| WYRB | |
| City: | Genoa, Illinois |
| Country: | US |
| Area: | Rockford–DeKalb |
| Branding: | Power 106.3 FM |
| Format: | Rhythmic contemporary |
| Subchannels: | HD2: Urban adult contemporary (WSRB simulcast) HD3: Urban contemporary gospel (WYCA simulcast) |
| Erp: | 3,800 watts |
| Class: | A |
| Facility Id: | 21202 |
| Licensing Authority: | FCC |
| Callsign Meaning: | "Your R&B" (previous format) |
| Owner: | Crawford Broadcasting Co. |
| Licensee: | Dontron, Inc. |
WYRB (106.3 FM), known locally as Power 106 is a rhythmic contemporary radio station serving Rockford, Illinois, licensed to nearby Genoa. It is owned by Crawford Broadcasting. WYRB broadcasts in HD.[1]
Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an urban adult contemporary format. However, realizing that there was a hole for a rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a rhythmic top 40. According to sales manager DiAnna Cantele Mazzola, "They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market," and added "Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot."[2]
