| Country: | MX |
| XEQ-AM | |
| City: | Mexico City |
| Branding: | La Q 940 - Pura Musica |
| Frequency: | 940 kHz |
| Airdate: | 1938 |
| Format: | Spanish adult hits |
| Language: | Spanish |
| Power: | 30,000 watts[1] |
| Class: | A |
| Facility Id: | 101828 |
| Coordinates: | 19.3607°N -98.9927°W |
| Owner: | Radiópolis |
| Licensee: | Cadena Radiodifusora Mexicana, S.A. de C.V. |
| Licensing Authority: | CRT |
| Sister Stations: | XEW-AM, XEW-FM, XEX-AM, XEX-FM, XEQ-FM |
XEQ-AM (940 kHz) is a commercial AM radio station in Mexico City. The concession is held by Cadena Radiodifusora Mexicana, S.A. de C.V. and is operated by Radiópolis.[2] [3] It airs a Spanish-language adult hits radio format known as "La Q 940."
XEQ is a Class A, clear-channel station, powered at 30,000 watts. The other Class A station on 940 AM is in Montreal, far enough away that XEQ does not need to use a directional antenna to avoid interference. XEQ's transmitter is at Los Reyes Acaquilpan, on Boulevard Generalísimo Morelos, east of Mexico City.[4]
XEQ began operations in 1938. It was owned by Emilio Azcárraga Vidaurreta doing business as Radio Panamericana, S.A., and was a network affiliate of CBS Radio as part of the "Chain of the Americas."[5] It was Azcárraga's second station after XEW-AM. By the 1960s, XEQ was operating with 150,000 watts during the day and 50,000 at night. In the 1970s, it switched to 100,000 watts day and night.[6] It later reduced its power to 50,000 watts.
The XEQ call sign later appeared on other stations: XEQ-FM was licensed in the 1950s, and the original XEQ-TV, broadcasting to Puebla, signed on in 1952 to relay XEW-TV. (In 1985, a call sign swap led to a different XEQ-TV in Mexico City.)
In 2014 and 2015, XEQ was approved to lower its power from 50,000 to 30,000 watts.
Until 2019, the station was known as Ke Buena but carried a tropical version of the format, instead of the typical grupera version. On October 31, 2019, this ended and XEQ-AM began simulcasting XEQ-FM. On August 18, 2023, the simulcast ended and XEQ-AM was relaunched as "La Q" with a Spanish-language adult hits format, mostly consisting of tropical, regional Mexican, grupera and romantic music from the 1970s to the 2000s.
