WDLD explained

WDLD
City:Halfway, Maryland
Country:US
Logo Upright:.9
Area:Hagerstown metropolitan area
Branding:Live 96-7
Language:English
Format:Rhythmic contemporary
Owner:Connoisseur Media
Licensee:Alpha Media Licensee LLC
Airdate:[1]
Callsign Meaning:Sounds like "Wild" (former branding)
Licensing Authority:FCC
Facility Id:23469
Class:A
Haat:50m (160feet)
Coordinates:39.6176°N -77.7378°W

WDLD (96.7 MHz, Live 96-7) is a commercial radio station licensed to Halfway, Maryland. Owned by Connoisseur Media, it broadcasts a rhythmic contemporary format serving the Hagerstown metropolitan area.[2]

History

The station went on the air as WHAG-FM in January 1965.

In 1975, WQCM changed their format from country music to album-oriented rock.[3]

On March 28, 1977, WQCM changed their format from album-oriented rock to Top 40/CHR, branded as "97-Q".[4]

On August 30, 2002, at noon, WQCM moved down the dial from 96.7 to 94.3, and began stunting with a loop of Wild Thing by Tone Loc. Five hours later, the station flipped to rhythmic contemporary branded as "Wild 96.7".[5] [6] The first song on "Wild" was "Hot in Herre" by Nelly.

On November 1, 2018, WDLD rebranded from Wild 96-7 to Live 96-7, segueing from rhythmic contemporary to a mainstream CHR format while retaining as a rhythmic Top 40 station.[7]

Notes and References

  1. Web site: FCC History Cards for WDLD .
  2. Web site: WDLD Facility Record. Federal Communications Commission, audio division.
  3. 1977. C-96. 1977-BC-YB. Broadcasting/Cablecasting. January 9, 2025.
  4. 1978. C-99. 1978-BC-YB. Broadcasting/Cablecasting. December 31, 2024.
  5. "Format Changes & Updates", The M-Street Journal. August 28, 2002. p. 13. Retrieved December 25, 2024.
  6. "Radio One Still Makes Headlines", Billboard. September 6, 2002. p. 3. Retrieved December 26, 2024.
  7. Web site: Wild 96.7 Hagerstown Rebrands As Live 96.7. November 2, 2018. RadioInsight. en-US. January 11, 2019.