WLCS explained

WLCS
City:North Muskegon, Michigan
Country:US
Area:Muskegon, Michigan
Branding:Classic Hits 98.3 WLCS
Airdate:[1]
Format:Classic hits
Erp:1,600 watts
Haat:139m (456feet)
Class:A
Licensing Authority:FCC
Facility Id:5396
Callsign Meaning:WLC Broadcasting (former owner)
Affiliations:The Bob & Tom Show
Owner:Cumulus Media
Licensee:Radio License Holding CBC, LLC
Sister Stations:WLAW, WLAW-FM, WVIB, WWSN

WLCS (98.3 FM, "Classic Hits 98.3 WLCS") is a radio station broadcasting a classic hits format. Licensed to North Muskegon, Michigan, it first began broadcasting under the WFMM call sign. The station is owned by Cumulus Media.

Despite its relatively modest 1,600-watt ERP, WLCS provides at least secondary coverage as far north as New Era and as far south as Grand Haven and Allendale. It trades heavily on its Lakeshore-centric identity; for instance, it airs bumpers touting numerous cities in its coverage area.

The station is the Muskegon affiliate for Grand Valley State Lakers football and basketball. It also airs high school football in the fall and high school basketball during the winter.

References

  1. News: The Magic Starts Tomorrow Morning!!! . May 23, 2025 . The Muskegon Chronicle . November 20, 1983 . Muskegon, Michigan . 3F . Newspapers.com.

External links

43.3139°N -86.1548°W