Disinformation

Not to be confused with Misinformation.

For other uses, see Disinformation (disambiguation).

Disinformation is false or misleading information deliberately spread to deceive people, or to secure economic or political gain and which may cause public harm. Disinformation is an orchestrated adversarial activity in which actors employ strategic deceptions and media manipulation tactics to advance political, military, or commercial goals. Disinformation is implemented through coordinated campaigns that "weaponize multiple rhetorical strategies and forms of knowing—including not only falsehoods but also truths, half-truths, and value judgements—to exploit and amplify culture wars and other identity-driven controversies."

In contrast, misinformation refers to inaccuracies that stem from inadvertent error. Misinformation can be used to create disinformation when known misinformation is purposefully and intentionally disseminated. "Fake news" has sometimes been categorized as a type of disinformation, although scholars distinguish between the two concepts. Some researchers have cautioned against using the term in academic writing have because of its lack of precision and its contested use in public and political discourse regarding news coverage or information. Others note that it continues to be used both in reference to demonstrably false or misleading information and more broadly in political communication, where its meaning and implications remain debated.

Etymology

The Etymology of Disinformation by H. Newman as published in The Journal of Information Warfare in 2021. Elements of the word disinformation have their origins in Proto-Indo-European language family. The Latin 'dis' and 'in' and can both be considered to have Proto-Indo-European roots, 'forma' is considerably more obscure. The green box in the figure highlights the origin 'forma' is uncertain, however, it may have its roots in the Aristotelian concept of μορφή (morphe) where something becomes a 'thing' when it has 'form' or substance.

The English word disinformation comes from the application of the Latin prefix dis- to information making the meaning "reversal or removal of information". The rarely used word had appeared with this usage in print at least as far back as 1887. Some consider it a loan translation of the Russian дезинформация, transliterated as dezinformatsiya, apparently derived from the title of a KGB black propaganda department. Soviet planners in the 1950s defined disinformation as "dissemination (in the press, on the radio, etc.) of false reports intended to mislead public opinion."

Disinformation first made an appearance in dictionaries in 1985, specifically, Webster's New College Dictionary and the American Heritage Dictionary. In 1986, the term disinformation was not defined in Webster's New World Thesaurus or New Encyclopædia Britannica. After the Soviet term became widely known in the 1980s, native speakers of English broadened the term as "any government communication (either overt or covert) containing intentionally false and misleading material, often combined selectively with true information, which seeks to mislead and manipulate either elites or a mass audience."

By 1990, use of the term disinformation had fully established itself in the English language within the lexicon of politics. By 2001, the term disinformation had come to be known as simply a more civil phrase for saying someone was lying. Stanley B. Cunningham wrote in his 2002 book The Idea of Propaganda that disinformation had become pervasively used as a synonym for propaganda.

Operationalization

The Shorenstein Center at Harvard University defines disinformation research as an academic field that studies "the spread and impacts of misinformation, disinformation, and media manipulation", including "how it spreads through online and offline channels, and why people are susceptible to believing bad information, and successful strategies for mitigating its impact". According to a 2023 research article published in New Media & Society, disinformation circulates on social media through deception campaigns implemented in multiple ways including: astroturfing, conspiracy theories, clickbait, culture wars, echo chambers, hoaxes, fake news, propaganda, pseudoscience, and rumors.

Glossary of key terms related to disinformation and misinformation
Term	Description	Term	Description
Astroturfing	A centrally coordinated campaign that mimics grassroots activism by making participants pretend to be ordinary citizens	Fake news	Genre: The deliberate creation of pseudo-journalism Label: The instrumentalization of the term to delegitimize news media
Conspiracy theories	Rebuttals of official accounts that propose alternative explanations in which individuals or groups act in secret	Greenwashing	Deceptive communication makes people believe that a company is environmentally responsible when it is not
Clickbait	The deliberate use of misleading headlines and thumbnails to increase online traffic for profit or popularity	Propaganda	Organized mass communication, on a hidden agenda, and with a mission to conform belief and action by circumventing individual reasoning
Culture wars	A phenomenon in which multiple groups of people, who hold entrenched values, attempt to steer public policy contentiously	Pseudoscience	Accounts that claim the explanatory power of science, borrow its language and legitimacy but diverge substantially from its quality criteria
Doxxing	A form of online harassment that breaches privacy boundaries by releasing information intending physical and online harm to a target	Rumors	Unsubstantiated news stories that circulate while not corroborated or validated
Echo chamber	An epistemic environment in which participants encounter beliefs and opinions that coincide with their own	Trolling	Networked groups of digital influencers that operate 'click armies' designed to mobilize public sentiment
Hoax	News in which false facts are presented as legitimate	Urban legends	Moral tales featuring durable stories of intruders incurring boundary transgressions and their dire consequences

In order to distinguish between similar terms, including misinformation and malinformation, scholars collectively agree on the definitions for each term as follows: (1) disinformation is the strategic dissemination of false information with the intention to cause public harm; (2) misinformation represents the unintentional spread of false information; and (3) malinformation is factual information disseminated with the intention to cause harm, these terms are abbreviated 'DMMI'.

In 2019, Camille François devised the "ABC" framework of understanding different modalities of online disinformation:

• Manipulative Actors, who "engage knowingly and with clear intent in viral deception campaigns" that are "covert, designed to obfuscate the identity and intent of the actor orchestrating them." Examples include personas such as Guccifer 2.0, Internet trolls, state media, and military operatives.
• Deceptive Behavior, which "encompasses the variety of techniques viral deception actors may use to enhance and exaggerate the reach, virality and impact of their campaigns." Examples include troll farms, Internet bots, astroturfing, and "paid engagement".
• Harmful Content, which includes health misinformation, manipulated media such as deepfakes, online harassment, violent extremism, hate speech or terrorism.

In 2020, the Brookings Institution proposed amending this framework to include Distribution, defined by the "technical protocols that enable, constrain, and shape user behavior in a virtual space". Similarly, the Carnegie Endowment for International Peace proposed adding Degree ("distribution of the content ... and the audiences it reaches") and Effect ("how much of a threat a given case poses").

Comparisons with propaganda

Whether and to what degree disinformation and propaganda overlap is subject to debate. Some (like U.S. Department of State) define propaganda as the use of non-rational arguments to either advance or undermine a political ideal, and use disinformation as an alternative name for undermining propaganda, while others consider them to be separate concepts altogether. One popular distinction holds that disinformation also describes politically motivated messaging designed explicitly to engender public cynicism, uncertainty, apathy, distrust, and paranoia, all of which disincentivize citizen engagement and mobilization for social or political change.

Practice

Disinformation is the label often given to foreign information manipulation and interference (FIMI). Studies on disinformation are often concerned with the content of activity whereas the broader concept of FIMI is more concerned with the "behaviour of an actor" that is described through the military doctrine concept of tactics, techniques, and procedures (TTPs).

Disinformation is primarily carried out by government intelligence agencies, but has also been used by non-governmental organizations and businesses. Front groups are a form of disinformation, as they mislead the public about their true objectives and who their controllers are. Most recently, disinformation has been deliberately spread through social media in the form of "fake news", disinformation masked as legitimate news articles and meant to mislead readers or viewers. Disinformation may include distribution of forged documents, manuscripts, and photographs, or spreading dangerous rumours and fabricated intelligence. Use of these tactics can lead to blowback, however, causing such unintended consequences such as defamation lawsuits or damage to the dis-informer's reputation.

Disinformation can spread with greater ease in situations where there is a lack of credible information on a topic, such as a crisis. The implications of this were seen after the 2024 Southport stabbings, where the spread of disinformation regarding the killer's background was fuelled by reporting restrictions, meaning that there were no facts to counter the disinformation. This then led to the 2024 United Kingdom riots.

Worldwide

Disinformation has been identified as a significant challenge, undermining public trust and the factual basis for public debate. Studies have found that false information often spreads faster and more widely online than accurate information. Empirical research has also links disinformation to political polarisation, democratic erosion, and regime resilience in authoritarian contexts.

Soviet disinformation

This section is an excerpt from Soviet disinformation.[edit]

Former Romanian secret police senior official Ion Mihai Pacepa exposed disinformation history in his book Disinformation (2013).

Use of disinformation as a Soviet tactical weapon started in 1923, when it became a tactic used in the Soviet political warfare called active measures.

Russian disinformation

This section is an excerpt from Russian disinformation.[edit]

Russian disinformation campaigns have occurred in many countries. For example, disinformation campaigns led by Yevgeny V. Prigozhin, a Russian oligarch, have been reported in several African countries. Russia denies that it uses disinformation to influence public opinion. Often Russian campaigns aim to disrupt domestic politics within Europe and the United States in an attempt to weaken the West due to its long-standing commitment to fight back against "Western imperialism" and shift the balance of world power to Russia and its allies (the Second World during the Cold War era). According to the Voice of America, Russia seeks to promote American isolationism, border security concerns and racial tensions within the United States through its disinformation campaigns.

Chinese disinformation

This section is an excerpt from Spamouflage.[edit]

Spamouflage (also known under the names Dragonbridge, Spamouflage Dragon, Storm 1376 and Taizi Flood) is an online propaganda and disinformation operation that has been using a network of social media accounts to make posts in favor of the Chinese Communist Party and government of the People's Republic of China and harass dissidents and journalists overseas since 2017. Beginning in the early 2020s, Spamouflage accounts also began making posts about American and Taiwanese politics. It is widely believed that the Chinese government, particularly the Ministry of Public Security, is behind the network. Spamouflage has increasingly used generative AI for influence operations. The campaign has largely failed to receive views from real users, although it has attracted some organic engagement using new tactics.

American disinformation

How Disinformation Can Be Spread, explanation by U.S. Defense Department (2001)

The United States Intelligence Community appropriated use of the term disinformation in the 1950s from the Russian dezinformatsiya, and began to use similar strategies, starting during Cold War, and in conflict with other nations. The New York Times reported in 2000 that during the CIA's effort to substitute Mohammed Reza Pahlavi for then-Prime Minister of Iran Mohammad Mossadegh, the CIA placed fictitious stories in the local newspaper. Reuters documented how, subsequent to the 1979 Soviet Union invasion of Afghanistan during the Soviet–Afghan War, the CIA put false articles in newspapers of Islamic-majority countries, inaccurately stating that Soviet embassies had "invasion day celebrations". Reuters noted a former U.S. intelligence officer said they would attempt to gain the confidence of reporters and use them as secret agents, to affect a nation's politics by way of their local media.

In October 1986, the term gained increased currency in the U.S. when it was revealed that two months previously, the Reagan Administration had engaged in a disinformation campaign against then-leader of Libya Muammar Gaddafi. White House representative Larry Speakes said reports of a planned attack on Libya as first broken by The Wall Street Journal on August 25, 1986, were "authoritative", and other newspapers including The Washington Post then wrote articles saying this was factual. U.S. State Department representative Bernard Kalb resigned from his position in protest over the disinformation campaign, and said: "Faith in the word of America is the pulse beat of our democracy."

The executive branch of the Reagan administration kept watch on disinformation campaigns through three yearly publications by the Department of State: Active Measures: A Report on the Substance and Process of Anti-U.S. Disinformation and Propaganda Campaigns (1986); Report on Active Measures and Propaganda, 1986–87 (1987); and Report on Active Measures and Propaganda, 1987–88 (1989).

According to a report by Reuters, the United States ran a propaganda campaign to spread disinformation about the Sinovac Chinese COVID-19 vaccine, including using fake social media accounts to spread the disinformation that the Sinovac vaccine contained pork-derived ingredients and was therefore haram under Islamic law. Reuters said the ChinaAngVirus disinformation campaign was designed to "counter what it perceived as China's growing influence in the Philippines" and was prompted by the "[fear] that China's COVID diplomacy and propaganda could draw other Southeast Asian countries, such as Cambodia and Malaysia, closer to Beijing". The campaign was also described as "payback for Beijing's efforts to blame Washington for the pandemic". The campaign primarily targeted people in the Philippines and used a social media hashtag for "China is the virus" in Tagalog. The campaign ran from 2020 to mid-2021. The primary contractor for the U.S. military on the project was General Dynamics IT, which received $493 million for its role.

Since 2023, Republican members of the US Congress have attacked researchers who study disinformation as being against