| Country: | US |
| WQXM | |
| City: | Bartow, Florida |
| Area: | Central Polk County, Florida |
| Branding: | La Kaliente 99.9 |
| Airdate: | (as WRMX) |
| Frequency: | 1460 kHz |
| Format: | Silent (formerly Spanish language Contemporary Hits) |
| Power: | 10,000 watts (days) 155 watts (nights) |
| Class: | D |
| Facility Id: | 71202 |
| Coordinates: | 27.9094°N -81.8581°W |
| Former Callsigns: | WBAR, WRMX |
| Owner: | Denisse Hernandez |
| Licensee: | Prime Broadcasting, Inc. |
| Licensing Authority: | FCC |
WQXM (1460 kHz) is a commercial AM radio station licensed to Bartow in Central Florida. It aired a Spanish language Contemporary Hits radio format known as "La Kaliente 99.9" (sometimes shortened to "K-Liente"). It is owned by Denisse Hernandez, through licensee Prime Broadcasting, Inc.[1]
WQXM and its FM translator suspended operations on June 7th, 2025, citing financial losses and technical difficulties.[2] [3] While the AM station remains the property of Prime Broadcasting, Walco Enterprises, LLC agreed to purchase the FM translator for $100,000.[4]
The station signed on the air as WBAR on October 23, 1953, licensed to William Avera Wynne.[5] On January 23, 2004, then-owner Bartow Broadcasting Co., Inc. agreed to sell WBAR to Florida Broadcasting Media, LLC for $325,000, and the station changed its call sign to WRMX on September 30, 2004; then changing once again to the current WQXM on October 11, 2004.[6] The station's license was reassigned from its owner Aliuska Leiva Marti operating through DRC Broadcasting, Inc., to Denisse Hernandez of Prime Broadcasting, Inc. on July 5, 2024. WQXM filed a Silent Special Temporary Authority application with the FCC on June 7, 2025, citing "ongoing technical issues affecting signal quality and resulting financial losses."
