Working the Soil, Healing the Soul
A hemp farm in Willis partners with Ozone House to offer paid agricultural internships for LGBTQ+ youth experiencing homelessness — and one participant's story carries the piece.
Pride Source Media — April 2025
Sponsored editorial
Your story, told with intention.
Partner with Michigan’s most trusted LGBTQ+ media brand to create journalism that connects your brand with a community ready to engage, and to spend.
81%
Trust in native ads on premium editorial sites climbed to 81% in 2026, up from 75% the year before.
Reuters Institute / Nielsen Consumer Advertising Trust Index, 2026
71%
of LGBTQ community members are more likely to purchase from a company that advertises to the LGBTQ+ community.
Community Marketing Inc., LGBTQ Community Survey
30+
years of trust. Michigan’s longest-running LGBTQ+ publication, in print since 1993.
How it works
Purpose-driven storytelling that moves people
Sponsored editorial is journalism, made with a partner. Our editorial team works alongside you to shape a story that genuinely resonates, then puts it in front of the readers who matter most to your mission.
✍️
Reported with you, not around you
Our journalists work alongside your team to shape a story rooted in your real work, your people, and your values — never marketing copy dressed up as editorial.
📍
It runs where it counts
Your story reaches every corner of Michigan’s LGBTQ+ community — print, digital, email, and social, from Between The Lines to the annual Pride Source Directory.
🔁
It keeps working for you
A display ad disappears when the campaign ends. This doesn’t. A well-crafted editorial lives online, draws search traffic and keeps getting shared long after it runs.
🤝
It builds real trust
LGBTQ+ readers are some of the most discerning consumers there are. A substantive story in Between The Lines signals real commitment beyond a logo on a sponsorship list.
🏳️🌈
It benefits the community too
Every sponsored editorial funds independent LGBTQ+ journalism. This community notices who invests in the stories that matter to them.
📚
It lasts longer now
The monthly glossy gives your story real staying power. It sits in a magazine people keep for weeks, not a paper that turns over in two.
In the wild
What a sponsored editorial looks like
We treat every sponsored editorial like the story it is: reported carefully, written with care and built around real people.
Joy in the Journey
Newlyweds Zach Martinucci and Jacob Walden turned a cross-country destination wedding into a celebration that showed readers what queer-affirming hospitality looks like.
Pride Source Media — April 2025
Finding Your People
Maria Skrzynski's decade-long path from newcomer to rooted community member, pointing readers toward queer-welcoming spaces across Washtenaw County.
Pride Source Media — May 2025
Rate card
Choose your package
Both packages include a full editorial article, shaped through an editorial partnership with our team — whether that means co-writing from scratch or refining a draft you bring us. That flexibility is part of what makes sponsored editorial work for any brand. The difference between packages is how far, and how long, your story travels after it’s published.
Enhanced
The entry point for brands building credibility with Michigan’s LGBTQ+ community through story-driven content.
- Full-length sponsored article co-written with our editorial team
- Print placement in Between The Lines
- Digital feature on Pridesource.com
- Homepage spotlight for 14 days
Most popular
Premium
One standout story amplified across print, web, email, and paid social, so your brand owns every touchpoint our audience sees.
- Everything in Enhanced
- Everything in the Enhanced package, plus:
- Extended digital spotlight — 30-day homepage feature plus sitewide exposure
- Newsletter highlight — featured slot in the weekly BTL Digest
- Paid Meta promotion — targeted boost on Facebook and Instagram
- Jumbo display ad — promote your article or link to your site for 4 weeks
- Social shout-outs on Facebook, Instagram and Bluesky
Pride Source Directory upgrade
Add your article to the annual Pride Source Directory, in circulation for a full year, distributed at Pride festivals across Michigan and home to the statewide business directory. Your story keeps working long after publication day.
Unlock pricing →
with Enhanced
Unlock pricing →
with Premium
Add-ons
Priced per project. Tell us what you need.
Custom social graphics
Assets sized for Facebook, Instagram, Bluesky, and LinkedIn, ready the day your story goes live.
Contact us for pricing
Sitewide cross promotion
Embedded in-text links from 2–3 relevant pridesource.com articles, plus “Related Article” call-outs in high-traffic pieces.
Contact us for pricing
Professional photography
A half-day on-location or studio shoot with a Pride Source photographer, or color correction of your existing images. Full usage rights.
Contact us for pricing
Story ideas
Not sure where to start? Here are eight angles that work.
The best sponsored editorials don’t feel like ads, they feel like stories worth reading. These are proven entry points for brands in any industry.
🌱
Your community initiative
A program, partnership, or cause your business actively supports in Michigan’s LGBTQ+ community.
🏳️🌈
Employee spotlight
An LGBTQ+ team member whose story shows readers what inclusion looks like in practice.
📍
A guide to your community
Insider knowledge about your neighborhood, city, or industry, told through an LGBTQ+ lens.
🎉
Celebrating a milestone
An anniversary, expansion, or new location, told as a story about people, not business news.
💬
Your inclusion commitments
What your organization actually does: policies, training, partnerships, and the people behind them.
🛠️
How your service makes a difference
A customer whose life changed because of what you offer, with their permission and in their voice.
📅
Tie to a Pride moment
Anchor your story to Pride Month, a local festival or a cultural moment in the community’s year.
🤝
A partnership story
A collaboration with a local LGBTQ+ nonprofit, artist, or organization, and what it produced.
Ready to introduce your business to LGBTQ+ Michigan?
Tell us what you’re trying to do, and we’ll build the program around it: print, digital, editorial, social, or all four.
