| Mobage | |
| Logocaption: | Mobile App Developers |
| Language: | Japanese |
| Owner: | DeNA |
| Launch Date: | (as Mobage Town) (as Mobage) |
| Current Status: | Active |
is a portal and social network for games owned by the Japanese company DeNA. It derives its name from the Japanese slang word for mobile games.
In 2011, as part of a strategy to unify its services, DeNA rebranded Mobage Town as Mobage (sometimes called Mobage East) for use in Japan, while the Plus+ network operated by ngmoco, a subsidiary of DeNA, was also rebranded as Mobage (sometimes called Mobage West), for use in the West.[1] [2]
On 19 December 2014, ngmoco announced the rebranding of Mobage West to DeNA.[3] [4] [5] The Japanese site continued to operate under the Mobage name.
On 9 August 2018, the English website was reportedly shut down for unknown reasons.
The service was described as highly successful in academic research.[6] In July 2011, it was reported the service had 30 million users, who largely played on feature phones.[7]
