Ticket Unlocks

On-sales that reward the fans who've earned it

Instead of generic pre-sales that treat every signup the same, give genuine fans personalized access based on their support.

Request Early Access

Powering better fan experiences for music's biggest on-sales

RadioheadRadiohead Europe 2025 Tour
Lana Del Rey2025 UK and Ireland Stadium Tour
Hayley Williams…at a Bachelorette Party Tour
Bad Bunny31-show Puerto Rico residency
OasisOasis Live '25 Tour
RadioheadRadiohead Europe 2025 Tour
Lana Del Rey2025 UK and Ireland Stadium Tour
Hayley Williams…at a Bachelorette Party Tour
Bad Bunny31-show Puerto Rico residency
OasisOasis Live '25 Tour
RadioheadRadiohead Europe 2025 Tour
Lana Del Rey2025 UK and Ireland Stadium Tour
Hayley Williams…at a Bachelorette Party Tour
Bad Bunny31-show Puerto Rico residency
OasisOasis Live '25 Tour

How Ticket Unlocks work

Ticket Unlocks let you run invite-only on-sales by giving each fan personalized access tied to their identity.

  1. 01

    Fans register directly

    Fans sign up through a branded registration page you control, building your audience from day one.

  2. 02

    Profiles are validated to block bots

    Identity and behavior signals screen every registration to filter out bots before they hit your database.

  3. 03

    You choose who gets access

    Prioritize top fans, run lotteries, or send to all, with tiered access you control.

  4. 04

    Fans unlock the sale at your ticketing partners

    Personalized invites to selected fans link directly to your ticketing partners for a seamless purchase.

  5. 05

    See who bought, who didn't, and what to do next

    Full redemption data shows conversion, untapped demand, and exactly where to focus next.

The best ticketing experience for your fans.

Reward loyalty, block scalpers, and give fans access they trust.

  • Keep tickets in the hands of fans, not bots

    Automatically screen registrations using identity and behavior signals to block bots and large-scale resellers.

    Registration screening: susan_perfan passes authenticity, behavior, email and sms checks while scalpy_mcbotterson fails them.

  • Control who gets access and why

    Reward top fans, run lotteries, create tiers, or open access to all. Based on any criteria you define.

    Personal ticket access code beside a send-to list: All registrants, Superfans selected, and Locals.

  • Bring fans into your world

    Fans register through a fully branded flow that reflects your identity, not a generic RSVP page.

    Branded ticket unlock screens for Oasis, Hayley Williams, Radiohead, Bad Bunny

Launch smarter with tour intelligence

Make better decisions before, during, and after every on-sale.

  • See real time demand before tickets go live

    Track registration counts by city and venue to identify high-demand markets before on-sale.

    Registered fans by market: London, UK 20,982, Pittsburgh, PA 15,789, Nashville, TN 18,645

  • Drive more revenue with upsells beyond the ticket

    See which fans are likely to travel, buy premium access, or spend more—so you can offer VIP, merch, and bundles.

    World map of high-value fans. Largest clusters: San Juan 41, New York 26, Beijing 25, Mexico City 23

  • Know who bought and who missed out

    Full redemption data shows conversion and missed demand, so you can follow up and build complete transaction profiles.

    Fan record for Susan Perfan: unlock redeemed, 2 tickets purchased.

  • Turn every on-sale into better fan data

    Stop starting from zero. Capture email, SMS, location, demographics, and purchase history so every on-sale builds on the last—and makes the next one better.

    On-sale history: Tour 2024 added 2 fields, Festival 2025 added 4, Arena 2026 added 6 — each sale enriches the fan profiles for the next.

“Openstage's fan validation system helps verify human fans and reduce bots and scalpers, giving my fans a better chance to access tickets.”

Hayley Williams

Built for the artists who value their fans

Fans shouldn't have to fight for access to support the artist that they've been loyal to and love

  • Reward Loyalty

    Give your most engaged fans first access that feels earned.

  • Grow Your Audience

    Every on-sale builds deeper relationships you own.

  • Stop Scalpers

    Stop fans from paying 10x markups that go straight to scalpers, not you.

Case Studies

See how artists are putting fans first with Ticket Unlocks

Fans shouldn't have to fight for access to support the artist that they've been loyal to and love

Lana Del Rey

Lana Del Rey gave pre-sale access exclusively to her most engaged fans

For her Fenway Park show in Boston, Lana gave pre-sale access exclusively to her most engaged fans in North America. By centralizing her fan data, she had a complete overview of her audience and could set specific criteria for who qualified for pre-sale access. This meant she could reward her most loyal followers, selling out the show in less than an hour and almost entirely eliminating scalping. There was no general sale and only real fans got access to tickets. Isn't that how it should be?

600%
mailing list growth
23k
genuine fans given priority access
Bad Bunny

Bad Bunny offered Puerto Rico residents priority access to stadium shows

In support of his latest album DeBÍ TiRAR MáS FOToS, Bad Bunny wanted to invite the world to Puerto Rico's capital, to experience the culture by way of a 30 date stadium residency. But with that, he also wanted to make sure the residents of PR had exclusive access to the first shows. Bad Bunny consolidated all of his fan data into and chose a sign up flow that enabled him to do just that. This helped him to prioritise ticket access directly to his core fans and upon announcing a surprise 31st date, he was able to only offer ticket access to fans in Puerto Rico through SMS validation, all powered by Openstage.

+1200%
growth of contactable fans
100K
local fans given priority access
Oasis

Oasis staged one of the biggest live comebacks in decades

With demand far outstripping supply, Oasis could have easily followed the usual industry playbook, but they chose a different route. Powered by Openstage, they made fans come directly to them for pre-sale tickets, making it nearly impossible for anyone to get a ticket without coming through their front door. In the aftermath of the general sale, fans who were kicked out of the queue were given access to the next round of tickets.

2x
the record avg
99.95%
of tickets in the hands of real fans
Lana Del Rey

Lana Del Rey gave pre-sale access exclusively to her most engaged fans

For her Fenway Park show in Boston, Lana gave pre-sale access exclusively to her most engaged fans in North America. By centralizing her fan data, she had a complete overview of her audience and could set specific criteria for who qualified for pre-sale access. This meant she could reward her most loyal followers, selling out the show in less than an hour and almost entirely eliminating scalping. There was no general sale and only real fans got access to tickets. Isn't that how it should be?

600%
mailing list growth
23k
genuine fans given priority access
Bad Bunny

Bad Bunny offered Puerto Rico residents priority access to stadium shows

In support of his latest album DeBÍ TiRAR MáS FOToS, Bad Bunny wanted to invite the world to Puerto Rico's capital, to experience the culture by way of a 30 date stadium residency. But with that, he also wanted to make sure the residents of PR had exclusive access to the first shows. Bad Bunny consolidated all of his fan data into and chose a sign up flow that enabled him to do just that. This helped him to prioritise ticket access directly to his core fans and upon announcing a surprise 31st date, he was able to only offer ticket access to fans in Puerto Rico through SMS validation, all powered by Openstage.

+1200%
growth of contactable fans
100K
local fans given priority access
Oasis

Oasis staged one of the biggest live comebacks in decades

With demand far outstripping supply, Oasis could have easily followed the usual industry playbook, but they chose a different route. Powered by Openstage, they made fans come directly to them for pre-sale tickets, making it nearly impossible for anyone to get a ticket without coming through their front door. In the aftermath of the general sale, fans who were kicked out of the queue were given access to the next round of tickets.

2x
the record avg
99.95%
of tickets in the hands of real fans

Frequently asked questions

What is Ticket Unlocks?

Ticket Unlocks let artists run invite-only sales by giving fans personalized access tied to their identity. Instead of generic pre-sales that treat every signup the same, give genuine fans personalized access based on their support.

The future of artist-controlled, fan-first ticketing is here.

Generic pre-sales & bot-driven on-sales are over.

Request Early Access