WESC explained

WeSC (short for "We are the Superlative Conspiracy") is a Swedish clothing brand that is primarily influenced by skateboarding and snowboarding. The company's CEO is Joseph Janus.^[1]

Retail outlets

In 2009, WeSC signed an exclusive retail deal with Oved Apparel Corp for the latter to oversee all WeSC stores in the United States, with the exception of the New York City and Los Angeles locations.^[2] The company opened a concept store in Singapore in early 2012.^[3]

We Activists

In July 2014, WESC had a group of sponsored individuals, skateboarders and musicians who were called "We Activists" by the company. Their sponsorship scheme has now ceased or is no longer made public.

Groups

• Looptroop Rockers
• Millencolin
• Steed Lord
• Teddybears

See also

• Theodor Dalenson

External links

Official Sites

• WeSC official site
• WeSC Corporate site (Swedish)
• WeSC official UK site

Notes and References

1. http://business.transworld.net/147814/features/sunday-biz-wesc-americas-ceo-joseph-janus/ WeSC Americas CEO Joseph Janus On Building Street Wear Culture In North America
2. Web site: WeSC Surges After U.S. Oved License Deal: Stockholm Mover. Bloomberg. Bloomberg L.P.. 27 April 2013. Kim McLaughlin. 31 May 2012.
3. Web site: WeSC Concept Store makes its debut in Singapore @ myVillage. CalvinTimo.com. Calvin Timothy Leong. 27 April 2013. Calvin Timo. 12 May 2012. 6 January 2013. https://web.archive.org/web/20130106224944/http://www.calvintimo.com/2012/05/12/wesc-concept-store-makes-its-debut-in-singapore-myvillage/. dead.