titan
African Artiste of the YearFresh Face 2016 Finalists
(winner not announced)
  • HighBee – "Money (OWO)"
  • Razemula – "Mu Jo"
  • Leke Lee – "Gbim Gbim Gbim"
  • GloryChild – "Anaconda"
  • Shola Tyson – "Okpekete"

Awards and nominations

YearEventPrizeResult
20122012 Nigeria Entertainment AwardsMusic Website of the Year
20132013 Nigerian Blog AwardMusic Blog of the Year
2015City People Entertainment AwardsMusic Website of The Year[14]
Scream All Youths AwardsYour Favorite Blog
2014City People Entertainment AwardsMusic Website of The Year
2016 The Beatz Awards[15] Best Online Music Platform
2017 The Beatz AwardsBest Online Music Platform
2018 The Beatz AwardsBest Online Music Platform
2019 The Beatz AwardsBest Online Music Platform
2020The Beatz Awards[16] Best Online Music Platform
2021The Beatz AwardsBest Online Music Platform

External links

Notes and References

  1. News: Olamide leads with 7 nominations at tooXclusive Awards 2015. Nigeria Entertainment Today. Showemimo. Adedayo. 9 December 2015. 10 December 2015.
  2. Web site: Falz, Phyno, Kiss Daniel top TooXclusive Awards 2016 nominees lList.
  3. News: Top 10 Nigerian Music Blogs – Ranks NG. 16 June 2013. Ranks NG. 2017-02-22. en-US.
  4. Web site: STREAMS OF FORTUNE: HOW INDIGENOUS FIRMS ARE WORKING TO MAKE MUSIC STREAMING. Ventures Africa. 10 December 2015.
  5. Web site: Nigeria's leading music distribution portal launches tooXclusive Ghana - AmeyawDebrah.Com. ameyawdebrah.com. en-US. 2017-02-22.
  6. Web site: TooXclusive Music Awards 2013 WINNERS. 26 December 2013. TooXclusive. 16 December 2025. en-GB.
  7. News: Davido, Olamide, Lil Kesh Win Big At TooXclusive Awards 2014. P.M. News. 16 January 2015. 16 December 2025. en-GB.
  8. News: Davido, Tiwa Savage, Olamide, Others Nominated for Tooxclusive Awards. This Day. 13 December 2014. 16 December 2025. https://web.archive.org/web/20141216041010/http://www.thisdaylive.com/articles/davido-tiwa-savage-olamide-others-nominated-for-tooxclusive-awards/196544/. 16 December 2014. dead. en-GB.
  9. News: YBNL Artistes Bags Multiple Wins at TooXclusive Awards. 2017-02-22. en-US.
  10. Web site: TooXclusive: 2012 Music Awards – WINNERS!!!. 26 December 2012. TooXclusive. 16 December 2025. en-GB.
  11. Web site: tooXclusive AWARDS 2015 – WINNERS!. 15 January 2016. TooXclusive. 17 December 2025. en-GB.
  12. Web site: 2016 TooXclusive Awards – WINNERS!. 16 January 2017. TooXclusive. 18 December 2025. en-GB.
  13. News: Falz, Phyno, Kiss Daniel top TooXclusive Awards 2016 nominees list. 30 November 2016. Vanguard. 18 December 2025. en-GB.
  14. News: City People Awards 2015 – Full Nominees List. 36NG. Oleniju. Segun. 13 July 2015. 10 December 2015.
  15. http://happenings.com.ng/beatz-awards-2-0-photos-full-list-winners/ The Beatz Awards
  16. https://naijanet.com.ng/ The Beatz Awards

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