Get After It Media Explained

Get After It Media LLC, formerly known as Luken Communications and Reach High Media Group, is a privately owned American broadcast holding company, based in Chattanooga, Tennessee, which owns or operates around 80 television stations in the United States and five digital television multicast networks. The flagship station of the company is located in Chattanooga with the low-power station, WOOT-LD.

History

Luken Communications was formed in 2008 by Henry Luken III, formerly president and CEO of Equity Media Holdings. Luken Communications agreed to purchase six TV stations from Equity Media for $17.5 million and paid a $5 million installment with the rest pending on regulatory approval. In June 2008, Equity sold to Luken Retro Television Network for $18.5 million and $8.05 million Equity warrants for $1.5 million.^[1]

On January 4, 2009, a contract conflict between Equity and Luken Communications interrupted RTN programming on many of its affiliates with Luken alleging that Equity had left many obligations to RTN's creditors, including programming suppliers, unpaid. As a result, Luken restored a national feed of the network from its Chattanooga headquarters.^[2] As a result of this dispute, Luken pulled out of a deal to purchase Equity's stations in southwestern Florida.

In June 2009, Luken and Seals Entertainment Company LLC launched the male-oriented digital multicast channel Tuff TV.^[3] On March 22, 2011, Luken became part-owners of My Family TV in a joint venture with existing owner ValCom^[4] (the network later rebranded as The Family Channel after ValCom and Luken Communications ended their partnership). In June 2011, Luken Communications announced the purchase of 78 low-power translator stations from the Minority Media and Telecommunications Council for $390,000; the purchase was made in order to expand coverage of its ten existing and planned digital multicast networks with hopes to eventually acquire 400 low-power stations.^[5] In late summer 2011, Luken and Classic Media launched PBJ, featuring classic children's programs from the Classic Media library.^[6] With Frost Cutlery's shopping network and outdoor shows, Luken launched in 2011 the Frost Great Outdoors network.^[7]

On April 16, 2012, Luken Communications and Jim Owens Entertainment announced that the companies had teamed to relaunch The Nashville Network as a digital broadcast television network set for a late summer 2012 launch (TNN previously existed as a cable channel started by Gaylord Entertainment Company in 1983). The network was rebranded the next year as Heartland.

On June 21, 2013, an Arkansas jury awarded a $47.4 million verdict against Luken Communications for a claim of fraudulent transfer of the ownership of RTV six years prior. In order to appeal, Luken Communications filed for Chapter 11 bankruptcy as a protection measure.^[8] The appeal spanned more than a year but was ultimately successful, and in October 2014, the company announced it was emerging from bankruptcy protection and continued to grow and expand its network offerings.^[9] In December 2014, Luken Communications launched a new digital network, Rev'n, with a focus on automotive enthusiasts.

In December 2019, Luken Communications rebranded as Reach High Media Group, as Joel Wertman had by then taken over as president and CEO of the company from Luken.^[10] It again rebranded in early 2021 to Get After It Media, with Wertman remaining as president.^[11]

Assets owned by Get After It Media

Digital multicast networks

• The Family Channel
• Heartland, formerly The Nashville Network^[12]
• Retro TV
• The Action Channel^[13]
• Rev'n^[14]

Broadcast television stations

External links

• Official website

Notes and References

1. News: Robert . Marich . Equity Media Sells RTN to Ease Crunch. Broadcasting & Cable. June 26, 2008 . February 18, 2015 .
2. News: Jessell. Harry A.. Financial Dispute Disrupts RTN Diginet. February 18, 2015. tVNewsCheck. January 5, 2009.
3. News: New TUFF TV Network Scheduled For Launch. April 29, 2009.
4. News: Frank. Judy. Chattanooga's Luken Communications Enters Joint Venture With ValCom Entertainment Company. March 30, 2011. Chattanoogan. March 22, 2011.
5. News: Jessell. Harry A.. RTN Parent Buys 78 TV Translators. February 18, 2015. TVNewsCheck. June 16, 2011.
6. News: Luken, Classic Media To Debut New Network. May 7, 2011. TVNewsCheck. May 5, 2011.
7. News: Flessner. Dave. Chattanooga businessman Henry Luken goes country. February 19, 2015. ChattanooganTimes Free Press. June 10, 2012.
8. http://www.wsmv.com/story/22693166/luken-communications-files-bankruptcy-after-arkansas-jury-verdict-against-company Luken Communications files bankruptcy after Arkansas jury verdict against company, June 23, 2013
9. Web site: Luken announces plan to exit bankruptcy. timesfreepress.com. September 19, 2014 . June 9, 2016.
10. Web site: Chattanooga-based television hub adds programming, national streaming access. Barry. Courter. Chattanooga Times Free Press. December 12, 2019. December 19, 2019.
11. Web site: Get After It Media To Launch 'It's Real Good TV' Streaming Platform. Miller. Mark K.. March 24, 2021. March 27, 2021.
12. Web site: Jim Owens Entertainment ends licensing deal with Luken. Radio-TV Business Report. October 31, 2013.
13. https://www.getafteritmedia.com/action The Action Channel website
14. News: Marcucci. Carl. Luken RTV affiliate losses not a big hit. February 18, 2015. Radio-TV Business Report. Streamline RBR, Inc. October 31, 2012.