| Country: | US |
| WWBR | |
| City: | Big Rapids, Michigan |
| Area: | Big Rapids, Michigan |
| Branding: | Big Country 100.9 |
| Translator: | |
| Airdate: | 1964 (as WBRN-FM) |
| Format: | Country |
| Subchannels: | HD2: Contemporary Christian "Smile FM" HD3: News/Talk (WBRN (AM) simulcast) |
| Erp: | 6,000 watts |
| Haat: | 97 meters |
| Class: | A |
| Facility Id: | 70505 |
| Licensing Authority: | FCC |
| Callsign Meaning: | Big Rapids |
| Former Callsigns: | WBRN-FM (1964-7/5/2005) |
| Owner: | Mentor Partners |
| Webcast: | Listen Live |
| Website: | bigcountry1009.com smile.fm (HD2) |
WWBR (100.9 FM) is a radio station broadcasting a country music format. Licensed to Big Rapids, Michigan, it first began broadcasting in 1964 under the WBRN-FM call sign. Mornings with Etch is the Morning show host.
On September 7, 2025, WWBR's HD2 subchannel changed their format from classic rock (which moved to new sign-on WWRW 98.9 FM Big Rapids, branded as "Rewind 98.9") to contemporary Christian, branded as "Smile FM". WWBR-HD2's translator W256CC moved from 99.1 FM to 95.1 FM.[1]
