WULT explained

WULT
City:Sandston, Virginia
Country:US
Area:Metro Richmond
Branding:Spanish; Castilian: Ultra Richmond
Airdate: (as WRGM)
Languages:Spanish
Format:Contemporary hit radio
Class:D
Facility Id:21434
Coordinates:37.5443°N -77.3461°W
Callsign Meaning:Ultra
Owner:Mike Mazursky
Licensee:Mobile Radio Partners, Inc.
Licensing Authority:FCC

WULT (1540 AM) is a Spanish CHR formatted broadcast radio station licensed to Sandston, Virginia and serving the Richmond, Virginia area. WULT is owned and operated by Mike Mazursky, through licensee Mobile Radio Partners, Inc.

History

On November 9, 2015, the then-WREJ went silent. Its previous black gospel format moved to sister station WLEE (990 AM), replacing news/talk. On February 4, 2016, WREJ swapped call signs with its sister station, assuming the WLEE call sign. The station changed its call sign to WONA on March 15, 2016. Effective June 28, 2016, Davidson Media Group donated WONA to the Delmarva Educational Association.

On October 31, 2017, Mobile Radio Partners, Inc. finalized the purchase of WONA from Delmarva Educational Association, at a price of $25,000. They changed the station's call sign to WBTL on the same day. On November 6, 2017, WBTL returned to the air with rhythmic oldies, branded as "U Win Radio" and simulcasting with WUWN (1450 AM).[1] On March 14, 2018, WBTL and WUWN changed formats to oldies, branded as "Boomtown Radio".[2]

WBTL changed its call sign to WULT on August 27, 2018. The station also moved its community of license from Richmond to Sandston. WULT switched to Spanish music as Spanish; Castilian: Ultra Richmond on the same day, breaking the simulcast with WUWN. WUWN picked up the WBTL call sign and continued to run the hybrid oldies format as Boomtown Richmond.

Notes and References

  1. https://radioinsight.com/headlines/120846/rhythmic-oldies-launches-richmond-duo/ Rhythmic Oldies Launches on Richmond AM Duo
  2. https://radioinsight.com/headlines/167108/wbtl-wuwn-richmond-become-boomtown-radio/ WBTL/WUWN Richmond Become Boomtown Radio