| WICH | |
| City: | Norwich, Connecticut |
| Country: | US |
| Area: | New London County |
| Branding: | WICH 94.5 FM and 1310 AM Personality Radio |
| Format: | Soft oldies |
| Owner: | Bonnie Rowbotham |
| Licensee: | Hall Communications, Inc. |
| Former Callsigns: | WNOC (1946–1949) |
| Callsign Meaning: | Sequentially assigned by the FCC. It was used a backronym for its city of license: Norwich |
| Licensing Authority: | FCC |
| Facility Id: | 72347 |
| Class: | B |
| Power: | 5,000 watts |
| Coordinates: | 41.5529°N -72.0756°W |
WICH (1310 AM, "Personality Radio") is a commercial radio station licensed to Norwich, Connecticut, and serving New London County. It is owned by Bonnie Rowbotham with the license held by Hall Communications, Inc.[1] The station's studios and offices are located on Cuprak Road in Norwich. WICH airs a mix of soft oldies, adult standards and talk radio.[2] It carries the syndicated "America's Best Music" radio format nights and weekends, with local DJs on weekday mornings and the talk show Fox Across America with Jimmy Failla on weekday afternoons.
WICH is powered at 5,000 watts. To avoid interfering with other stations on 1310 AM,it uses a directional antenna with a three-tower array. The station's transmitter is located on Tower Hill Road in Norwich. Programming is also heard on FM translator W233DB at 94.5 MHz.
John Deme was the founder and original owner of the station. It went on the air with 250 watts in September 1946. Its original call sign was WNOC and it broadcast on 1400 kilocycles.[3] The station's studios were located at 91 Main Street.
It changed its call sign to WICH on May 27, 1949.[4] It moved to 1310 kHz with 1,000 watts in 1955, and upgraded to 5,000 watts in 1961.[5] In 2020, Hall Communications cut two newscasters and a DJ from WICH due to economic problems caused by the COVID-19 pandemic.[6]
