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Egor Abramov

Economist

Egor Abramov is an economist with Prime Video.

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A first-of-its-kind experiment to measure the impact of out-of-home advertising

Egor Abramov

May 21, 2025

By combining surveys with ads targeted to metro and commuter rail lines, Amazon researchers identify the fraction of residents of different neighborhoods exposed to the ads and measure ad effectiveness.

Economics

Can we change an AI model’s architecture without retraining it from scratch?

Luca Zancato

October 12, 2026

“Priming” reuses pretrained Transformer weights to build models with more efficient architectures at less than 1% of the original training cost and with throughputs up to twice as high.

Machine learning