Satellite TV company Sky had a promotional van parked in my local town centre today. Among the services and products being promoted was a "professional standard install". This could mean:
a) The standard install(ation) is professional. In which case, are the other installations unprofessional?
b) The install(ation) is of a professional standard. In which case, why is it not simply a professional install? Perhaps it's carried out by amateurs but to a professional standard...
Showing posts with label hyphenation. Show all posts
Showing posts with label hyphenation. Show all posts
Sky's professional standard install
Posted by
JD (The Engine Room)
on Monday, 21 September 2009
Labels:
ambiguity,
hyphenation,
installation,
promotion,
satellite television,
Sky
4
comments
Ingersoll Rand or Ingersoll-Rand?
Posted by
JD (The Engine Room)
on Wednesday, 3 December 2008
Whenever I'm unsure how to spell or punctuate a company's name, one of my first ports of call (after checking our house style guide) is the company's own website. After all, if I write the name how the company itself writes it, I can't go far wrong – can I?
Recently, however, I have been frustrated with (and by!) companies that use their own names inconsistently. Take this screengrab from Ingersoll Rand's website:

So is it Ingersoll Rand or Ingersoll-Rand? The former, not that you would know that from the corporate website.
I wonder whether Ingersoll-Rand is hyphenated in the above example because the writer is treating it as a compound adjective? Not common practice with company names!
Recently, however, I have been frustrated with (and by!) companies that use their own names inconsistently. Take this screengrab from Ingersoll Rand's website:

So is it Ingersoll Rand or Ingersoll-Rand? The former, not that you would know that from the corporate website.
I wonder whether Ingersoll-Rand is hyphenated in the above example because the writer is treating it as a compound adjective? Not common practice with company names!
Headlines: celery eating paramedic
Posted by
JD (The Engine Room)
on Friday, 19 September 2008
Labels:
ambiguity,
BBC News,
celery,
headlines,
hyphenation,
paramedic
1 comments
Here's an unintentionally amusing recent headline from the BBC News site - and one that demonstrates the importance of hyphens:
Celery eating paramedic suspended
So eating a paramedic is presumably not acceptable behaviour for celery.
Quite a shocking story, though - and here it is in full. Hopefully the BBC hasn't added a hyphen by the time you look...
More hyphenation frolics
Posted by
Apus
on Wednesday, 26 September 2007
Labels:
hyphenation,
re-form,
reform
1 comments
Following my recent mention of hyphens, a story by the most senior writer in our care rams homes the importance of these often confusing punctuation marks.
Referring to a campaign group that was active in our industry some years ago, he revealed that it is to reform. I duly asked him for details of this reformation so we could enlighten our readers. No, he said, it isn't being reorganised; the group had actually closed down and is to be relaunched or, as he intended to write, it is to re-form.
So remember, a humble hyphen can change the meaning of an entire sentence.
Referring to a campaign group that was active in our industry some years ago, he revealed that it is to reform. I duly asked him for details of this reformation so we could enlighten our readers. No, he said, it isn't being reorganised; the group had actually closed down and is to be relaunched or, as he intended to write, it is to re-form.
So remember, a humble hyphen can change the meaning of an entire sentence.
Hyphens... doncha love 'em?
Posted by
Apus
on Friday, 21 September 2007
Labels:
hyphenation
0
comments
My 3rd edition of Fowler's Modern English Usage has a lot to say on the subject of hyphens, but it lacks the honest admission of the 2nd edition that resides on JD's desk: "No attempt will be made here to describe modern English usage in the matter of hyphens; its infinite variety defies description."
Both editions offer pages of advice on hyphens, but this is an area where usage is constantly changing. Reflecting this, the latest (6th) edition of the Shorter Oxford English Dictionary has dumped no less then 16,000 hyphens, many of them from compound nouns. Traditionally, paired words start separate, gain a hyphen and finally merge. An example close to my heart is motorised bicycle which became motor bicycle, motor cycle, motor-cycle and finally motorcycle.
But in many cases those nice people at Oxford have reversed the traditional process by reverting from a hyphenated pair of words to two separate words. Thus fig-leaf becomes fig leaf; other separated pairs include hobby horse, ice cream, pin money, pot belly and test tube.
Following the more usual process by squeezing out the hyphen to become a single word are bumblebee, chickpea, crybaby, leapfrog and logjam (though I can't say I like the look of the gj at the centre of logjam).
As far as I know we Brits still like a hyphen in the middle of our port-holes as an aid to pronunciation, while our American cousins are quite happy with porthole. Clarity, as always, is the name of the game.
Both editions offer pages of advice on hyphens, but this is an area where usage is constantly changing. Reflecting this, the latest (6th) edition of the Shorter Oxford English Dictionary has dumped no less then 16,000 hyphens, many of them from compound nouns. Traditionally, paired words start separate, gain a hyphen and finally merge. An example close to my heart is motorised bicycle which became motor bicycle, motor cycle, motor-cycle and finally motorcycle.
But in many cases those nice people at Oxford have reversed the traditional process by reverting from a hyphenated pair of words to two separate words. Thus fig-leaf becomes fig leaf; other separated pairs include hobby horse, ice cream, pin money, pot belly and test tube.
Following the more usual process by squeezing out the hyphen to become a single word are bumblebee, chickpea, crybaby, leapfrog and logjam (though I can't say I like the look of the gj at the centre of logjam).
As far as I know we Brits still like a hyphen in the middle of our port-holes as an aid to pronunciation, while our American cousins are quite happy with porthole. Clarity, as always, is the name of the game.


