GoMo explained

GoMo (or GOMO) is the name of four independently operated,^{[1] [2] [3]} online-only mobile telephone flanker brands. Although they share the same name and digital-only business model, GoMo services are operated independently under different parent companies in various countries.

GoMo primarily offers SIM-only mobile services with online sign-up, app-based account management, and no in-person customer service.^[4] While the brand markets itself as digital-only, in some countries such as the Philippines, SIM cards are also distributed through physical retail outlets (e.g., convenience stores and malls).^[5]

History and Market Presence

• GOMO Singapore was the first to launch, on 25 March 2019, using the Singtel mobile network.
• GOMO Thailand was launched in May 2020 and is operated by Advanced Info Service, a partly owned Singtel subsidiary. The service was marketed with a low-cost, app-based subscription model.^[6]
• GOMO Philippines launched on 1 October 2020, and is operated by Globe Telecom, another partly owned Singtel subsidiary. It became the country’s first fully digital telco and surpassed 1 million subscribers by 2021.^[7]
• GoMo Ireland was launched on 15 October 2019, using the Eir mobile network. It gained attention for its unlimited plan and had over 250,000 customers by October 2020.^[8]
• GoMo Switzerland launched on 16 November 2021 using the Salt Mobile network. Like its Irish counterpart, it offered digital-only, low-cost SIM plans.^[9]
• GoMo Cyprus launched in November 2024 and is a trading name of Epic Ltd. Unlike the other GoMo brands, it is not affiliated with Singtel, Eir, nor Salt Mobile. GoMo Cyprus debuted with a €5.99/month promotional plan, later rising to €9.99/month.
• GOMO Australia was operated by Optus, a wholly owned subsidiary of Singtel. The service launched in 2020^[10] but stopped accepting new customers on 1 June 2023, and all services officially ceased on 15 December 2023.^[11]

Products and services

Singapore

GOMO Singapore provides contract-free SIM-only plans with varying data and roaming options. As of 2025, their popular plan includes:

• 300 GB of 5G+ data
• 800 local minutes and 800 SMS
• 10 GB of roaming data to selected destinations (e.g., Malaysia, Indonesia)

Plans are app-managed and start from /month.

Thailand

GOMO Thailand, operated by AIS, offers digitally managed SIM-only plans such as:

• Unlimited data at speeds up to 10 Mbps
• Unlimited calls to other AIS numbers
• Monthly fee of THB 299

All sign-up and account management is via the GOMO Thailand mobile app.

Philippines

GOMO Philippines offers prepaid SIM-only plans with no expiry on data. Popular offers include:

• 30 GB of data for
• 25 GB with 100 minutes + 500 texts for ₱299

Users can convert data into call minutes or SMS using the app (“Mo Creds”).

The service is fully digital, with SIMs available online and in physical retail outlets.

Ireland

GoMo Ireland offers a single SIM-only postpaid mobile plan that includes:

• Unlimited calls to Irish mobiles and landlines
• Unlimited texts to Irish mobiles
• 120 GB of 4G/5G data (with unlimited lower-speed data thereafter)
• 10 GB of EU roaming data The service is managed entirely online via the GoMo website.^{[12] [13] [14] [15] [16]}

Switzerland

GoMo Switzerland offers a SIM-only plan that includes:

GoMo ^[17]

• Unlimited local calls and SMS
• Unlimited domestic 4G/5G data
• Promotional price of /month for the first 50,000 customers as of April 30, 2025 and /month

GoMo+ ^[18]

• Unlimited local calls and SMS
• Unlimited domestic 4G/5G data + 3GB Europa

GoMo Europe ^[19]

• Unlimited local calls and SMS
• Unlimited domestic + Europa 4G/5G data (20GB Highspeed)
• Price /month

The service is provided by Salt and positioned as a budget digital offering.^[20]

Cyprus

GoMo Cyprus, operated by Epic Ltd., provides a single SIM-only plan that includes:

• Unlimited national calls and SMS
• Unlimited 5G mobile data, with a fair use limit of 100GB per month (after which speeds are reduced with no extra charge)
• 14 GB of EU/EEA roaming data, in line with the "Roam Like at Home" policy and GoMo’s fair usage policy https://gomo.cy/en/our-roaming-rates/
• Fixed monthly price of €9.99 (launched at €5.99 for early users)

Services are managed online via the GoMo portal; no physical support centers are offered.

Customer service

GoMo does not provide customer support through phone lines or in-person service centers. Instead, all assistance is handled through digital channels such as live chat, email, mobile apps, and official social media platforms. This online-only support model is consistent with GoMo’s digital-first approach across all operating countries.^{[21] [22] [23]}

External links

• GOMO Singapore
• GOMO Thailand
• GOMO Philippines
• GoMo Ireland
• GoMo Switzerland
• GoMo Cyprus

Notes and References

1. News: New mobile network GoMo takes aim at Irish operators . 2025-04-30 . The Irish Times . en.
2. Web site: 2024-11-15 . GoMo: revolutionising mobile telephony in Cyprus! . 2025-04-30 . cyprus-mail.com . en.
3. Web site: Singtel launches all-digital mobile experience with GOMO - Singtel . 2025-04-30 . www.singtel.com.
4. Web site: GOMO Plans: Which GOMO plan should you get? - Singtel . 2025-04-30 . www.singtel.com.
5. Web site: Adu . 2024-01-31 . GOMO Philippines Prepaid Plans Explored (2025) . 2025-04-30 . Phone Travel Wiz . en-US.
6. Web site: Singtel launches Thai version GOMO under AIS – OCWorkbench . 2025-04-30 . en.ocworkbench.com.
7. Web site: 2021-08-26 . All-digital telco GOMO reaches 1M subs . 2025-04-30 . en.
8. 2020-10-12 . Mobile brand GoMo reaches 250,000 customer mark . Mobile Brand GoMo Reaches 250,000 Customer Mark . en.
9. News: Salt introduces GoMo mobile brand with unlimited data for CHF 10 .
10. Web site: Optus launches Singtel's GOMO mobile brand in Australia . 2025-04-30 . iTnews.
11. Web site: Dennis . Alex . 2023-11-13 . Optus officially ending the GOMO Mobile brand with users to be moved to Catch Mobile . 2025-04-30 . Ausdroid . en-AU.
12. News: Adrian Weckler . 2019-10-19 . Eir to launch 5G mobile service next week . 2020-01-16 . Irish Independent.
13. News: Adrian Weckler . 2019-12-03 . Mobile firm to end its €10 deal in weeks after hitting cap of 100,000 customers . 2020-01-16 . Irish Independent.
14. News: Adrian Weckler . 2019-10-17 . Smooth operator: Eir's new mobile offering aims to take a byte out of its main rivals . 2020-01-16 . Irish Independent.
15. News: 2019-11-14 . Eir's first quarter revenues dip 3% while earnings rise by 2% . 2020-01-16 . RTÉ.
16. News: Adrian Weckler . 2019-10-20 . Adrian Weckler: 'GoMo rips mobile market apart' . 2020-01-16 . Irish Independent.
17. Web site: 2025-04-30 . Factsheet GoMo . 2025-04-30 . GoMo. de-CH.
18. Web site: 2025-04-30 . Factsheet GoMo+ . 2025-04-30 . Salt . en-CH.
19. Web site: 2025-04-30 . Factsheet GoMo Europe . 2025-04-30 . GoMo. de-CH.
20. Web site: Booth . Nick . 2021-11-16 . Swiss operator Salt launches GoMo brand budget service . 2025-04-30 . Mobile Europe . en-GB.
21. Web site: Eir Launches New Irish Mobile Network GoMo. Josh Crosbie. SPINSouthWest. 2019-11-19.
22. Web site: admin-ion . Help & Support . 2025-04-30 . GoMo . en-US.
23. Web site: FAQs - GOMO . 2025-04-30 . www.gomo.ph . en.