Privacy Policy

Your privacy matters to us. This Privacy Policy explains which personal data we collect when you use our Websites and Services, why we collect it, who we share it with, and what rights you have.

The company responsible for your personal data (the “controller”) is Luke Beck Inc., based in Florida, USA. You can reach us about anything related to privacy at privacy@avada.com.

This Privacy Policy applies to Avada One and to everyone who uses our Websites, including Avada Classic customers who use their My Avada account. Please also read our  Terms and Conditions.

The definitions from our Terms and Conditions apply here as well. For easier reading, the most important ones are:

When you create an account at my.avada.com, we store your username, email address, and any other details you add to your profile. We use this data to run your account, give you access to downloads and support, and contact you about your Subscription. You can view and edit your details at any time, except your username.

Avada One is sold through Freemius, our merchant of record. When you buy a Subscription, Freemius collects your name, email address, billing address, tax details, and payment information to process the payment, calculate sales tax or VAT, and issue invoices. Payment card details are handled by Freemius and its payment providers. We never see or store your full card number.

Freemius shares with us what we need to provide your Subscription, such as your name, email address, Plan, Tier, billing period, and payment status. Freemius processes your purchase data as an independent controller under its own privacy policy at https://freemius.com/privacy/.

To manage your license, we store the domains of the websites on which you activate Avada One, and whether a domain is registered as a production or staging site.

Additionally, when you activate Avada One on a website, the following data is sent along to verify your license and deliver updates:

If you register an Avada Classic purchase code in your My Avada account, we send it to Envato to verify your license and store the result together with your account. We also use your verified license information to determine your eligibility for offers for Avada Classic customers.

Avada One Pro includes optional features that use artificial intelligence (AI), such as the AI assistant, page building with AI, the writing assistant, image generation and editing, background removal and the colour palette generator. When you use one of these features, we process the content you submit, such as prompts, selected text, page content and images you upload, so that we can carry out the task you asked for. We also record how many AI credits each licence and website uses, so that we can apply your plan’s usage limits.

To perform these tasks, we use third-party AI providers. Section 4 explains which providers receive your content, where they process it, how long they keep it, and whether they use it to train AI models.

When you submit a support ticket through your My Avada account, the information you provide is sent to Help Scout, our ticketing system. Only the information you choose to include is sent, such as your message, attachments, and any website access details you share with us.

If you sign up for our newsletter or agree to receive marketing messages, we store your email address and the topics you agreed to hear about in Mailchimp. You can unsubscribe at any time through the link in every email.

Messages sent through our contact form go to our company email, hosted by Google. We use them only to reply to you. They are never used for marketing or shared with third parties.

When you leave a comment, we collect the data in the comment form, your IP address, and your browser’s user agent string to help prevent spam. A hashed version of your email address may be sent to the Gravatar service to check whether you have a profile picture there. Once your comment is approved, your profile picture is visible to the public next to it.

With your consent, we use Google Analytics 4, provided by Google LLC (for visitors in the EU: Google Ireland Limited), to understand how visitors use our Websites, for example which pages are viewed, how long visits last, and which features are used. Google Analytics 4 does not log or store full IP addresses. We use this data in aggregated form only.

You can withdraw your consent at any time in the consent settings in section 6.

This section describes how your content is handled when you use the AI features in Avada One Pro.

Your content is sent only when you use an AI feature. Your website sends the request to our AI service, which is hosted by Cloudflare. Our AI service then forwards the request to the provider that performs the task and returns the result to your website. Avada does not contact AI providers directly from your website.

The content we send depends on the feature you use. It may include:

We do not store your prompts, texts or images in our own systems. We keep only usage totals (the number of AI credits used per licence, website and month) for billing and to apply usage limits.

None of the AI providers listed in sections 4.2 to 4.5 uses your content to train or improve their AI models.

Some providers process your content outside your country, including in the United States. Where data is transferred out of the European Economic Area, the United Kingdom or Switzerland, the transfer is protected by the provider’s data processing agreement, including the European Commission’s Standard Contractual Clauses and, where the provider is certified, the EU-U.S. Data Privacy Framework.

You can connect your own AI tool, such as an AI assistant or code editor, to your website through the Avada Builder connection. Content shared with that tool is handled by the tool’s provider under its own terms and privacy policy. That provider is your choice and is not one of our providers.

We may add, replace or remove AI providers as our features develop. We will update this section before a new provider receives your content.

Data collected through the sales and marketing features of the Pro plan, such as contacts, campaign data, and email subscribers, is stored in your own WordPress database. We do not receive or have access to it. You are the controller of that data and responsible for informing your website visitors about it.

If you are in the European Union, the United Kingdom, or another region with similar laws, we process your personal data on the following legal bases:

Our Websites use cookies, small text files stored in your browser. Necessary cookies keep the Websites working and are always active. All other cookies and embeds are only loaded after you give your consent, and you can change your choices at any time below.

Some pages include content from other services, such as videos or maps. This content is blocked and replaced with a placeholder until you give your consent. Once loaded, these services may collect data about you, set their own cookies, and track your interaction with the content, especially if you are logged in to them.

We do not sell your personal data. We only share it with service providers who help us run our Services, and only as much as they need for their task:

We are a US company, and our Websites are hosted in the USA. If you use our Services from outside the USA, your personal data is processed in the USA, where data protection laws may differ from those in your country. If you are in the EU, the GDPR still applies to how we handle your data.

Where our service providers receive personal data from the European Economic Area, the United Kingdom, or Switzerland, they rely on the EU-U.S. Data Privacy Framework and its UK and Swiss extensions, or on Standard Contractual Clauses approved by the European Commission.

We keep personal data only as long as we need it for the purposes described above:

We use encrypted connections (HTTPS) on all our Websites, limit access to personal data to the people who need it, and work with service providers that maintain recognized security standards.

If a data breach occurs that affects your personal data, we will take immediate steps to secure our systems. Where the law requires it, we will notify the responsible data protection authority within 72 hours and inform affected users without undue delay.

If you are in the EU, the UK, or a region with similar laws, you have the right to:

To exercise any of these rights, please email privacy@avada.com. We will respond within one month. Please note that if you ask us to delete all of your data, we can no longer provide your Subscription, support, or other Services.

If you are a California resident, you can ask us what personal data we have collected about you and request that we delete it. We do not sell or share your personal data for cross context behavioral advertising. Our Websites do not respond to “Do Not Track” signals, but you can control cookies through the consent settings in section 7.

Our Services are intended for adults. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us at privacy@avada.com and we will delete it.

We may disclose personal data if we are legally required to do so, for example in response to a court order or a lawful request from a government authority, or where it is necessary to protect our rights, prevent fraud, or ensure the security of our Services. Where the law allows, we will inform you before disclosing your data.

Our Websites may link to websites run by others. Their privacy practices are not covered by this Privacy Policy, so please review their policies when you visit them. Social media links and icons only connect you to those services when you click them.

We may update this Privacy Policy from time to time. We will post any changes on this page and update the date at the top. For significant changes, we will also notify you by email or in your My Avada account.

If you have any questions about the Privacy Policy or our products, please get in touch:

Email: support@avada.com
Website: https://avada.com

Notice for California Users and Residents
If you are a California resident and have a question, complaint, or concern about our Services, you can contact us at the address above. You may also contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210.